Expert: 'Vinhomes Market opens a new page for Vietnam's real estate market'

ANTD.VN - Economist , Dr. Vu Dinh Anh, believes that the birth of Vinhomes Market contributes to making real estate an important link in the digital economy. This milestone also creates breakthrough changes for distribution channels, helping to increase benefits for stakeholders, while promoting healthy and sustainable market development.

The solution to the problem of "in 4.0 era, transactions are still the same as in 0.4 era"

- Reporter: Nowadays, many valuable assets can be traded online, but real estate is not easy . Why do you think this is the case?

Dr. Vu Dinh Anh : Real estate is a big asset, so most Vietnamese people have the mentality of having to go there and see the house and related documents in person. Meanwhile, the Vietnamese real estate market lacks a public and transparent data system on prices and transaction history. This makes it difficult for buyers to make accurate decisions when transacting online.

Not to mention, real estate is a special commodity, with complex legal data and multi-step procedures, involving many parties. It is not enough to just click the buy button and it is done. These are the reasons why online real estate sales channels have been inferior to direct sales in recent times.

- Vietnam currently has about 150 proptechs (real estate technology platforms), even many technology “unicorns”. However, buying and selling houses online is still not possible. In your opinion, where is the problem?

There are many proptech platforms today, but they are mainly real estate brokerage intermediaries. Very few sites are developed by investors themselves, so the database is limited, and many information sites are even unofficial and unverified.

In particular, most of these platforms only solve part of the transaction process, such as selling, searching, comparing, or lending... No platform can bring a comprehensive, "all-in-one" integrated experience to customers. Customers also cannot complete a home buying journey directly from the developer, without going through an intermediary (B2C model).

Homebuyers and the market are both "thirsty" for a comprehensive real estate transaction solution that keeps up with the digital transformation trend.

- It's the 4.0 era but real estate transactions are still like in the 0.4 era. What consequences do you think will it cause for home buyers as well as market development?

For home buyers, not being able to access genuine products, official information, and transparent prices can easily lead to both loss of money and health. In the long run, the situation of two prices can cause customers to gradually lose confidence in the market.

This mentality will immediately impact business sales, and may even cause liquidity to decline and the market to freeze. This will lead to a series of problems for both the real estate industry and supporting sectors, from construction to material supply, banking and finance, etc.

“Revolution” from monopoly strengths

- Vinhomes has just launched a real estate trading platform from online to offline - Vinhomes Market. What do you think about this move and which parties will benefit from the "revolution" created by Vinhomes?

First of all, it must be affirmed that this is a step in the right direction of the digital economy. Currently, many stages related to real estate transactions have been digitized, such as electronic identification, online public services, online payments, etc. Digital transformation will help real estate take advantage of technological achievements of all related fields and become an important link in the digital economy.

With the launch of Vinhomes Market, Vinhomes has proven to be a pioneer in applying new technology and contributing to market transparency. The beneficiaries are diverse, from home buyers to investors, brokers, banks, notaries and many other supporting industries. In particular, the groundbreaking change in real estate distribution also promotes a healthier, more civilized and more sustainable development, thereby contributing to the overall economic development of the country.

In addition, as the demand for owning and investing in domestic real estate of overseas Vietnamese and foreign investors is increasing, a comprehensive online platform will help remove all barriers so that real estate transactions can be carried out anytime, anywhere. Vinhomes Market, therefore, also shows the global vision of Vietnam's No. 1 brand, contributing to raising the real estate market to a new level.

Customers can "buy a house while staying at home" with Vinhomes Market

- In your opinion, what advantages does Vinhomes have to solve the big problem of digitizing real estate transactions ?

When Vinhomes enters the proptech field, Vinhomes' brand value and reputation will first be maximized. That reputation will create absolute trust for home buyers, giving Vinhomes Market an overwhelming advantage over other platforms.

Vinhomes also has an absolute advantage in terms of genuine products and official data. This developer currently owns a diverse, high-quality, and legally complete product fund spanning from North to South, meeting the needs of domestic and foreign customers in all segments.

Next is the financial and technological advantage. Digitizing real estate transactions is a costly game and not many businesses dare to pursue it. In addition to Vinhomes's own potential, Vingroup 's technology business ecosystem also increases the strength of Vinhomes Market, just as they have created superior value for VinFast electric car products.

With a strong financial and technological foundation, Vinhomes Market has opened a new page and led the digital transformation of real estate in Vietnam. In particular, with Vinhomes' roadmap, we can expect Vinhomes Market to become a comprehensive, reputable, and convenient solution that not only buyers but anyone interested in the real estate market can access.

- At the beginning of the year, Vinhomes launched a self-employed team, in addition to a large dealer system. How do you evaluate Vinhomes' strategy of diversifying distribution channels?

This “three-pronged” strategy is a smart and methodical move. Applying multi-channels in product distribution helps Vinhomes optimize market potential and create business flexibility, while ensuring that their products reach a diverse range of customers. This not only benefits homebuyers but also enhances Vinhomes’ reputation and business efficiency in an increasingly competitive market.

Thank you!

Source: https://www.anninhthudo.vn/chuyen-gia-vinhomes-market-mo-ra-trang-moi-cho-thi-truong-bds-viet-nam-post594849.antd