Digital transformation prevents counterfeiting and intellectual property infringement

Along with the strong development of digital technology, commercial business activities are constantly expanding in scope and scale; going beyond the limits of traditional markets and taking place vigorously on e-commerce platforms and social networks, such as: Lazada, Shopee, Facebook, Zalo, TikTok ...

In addition to the benefits that e-commerce platforms bring, such as: Helping businesses expand their markets, reduce costs, increase profits and support quick payments, this platform still has many limitations in online trading activities, especially counterfeit and pirated goods; business forms with foreign elements are increasingly diverse and there is a risk of disputes with partners in the electronic trading environment. In particular, the infringement of intellectual property rights on trading platforms occurs at a sophisticated level, making consumers still hesitant to shop and pay online.

In order to update information for management agencies, raise awareness of the business community and the whole society about the role of digital transformation in detecting, preventing and handling counterfeit goods, the Department of Science and Technology organized a training course on the topic "Digital transformation in the field of preventing and combating counterfeit goods, smuggled goods and infringement of intellectual property rights". This is an opportunity for businesses to have a more complete understanding of the importance of digital transformation in the work of preventing and combating counterfeit goods, smuggled goods and goods that violate intellectual property rights; share practical experiences, introduce new technological solutions applied in practice and respond to World Intellectual Property Day on April 26.

Delegates attending the training

At the training session, representatives of provincial departments, branches and sectors; People's Committees of districts, towns and cities; enterprises and cooperatives listened to the Head of the Representative Office of the Intellectual Property Office in Ho Chi Minh City Tran Giang Khue present and disseminate in-depth knowledge around 3 main topics: Digital transformation in production and business activities and prevention and control of counterfeit goods, smuggled goods, and goods infringing intellectual property rights in An Giang; the current situation of digital transformation in the prevention and control of counterfeit goods, smuggled goods, and infringement of intellectual property rights and protection of intellectual property rights for enterprises in the digital transformation process.

Enterprises shared that this is an opportunity for the business community to seek and propose solutions to apply digital transformation in the field of preventing and combating counterfeit goods and intellectual property infringement, aiming to build a transparent and sustainable business environment.

According to Mr. Tran Giang Khue, the State has strengthened propaganda work to prevent and combat counterfeit goods; combat measures have been deployed synchronously and regularly, with special attention to the digital environment. At the same time, the legal system has been increasingly improved to be strong enough to handle; mechanisms and policies have been updated and innovated in accordance with reality and technological development; international cooperation on the protection and enforcement of intellectual property rights continues to be promoted. Mr. Khue emphasized that enterprises need to proactively carry out legal procedures to protect intellectual property; apply modern management measures, take advantage of 4.0 technology and digital transformation to protect themselves; build a specialized department to manage, monitor and protect intellectual property rights; proactively request and coordinate with competent authorities in handling violations, especially in the field of e-commerce. At the same time, it is necessary to respect the intellectual property rights of others. On the consumer side, it is necessary to "say no" to fake, counterfeit, and poor quality goods; proactively inform businesses or authorities when discovering infringing goods and request protection of legitimate rights.

According to the Department of Science and Technology, to effectively prevent and combat counterfeit goods and intellectual property infringement, it is necessary to promote the application of digital transformation, combined with modern technological solutions in tracing origins and monitoring the market. The Department will continue to strengthen propaganda, raise awareness and responsibility of organizations and individuals participating in e-commerce activities, especially in complying with the law, not trading, buying and selling counterfeit goods, goods of unknown origin, and poor quality goods.

HANH CHAU

Source: https://baoangiang.com.vn/chuyen-doi-so-ngan-chan-hang-gia-va-xam-pham-so-huu-tri-tue-a419008.html