Digital transformation must start from the lowest level
At the international conference “Digitalize To Revolutionize – Shaping the future economic picture” organized by MB Bank on November 8 in Hanoi, Professor David L. Rogers, an expert in the field of digital transformation, senior strategy consultant for the world’s leading corporations such as Google, Microsoft, CitiGroup, VISA, HSBC... and many other prestigious organizations, stated that digital transformation is a long-term business transformation process to develop effectively in the ever-changing digital age. This is a challenge occurring in many industries today.
“Digital transformation must be the sum of two factors: Strategy and self-transformation within the organization. To be successful in digital transformation, special attention must be paid to these two factors,” affirmed Professor David L. Rogers.
Professor David L. Rogers has proposed a digital transformation roadmap that includes 5 steps: Identifying a common vision; selecting the most important issues; validating new experiments; managing large-scale growth and continuously increasing capacity.
Professor David L. Rogers asserts that the core of digital transformation is not just about technological transformation. This process also includes determining a change in thinking and applying new thinking to your own organization. In addition, businesses must think about data because it is an asset that plays a core role in the future development of businesses.
Talking about digital transformation in the banking sector, he affirmed that the digital transformation process will certainly not be easy when up to 70 - 80% of digital transformation campaigns in businesses have not brought about the desired results.
Common causes include lack of shared vision; lack of discipline in prioritizing; lack of experimentation; lack of flexibility in management; and lack of capacity growth.
Referring to ChatGPT, Metaverse…, he said that these are just tools to help businesses achieve their future goals.
“To be successful, businesses need to constantly pursue and discover problems that need to be solved by customers and businesses. Many businesses have been successful by finding ways to solve customer needs, thereby establishing a leading position in the market,” said Professor David L. Rogers.
Professor David J. Rogers concluded: “Digital transformation is not about technology, it is about business and customers. Digital transformation cannot just start from the top leadership team, but must be implemented from the lowest level and integrated from all levels in the organization. Digital transformation is not a project with a start and end date, but a continuous process.”
“The choice is yours”
Also at the Workshop, Professor Sheena Iyengar - a leading expert in the field of creativity and the art of choice - presented a presentation on the topic "How to Think Bigger".
Asking the audience, “How far can we plan for our lives?”, Professor Sheena Iyengar shared many stories about the difficulties she herself encountered. At the age of 3, she suffered from a corneal disease. At the age of 13, she continued to face difficulties with other health problems.
“Choice is the only thing we can control. It is also a tool that helps each individual develop themselves as well as the organization in the future,” the expert emphasized.
Suggesting how to apply the Think Big method, Professor Sheena Iyengar advised: “Individuals, businesses and organizations need to think “outside the box” and not follow the beaten path; at the same time, learn and reuse existing knowledge; thereby finding new and suitable “tactics”. This is also the common path to success of many great people as well as “giants” in many different fields.”
She also offers six specific steps to practice the Think Big method; including choosing a problem; breaking down the problem; comparing desires; searching within and outside the framework; forming a choice map and the Third Eye - putting yourself in the other person's shoes to review the choices you have made.
The female professor assessed that Vietnam has great potential for innovation. What remains to be done is to create the future and build the system. “That choice is yours,” the professor emphasized.
Professor Sheena Iyengar from Columbia Business School is a world-leading expert on innovation and the art of choice. Quoted in many of the world's leading prestigious press agencies such as The New York Times, The Wall Street Journal, Fortune and Times magazine, BBC, her research has been welcomed and applied at many of the world's leading corporations such as Microsoft, Deloitte. Professor David L. Rogers is a digital transformation expert. He is the author of the book “The Digital Transformation Playbook” which has been published in many countries around the world, becoming one of the most worth-reading books on the reality of digital transformation implementation. |
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