70th Anniversary of Hanoi Radio and Television Station
Comprehensive digital transformation in all activities is a strategic measure for Hanoi Radio and Television to achieve new goals in the coming years.
Hanoi Radio and Television Station started the digital transformation process by restructuring the organization, changing the organization's management/operational methods; building a digital transformation strategy and action plan towards the goal of optimizing the apparatus, creating new values through the application of modern technologies and smart management models.
Hanoi Radio and Television Station rebuilds and standardizes synchronous working processes, from content orientation, production organization, product packaging, broadcasting, publishing on digital platforms, and service business towards the goal of carrying out political tasks, ensuring the operating principles of the press agency and satisfying audiences/listeners/readers and customers.
Hanoi Radio and Television Station builds a centralized, structured data warehouse, including content data (production, storage, broadcasting/distribution), internal operations data, audience portrait data and audience/listener/reader-customer behavior, competitor data... and considers it an important source of information for daily operations.
To adapt to the organization's digital transformation process, Hanoi Radio and Television has cooperated with partners to design a series of digital skills training/retraining programs for all levels of management, reporters, editors, technicians, and staff in different departments.
Hanoi Radio and Television is building a digital journalism ecosystem (HANOI ON). This ecosystem is a multi-dimensional network of interactions involving a wide range of entities, from content producers (inside and outside the station), content coordinators, platform providers, service providers to audiences, and value exchange elements in the network such as content, channels, technology, finance, products, services, etc.
Entities participating in this ecosystem are arranged in a 3-layer structure, with the audience at the center, interacting and exchanging value according to a specific cycle that simulates the nutritional chain of a natural ecosystem.
This ecosystem will help us build and maintain an audience community with digital content and service providers to form a new generation media network in Hanoi.
The positive impacts of digital transformation
Change your mindset
The digital transformation process changes the mindset and working habits of staff, from managers to reporters, editors, technicians, and employees throughout the Station.
Changing management and operational thinking, from a passive management mechanism to a mechanism of setting specific goals, measuring performance and guiding organizational actions, helps to increase focus, transparency and commitment within the organization.
Transform from the operating mechanism of individual content departments operating separately to a coordinated operating mechanism associated with responsibilities and benefits according to the model of a converged newsroom, producing and packaging multimedia products.
Shift from emotional thinking to problem solving and interaction through digital thinking with the ability to analyze data, evaluate information and make smart decisions based on data.
Change strategy
Comprehensive innovation of content, program framework, working methods - production and operation of broadcasting transmission of radio and television channels.
Promoting the strengths of a Radio - Television Station, applying digital technology and smart management models to create modern multimedia press products and distribution channels with great competitiveness in the internet environment.
Deploying digital services (digital advertising, digital services, physical-digital products...) and non-traditional business models in the field of journalism in the process of building the digital ecosystem of Hanoi Radio and Television.
Change strategy
Changing working methods, content organization management methods, evaluation criteria, quality standards, and optimizing production processes in a digital direction helps Radio and Television improve the quality of radio, television, and electronic information press products.
The digital transformation process helps Radio and Television diversify its products and services on many transmission media, many publishing platforms, targeting customers according to their portraits. This creates motivation to innovate and optimize the production and packaging process of the Station's products.
The digital transformation process changes the entire process, moving towards target management based on data analysis and optimizing operations based on smart models, improving the quality of management and operation of the entire system.
Change the way of doing business
All business operations are performed based on analysis of internal data, customer profile data, market data, competitor data... based on the organization's digital transformation activities.
Switching to non-traditional business models in the journalism field such as MCN, digital marketing, affiliate marketing, digital product and service publishing services...
Digital transformation enables the Station to conduct research, test and develop new strategic digital products and services to innovate the digital journalism ecosystem and business models of the Station.
Digital transformation is not only a technological solution but also a journey of comprehensive change in thinking, strategy and operating model at Hanoi Radio and Television. With a solid foundation from the digital transformation strategy, the Station is shaping a sustainable future, leading in innovation and development of digital journalism, contributing to building a modern and internationally integrated media./.
Source: https://mic.gov.vn/chuyen-doi-so-bao-chi-cu-hich-chien-luoc-cho-dai-phat-thanh-truyen-hinh-ha-noi-197241224213618539.htm
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