Trendsetting training program at Western Sydney Vietnam

Bachelor of Business Program
The Bachelor of Business program at Western Sydney Vietnam offers three majors: International Business, Marketing and Applied Finance. To teach at Western Sydney Vietnam, lecturers must meet the criteria of AACSB - the Association to Advance Collegiate Schools of Business in the United States.

The Bachelor of Business has a 3-year training program divided into two phases, ranging from basic knowledge to specialized knowledge. In phase 1, students will complete 12 subjects related to aspects of the global economy. This is the foundational knowledge for 3 majors: International Business, Marketing and Applied Finance. General subjects on Economic Law, Consumer Behavior, Corporate Finance, etc. create the premise for students to access in-depth knowledge of each major in the next phase.

In phase 2, students will study for about 2 years with specialized subjects in each major. Students have the opportunity to participate in real projects and present solutions directly to guest experts, from which they will be more confident when entering the domestic and international labor market.

3 majors training high quality human resources in the Economic sector
Marketing
The Marketing major at Western Sydney Vietnam equips students with a business picture from the connection between business models, sales strategies and in-depth marketing roles. During the course, students have the opportunity to work directly with business representatives and solve complex business problems from real-life situations. Typical subjects include Understanding Consumers, Strategic Marketing Management and Marketing Plan Project.

Nguyen Pham Nhu Tam, former student of Western Sydney Vietnam, Marketing major. Photo: Western Sydney Vietnam

International Business
In the global economy, businesses need to expand their markets and establish international cooperation to maintain competitive advantages. This requirement requires leaders with strategic thinking and the ability to identify and exploit potential business opportunities.

The International Business program at Western Sydney Vietnam equips students with in-depth knowledge of global trade, supply chain management and international market entry strategies. The curriculum includes typical international business management subjects such as Sustainable Globalization, International Business Strategy and Global Environmental Management.

Nguyen Khanh Linh, a student at Western Sydney Vietnam, majoring in International Business. Photo: Western Sydney Vietnam

Applied Finance
Finance is the lifeblood of a business, playing an important role in capital management, risk assessment and performance optimization. With the rapid development of technology, the demand for highly specialized personnel in the financial sector is increasing.

The Applied Finance major at Western Sydney Vietnam provides a solid foundation in accounting, economics, commercial law, management and marketing. The curriculum includes subjects such as Portfolio Management, Corporate Finance, Banking Management and Derivatives.

Nguyen Huu Minh Tuan, former student of Western Sydney Vietnam, Applied Finance major. Photo: Western Sydney Vietnam

Bachelor of Communication - Advertising Program
In the era of “Content is King”, media plays a core role in building brands, connecting customers and creating trends. The explosion of digital platforms has increased the demand for media professionals with strategic thinking, content creation and technology application capabilities.

Keeping up with the development trends of the global and Vietnamese media industry, Western Sydney Vietnam organizes training for the Bachelor of Media - Advertising program, with training content updated according to modern trends associated with brand identity.

In Phase 1 of the Bachelor of Communication program, Advertising students will complete 8 foundation courses in 1 year. This phase provides a foundation in business, management and marketing, with typical courses such as Principles of Marketing, Consumer Behavior and Human Resource Management.

In Phase 2 of the Bachelor of Communication - Advertising, students will study for 2 years in-depth subjects, focusing on advertising strategy, digital communication and client management. Some typical subjects include Advertising: Strategy, Digital and Social Communication, Visual Storytelling, Media Law and Ethics. In addition, students have the opportunity to approach real-world working environments through industry research projects and internship programs.

Tran Vu Khanh Quynh, a student at Western Sydney Vietnam, majoring in Advertising. Photo: Western Sydney Vietnam

Bachelor of Applied Data Science Program
The trend of dual majors is becoming more and more popular, especially when businesses require employees with multidisciplinary thinking. Understanding this need, Western Sydney Vietnam has launched a 4-year - 2-degree program, combining Bachelor of Business/Bachelor of Communication and Bachelor of Applied Data Science.

The Bachelor of Applied Data Science program is designed to be a compact one-year program, consisting of 8 specialized courses that meet international standards such as Machine Learning, Social Web Analytics and Visual Analytics. Flexible schedules in the evening or on weekends make it convenient for students to pursue the program without affecting their main schedule.

Training programs at Western Sydney Vietnam equip students with the mindset, knowledge, skills and necessary tools for comprehensive development and easy adaptation to the modern working environment.

Studying at Western Sydney Vietnam, students will experience an international learning environment right in Vietnam with an Australian Bachelor's training model, from the curriculum to the grading system and global network of relationships.

Details about the study programs at the website: https://westernsydney.edu.vn/

Minh Hoa

Source: https://vietnamnet.vn/chuong-trinh-dao-tao-don-dau-xu-the-o-western-sydney-viet-nam-2394487.html