Growing durian makes billions
In the last days of 2023, farmers in the West are still busy harvesting off-season durian to sell to export enterprises to the Chinese market at sky-high prices. Of which, Ri6 durian is purchased at 100,000-120,000 VND/kg; Monthong durian is priced at 135,000-160,000 VND/kg; Musang King durian remains priced at 160,000-190,000 VND/kg.

Earlier this year, the price of Ri6 and Monthong durians set a historical record when traders bought them at the garden at 160,000-200,000 VND/kg.
According to the Ministry of Agriculture and Rural Development, the signing of the protocol for official fresh durian exports to the Chinese market in mid-2022 has helped orders explode, pushing durian prices to skyrocket and stay at a very high level throughout 2023.
Statistics show that by November 2023, Vietnam's durian exports reached nearly 2.2 billion USD, up 4.8 times over the same period last year. China is the largest customer with a turnover of nearly 2 billion USD, accounting for 91% of the total export value of this fruit of our country.
The Vietnam Fruit and Vegetable Association estimates that durian exports this year will reach about 2.3 billion USD - a record for a fruit and vegetable product. Durian growers are also making unprecedented profits due to a good harvest and good prices.
According to Mr. Huynh Tan Loc, Director of Ngu Hiep Durian Cooperative (Tien Giang), the average durian yield is 20-25 tons/ha, some gardens even reach 30 tons/ha. With high prices like this year, after deducting production costs of 200-300 million VND/ha, durian growers earn a profit of 1-1.5 billion VND.
With a good harvest and good prices, in the durian capital of the Central Highlands, many people call durian the “golden fruit”. Just planting 1 hectare of durian can bring in billions of dollars.
Mr. Doan Nguyen Duc - Chairman of Hoang Anh Gia Lai Joint Stock Company, also boasted that the durian grown by the enterprise bears fruit with "unbelievably" high profits when 1 dong of capital invested brings in 5 dong of profit. In 2023, the enterprise's 30 hectares of durian bear fruit for the first time, with revenue reaching more than 23 billion VND.
Ms. Doan Thi Thu - Vice Chairwoman of the People's Committee of Hoa Nam - Di Linh Commune (Lam Dong), said that this year the total durian output of the commune reached about 7,000 tons, bringing in over 500 billion VND. On average, each durian growing household has an income of 1.2-1.5 billion VND. In the commune, about ten households have an income of 4-10 billion VND from durian.
Recently, Deputy Director of the Department of Agriculture and Rural Development of Dak Lak province Vu Duc Con informed that the province's durian output in 2023 will reach over 214,000 tons. With selling prices ranging from 55,000-75,000 VND/kg, revenue from durian will reach a record of nearly 15,000 billion VND.
The Central Highlands is the durian capital of our country. The average price of durian in this region is lower than in the South, but durian farmers still earn a profit of 0.8-1 billion VND/ha.
An expert in the fruit and vegetable industry calculated that with an estimated output of nearly 1.2 million tons, the sky-high price of durian in 2023 will help tens of thousands of farming households growing this tree become billionaires.
The Ministry of Agriculture and Rural Development is negotiating with China to export more frozen durian products to this billion-people market. At that time, durian turnover will increase sharply, and durian output and price will stabilize.
Record high prices, big profits for coffee and rice growers
Along with durian, coffee growers also had a bumper year with good harvests and good prices. Currently, coffee prices in growing areas in our country have increased to 67,400-68,200 VND/kg.
Growing more than 6 hectares of coffee, the selling price is double that of last year, so Mr. Nguyen Van Tao in Dak Nong estimates to earn about 240 million VND/ha, with a profit of about 120-130 million VND/ha.

"Vietnam's export history over the past 30 years and during the harvest season, coffee prices have never been so high," said Mr. Nguyen Nam Hai, Chairman of the Vietnam Coffee and Cocoa Association. Thanks to that, coffee farmers in our country have doubled their income compared to last year.
Vietnamese coffee exports are selling like hotcakes. Mr. Phan Minh Thong, Chairman of the Board of Directors of Phuc Sinh Joint Stock Company, commented that domestic coffee has never been in such a situation of running out of stock for sale.
If in the past, Vietnamese coffee was not highly appreciated, considered to be of low quality and therefore had a low selling price, now, domestic coffee has become the top choice in the Robusta segment. In addition, Vietnam is almost the number 1 supplier of Robusta coffee not only in terms of output but also in terms of quality and supply capacity.
Currently, Phuc Sinh does not have enough staff to receive delegations from many places around the world to learn about and buy Vietnamese coffee, Mr. Thong shared.
Rice prices increased to an unprecedented high.
Similarly, the global supply shortage has pushed rice prices to a historic high, and rice prices in our country have also increased to an unprecedented high, reaching 9,000-9,500 VND/kg sold at the field.
Having just finished the last rice harvest of 2023, Mr. Chung Van Lieu, Director of Hoa Binh Agricultural Service Cooperative (Dong Thap), reported that this rice crop was a bumper crop. The entire OM18 rice output of 24 households was purchased by partners at a price of 9,500 VND/kg. In addition, the enterprise also supported 500 VND/kg of rice when farmers complied with technical regulations.

On average, each hectare of rice farmers earns a profit of 35-40 million VND - a rare high level, Mr. Lieu shared.
Mr. Nguyen Duy Thuan - General Director of Loc Troi Group Joint Stock Company - said that rice prices are helping farmers have a stable income. Investing 1,000 USD on 1 hectare of rice, at this time, the revenue is from 3,000-3,500 USD. That is, farmers are making a profit of 2,000-2,500 USD.
According to a report from the Department of Crop Production, in the northern provinces, people cultivate two rice crops per year. Due to high prices, farmers earn a profit of 37 million VND/ha/year.
Sharing about the income of rice farmers, Minister of Agriculture and Rural Development Le Minh Hoan said "the rice path does not stop at rice grains". Integrating multiple values, we sell the whole package of rice products, that is the destination of Vietnamese rice.
Looking at rice grains differently, farmers' incomes are also different. Not only with rice, but also with many other agricultural products of Vietnam.
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