Vietnamese bakery owner in Singapore: "I make a profit of nearly 60 million VND/month"
Báo Dân trí•16/11/2024
(Dan Tri) - After deducting electricity, water, rent and tax expenses, Ms. Hue, the owner of a Vietnamese sandwich shop in Singapore, estimated her profit at about 3,000 SGD (nearly 60 million VND).
On social media platforms in Singapore, a Vietnamese bakery is becoming the center of media attention after a video of hundreds of customers lining up to buy bread went viral. According to Singapore's CNA , this is the shop of Ms. Hue, 47 years old, a woman from Vietnam, currently living and working in the lion island. The bakery, called "Hue Banh Mi", opened 2 years ago. Initially, the shop was just a small stall located in the Teck Whye food court. Ms. Hue revealed that after deducting all expenses, she will make a profit of nearly 60 million VND per month (Photo: Hue banh mi). After about 10 months of operation, the shop had to close because the rent increased from 1,000 SGD (18.8 million VND) to 2,600 SGD (49 million VND). Unable to bear the skyrocketing rent, Ms. Hue's husband, a technology driver, discussed with his wife about moving the shop to open at home. Before opening the bakery, Ms. Hue worked in the food service industry for about 10 years. While in Vietnam, she sold pho, banh mi and fried spring rolls. In addition, she also has experience in opening a cafe selling purely Vietnamese drinks. "When I came to Singapore, during the pandemic, I still maintained my cooking and tried Vietnamese recipes. Cooking for my husband's family, who are Singaporean, I observed how people reacted to the taste of Vietnamese dishes. I want to sell authentic Vietnamese dishes not only for my compatriots living far away from home but also for the people here, and I don't want to change the taste too much," Ms. Hue confided. The bread is sourced from a bakery that specializes in Vietnamese bread in Singapore. Sharing the secret to making delicious bread, the 47-year-old owner said that the most important thing is the freshness of the ingredients and the indispensable sauce. According to Singaporean taste, the sauce should not be too sweet. Some dishes at the restaurant (Photo: Hue banh mi). Every day, the Vietnamese owner wakes up at 5:30 to take her two children to school and then go to the market to buy fresh ingredients. Orders usually start at 10:30. The restaurant does not serve dine-in food, but customers order and take it away. After videos of customers coming to the restaurant to experience the food were shared widely on social media, Mrs. Hue's bread became more widely known. Because of that, customers began to have to wait from 40 minutes to an hour for their food. To avoid customers wasting too much time, Mrs. Hue always tells customers to order in advance. If they are not in a hurry, they can walk around before coming back to get the bread. For about a year now, Mrs. Hue's family members have gotten used to seeing customers sitting in the living room waiting for their bread. Sometimes her husband also chats with customers. The restaurant is open until 8:00 p.m. every day, so it does not interrupt the family dinner. It is known that most of the visitors here are residents in areas such as Choa Chu Kang, Bugis and Tampines. She currently sells at home to reduce rental costs (Photo: Hue banh mi). "After deducting all expenses, I make a profit of about SGD 3,000 - nearly VND 60 million - each month. Although we are busy, we do not make too much profit because the price of each meal is cheaper than other stalls in the food court outside. However, I am still satisfied as long as I earn enough money to live and customers can enjoy authentic Vietnamese food," the owner confided. As Ms. Hue shared, the price of food at the shop is somewhat cheaper than the general level in Singapore. Specifically, while a sandwich at other shops usually costs at least SGD 7.9 (VND 150,000), the special sandwich here only costs SGD 6.3 (VND 120,000). Some other types such as beef cheese sandwich also cost VND 120,000, grilled fish sandwich and roast pork sandwich both cost VND 113,000. The shop also sells some desserts such as grapefruit tea, Thai tea, iced milk coffee and lemongrass honey tea, priced at about 57,000 VND/dish.
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