Chairman of Ho Chi Minh City People's Committee: 'Golden brand' is a source of inspiration for businesses to develop their brands

The 'Ho Chi Minh City Golden Brand' Award has undergone 5 years of development, becoming a launching pad for prestigious brands to reach national and international levels, and at the same time a source of inspiration for other businesses on the journey of building and developing their brands.

Chairman of Ho Chi Minh City People's Committee Phan Van Mai emphasized that the "Ho Chi Minh City Golden Brand" award is a source of inspiration for businesses on the journey of building and developing their brands - Photo: DUYEN PHAN

The 2024 "Ho Chi Minh City Golden Brand" award ceremony with the theme "Innovation and sustainability" took place on the evening of January 3 in Ho Chi Minh City. 29 prestigious enterprises were honored.

"Golden Brand" enterprises are the pride of Ho Chi Minh City

Speaking at the ceremony, Mr. Phan Van Mai - Chairman of Ho Chi Minh City People's Committee - congratulated the winning enterprises and expressed his appreciation for the efforts of the enterprises in building brands and sustainable development.

According to Mr. Mai, the businesses honored this year operate in many important fields such as mechanics, consumer goods manufacturing, food processing, services and trade.

The award-winning enterprises have shown impressive figures including revenue of more than 160,000 billion VND, creating jobs for over 57,000 workers and contributing nearly 9,000 billion VND to the state budget...

Ho Chi Minh City leaders visit the exhibition space of enterprises that won the Ho Chi Minh City Golden Brand Award - Photo: DUYEN PHAN

In particular, the Chairman of the City People's Committee emphasized that businesses have made constant efforts in innovation and flexible adaptation to the challenges of the times by investing heavily in research and development, applying new technologies to increase production efficiency, digital transformation and focusing on green transformation, using recycled materials and reducing emissions to the environment.

In addition, businesses also actively participate in volunteer activities, support the community and improve the material and spiritual life of employees.

"Not only recognizing the achievements of businesses, the Ho Chi Minh City Golden Brand Award is also a source of inspiration for other businesses on the journey of building and developing their brands.

The success of the award-winning businesses is the pride of Ho Chi Minh City and is proof of the spirit of social responsibility that we need to spread," Mr. Mai affirmed.

Businesses strive for innovation and green transformation

Ms. Phan Thi Thang, Deputy Minister of Industry and Trade (left cover), awarded the Golden Brand certificate to enterprises - Photo: DUYEN PHAN

With the theme "Innovation and sustainability", the organizers hope to make the award a prestigious award, contributing significantly to the brand development strategy of Ho Chi Minh City, the national brand of Vietnam reaching the regional and international level.

According to the organizers, to achieve the "Ho Chi Minh City Golden Brand", enterprises must meet a series of criteria such as transparency and compliance with the law, business ethics, human resources policies, business performance, management system and brand coverage, quality and safety... Especially promoting innovation, green transformation, and digital transformation of enterprises.

Among the 29 award-winning businesses, 3 businesses won for the first time and 19 businesses won for the third time.

The "Ho Chi Minh City Golden Brand" award is not only a recognition of business achievements, but also a testament to the corporate social responsibility - Photo: DUYEN PHAN

Speaking to Tuoi Tre Online on the sidelines of the award ceremony, Mr. Bui Ta Hoang Vu - Director of the Department of Industry and Trade of Ho Chi Minh City - said that this year's Golden Brand Award emphasizes the criteria of innovation, digital transformation and sustainable development, aiming to support businesses not only to enhance brand value but also to expand the international market.

According to Mr. Vu, the award has motivated businesses to enhance brand value and reputation through promoting innovation and sustainable development.

Many businesses have taken advantage of this opportunity to improve products and services, meet consumer trends and expand markets, contributing to the overall economic development of the city.

Enterprises that won the "Ho Chi Minh City Golden Brand" award have contributed to the economic strength of the city, while spreading positive values ​​to the community - Photo: DUYEN PHAN

"In addition to honoring excellent brands, the award also creates a forum for businesses to share experiences, learn from each other and cooperate for development, thereby improving competitiveness and affirming their position in the domestic and international markets," Mr. Vu affirmed.

29 enterprises won the Ho Chi Minh City Golden Brand Award 2024

The Ho Chi Minh City Golden Brand Award is an annual event organized by the Ho Chi Minh City Department of Industry and Trade in collaboration with Saigon Economic Magazine.

Over the past five years, the award has honored 96 businesses, including both new brands and brands with over 100 years of history, reflecting the diversity and development of Ho Chi Minh City's economy.

Please see the list of 29 enterprises winning the Ho Chi Minh City Golden Brand Award 2024 HERE

Within the framework of the event, the workshop "Innovation to rise in the new era" held on the morning of January 3 opened the program series "Walk with the brand Walk & Talk" season 3 in 2025, organized by the Department of Industry and Trade of Ho Chi Minh City and Tuoi Tre newspaper in coordination with CSMO Vietnam and other units.

Source: https://tuoitre.vn/chu-tich-ubnd-tp-hcm-thuong-hieu-vang-la-nguon-cam-hung-de-doanh-nghiep-phat-trien-thuong-hieu-2025010319422447.htm