In showbiz, creating shocking stories that have never been revealed, rekindling controversial stories to attract public attention before releasing a new product is no longer a strange thing. Many of them are carefully timed, as a "pawn" for the new product of the celebrity.
Ho Quang Hieu announced that he wanted to marry his girlfriend of 3 months because he was afraid of being lonely at 40, Hoang Meo confirmed that he broke up with his wife since the COVID-19 outbreak, nearly 3 years have passed, MC Cat Tuong suddenly revealed the story of having to leave the position of "matchmaker" on "You want to date" that made her brand 3 years ago... All of these events were announced at the time the artists were preparing to debut.
Using personal life to pave the way for new products
At the webdrama introduction in Ho Chi Minh City, Hoang Meo said he had divorced Dai Ngoc Tram 3 years ago. But when launching the project as a producer, the former member of the Nu Cuoi stage announced the incident.
Hoang Meo said that during the tense COVID-19 period, he experienced the shock of losing his father, plus worries about making ends meet and conflicts that could not be overcome after more than a decade together, so the two decided to "go their separate ways".
Hoang Meo's broken marriage became the center of attention, with the audience asking many questions about how his wife and he decided to end their relationship after 11 years of marriage, what would happen to their two children, or whether he was ready to find new happiness after being separated from his wife for many years. If not carefully investigated, few people would know that the actor of Bo Gia was preparing to release a new film project.
Many artists "pave the way" for new products by "digging up" conflicts, announcing love news... Photo: Social networks.
Returning to the music scene, Ho Quang Hieu released the MV "Vun Vo", however, this song has not yet created a buzz or attracted the attention of the audience. After 10 days of release, the song has only reached nearly 1 million views. The singer once made an impression with "Khong cam xuong", "Con buom xuan", "Noi ay con tim ve" but his works in recent years have not been expected.
Not to mention the music, his new music video caused controversy because of the image of the female lead exposing her breasts. The male singer said that the crew had prepared the content and message carefully, the scene of revealing skin took 1-2 seconds, the actress was actually wearing a shirt underneath. He was ready to cut the scene if there was a mistake.
In this comeback, he made netizens stir when he confirmed that he was dating a girlfriend and wanted to get married even though they had only known each other for 3 months. The singer born in 1986 confided that he was taking the opportunity to build a family because he was getting old, afraid of living alone and hoped to soon give everyone good news. This information caused rumors that he was dating Thien An - Jack's ex-girlfriend. The male singer denied it and said he would make it public at the right time.
Just a few days later, the singer of Con buom xuan revealed the portrait of his girlfriend, a model and freelance actress named Tue Nhu. According to the singer, his girlfriend is a sincere and understanding person, and they both plan to get married. From an unknown name, Tue Nhu became the center of attention of the media and social networks. Many people were interested in the appearance of Ho Quang Hieu's other half, impressed by her height of 1.8 m and her pretty face, sexy body, and 17 years younger than him.
In 2019, Cat Tuong suddenly left the MC position of Ban muon hen ho - the program that helped her build her name, and was called a matchmaker by many people. During the livestream, she burst into tears sharing that the producer had terminated her contract and had to give up her position to someone else.
The incident passed and not many people mentioned it anymore because Cat Tuong had her own programs such as Lunch Date or talk show on her personal channel. Cat Tuong organized a meeting with reporters in early March, and at the same time revealed that because of conflicts with MC Quyen Linh, the discord was so great that it could not be resolved, the company supported her a lot but the results were not as expected and one of the two was forced to stop.
The audience was surprised by the unclear conflict between the "matchmaker" Quyen Linh - Cat Tuong who once caused a stir when hosting the show "You want to date". Photo: Social network.
MC Quyen Linh later confirmed this information but did not want to mention it again because it had been 4 years since the incident. He said that their relationship was no longer the same as before but they still talked normally and greeted each other when they had the chance to meet.
Regarding the reason for meeting the media, Cat Tuong said that recently there was information that she was fired from Lunch Date and therefore no longer works as an MC. Afraid of affecting her work, she spoke up to deny the false information.
Coincidentally, just 2 days later, the movie starring Cat Tuong began airing. The female artist said she proactively stopped being an MC to develop her career in film and theater.
Connect with audiences through genuine art, not celebrity
Also launching a new film project, My Tam attracted public attention by wearing a white ao dai and riding a bicycle associated with her time studying at the Ho Chi Minh City Conservatory of Music. The “brown-haired nightingale” confided in her and the crew about the difficulties she and the crew had when making the documentary, all revolving around the story of the footage containing My Tam’s career journey, without the need to exaggerate or add any colorful stories on the sidelines.
Afraid that the audience would think he was taking advantage of his personal scandal for PR, Den Vau made a statement when he was suspected of organizing an engagement party for singer Hoang Thuy Linh. He said that he has never talked much about his family and personal life because he wants his musical life to be limited to melodies and lyrics.
According to him, the rumor accidentally appeared at the same time he was preparing to release a new project and he hopes the audience does not misunderstand that he did it on purpose.
"I know very well that whether a song is received and sympathized with does not depend on how it appears, but most importantly, whether the song touches the audience's emotions or not," the rapper said.
Den Vau wrote a letter about the controversial love rumors, affirming that he did not use personal stories to promote his products.
Looking at the international showbiz market, many stars focus on promoting their products, avoiding directing the story to unrelated issues. At the press conference to promote the movie Confidential Assignment 2: International (Vietnamese title: Unwilling Colleague), actor Hyun Bin received many congratulations from the press when he recently married Son Ye Jin and was preparing to welcome his first child.
What fans were most interested in at the press conference that day was probably waiting for the actor to share information about his wife or his married life, but Hyun Bin absolutely did not mention it and cleverly avoided it when reporters asked about his wife.
When asked about his wife's pregnancy, the Crash Landing on You star cleverly avoided the question. He hopes that his personal projects will continue to be loved and welcomed by the audience.
Playing PR tricks: Using one's own petard to hit another's back
Using personal stories to spread information is a media tactic that is not difficult to recognize. Celebrities can take advantage of the opportunity to promote new products, which will help push their image and stories to be widely discussed, creating discussion in newspapers, media, social networks, etc.
A double-edged sword, whether positive or negative, is a way to exaggerate the news, accepting to "play" with a double-edged sword even though it may cut your hand.
The road to fame is arduous, yet many people are willing to trade off and use tricks to take shortcuts. In the case of “the knife is off-hand”, becoming more famous than the investment product, all that remains is disgust.
This was the case of singer Phuong Thanh in 2022, she kept quiet about dating a "young pilot" 20 years younger but ended up getting the consequences of "hitting himself in the back with his own petard".
The singer opened up the rumor with a series of intimate moments with model Doan Chi Kien. During the fan meeting, she thanked the audience for their support, saying their feelings were "soulmates, arranged by fate", and even wished the audience to find love like her.
Phuong Thanh said Doan Chi Kien is her boyfriend in art. Photo: FBNV.
When the model was involved in a series of rumors about having an affair and having a wife and children, Phuong Thanh quickly "turned around", affirming that Doan Chi Kien was just her lover in art who was about to act in her new product, the two were not in a romantic relationship. Responding to the press, the singer said that she said Kien was her boyfriend, and the audience could interpret it themselves.
Phuong Thanh’s actions disappointed the audience, who criticized her for using tricks to promote herself even though she was already a famous artist with a position in the profession. Looking back, the new music video of the singer of Dem Lao Xao was pale, few people mentioned it because the public was “led by the nose” by the love scandal with the “young pilot”. The audience’s respect for Phuong Thanh also decreased somewhat.
(Source: tienphong.vn)
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