Check in "Love Vietnam" to spread love for the country

On the afternoon of April 17 in Hanoi, Nhan Dan Newspaper announced the project "Love Vietnam", combining wireless connection technology (NFC) and digital data to spread love for the country, promote historical, cultural and tourist sites across the country.

Mr. Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Commission, President of the Vietnam Journalists Association, spoke at the ceremony.

Speaking at the ceremony, Mr. Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Commission, Chairman of the Vietnam Journalists Association, said that the "Love Vietnam" project is part of a larger vision, turning media platforms and digital data into means of connecting people with cultural and tourism values.

"Love Vietnam" is not only an experiential journey but also a digital citizenship education tool, encouraging young people to understand, appreciate and continue traditional values ​​with a technological mindset.

"The organizers hope that not only local people and tourists will visit tourist destinations in the region, but also go and check-in at other locations to practically connect different provinces and regions. Such a connection through tourism is an effective way to celebrate the 50th anniversary of national reunification," said Mr. Le Quoc Minh.

Delegates take souvenir photos at the announcement ceremony of the project "Love Vietnam"

According to Mr. Huy Nguyen, General Director of Phygital Labs, the project "Love Vietnam" is a solution to the increasing demand for personalized travel experiences, seamless between real and digital spaces. "Love Vietnam" is based on a system of multi-interactive check-in stations installed in provinces and cities across Vietnam, building the first interactive map of tourism and culture in Vietnam.

Towards the 50th Anniversary of the Liberation of the South and National Reunification (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper and technology partner Phygital Labs have deployed the free installation of nearly 200 NFC chip panels at famous landmarks in 63 provinces and cities to create unique discovery experiences for tourists, supporting and promoting local tourism.

From Lung Cu Flagpole to Ca Mau Cape, with just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI guides to explore information and history of the location to building a personalized tour itinerary or completing it to receive gifts and bonus points.

International tourists at Thung Nham Eco-tourism Area, Ninh Binh enjoy the project "Love Vietnam" through the introduction of the tour guide

The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface and is bilingual in Vietnamese and English, helping visitors easily access official information about the location.

In addition, the online map helps visitors look up outstanding cultural destinations, track their journeys, and connect more deeply with each land. In the future, the platform will also integrate real-time tourism data analysis features to support destination management and optimize interactions. In addition to the benefits for visitors, the system also opens up the possibility of developing local services, commerce, and indigenous cultural data, thereby contributing to promoting sustainable tourism and digital economy.

After more than 4 months of implementation, there have been tens of thousands of successful check-ins and photo sharing by tourists at NFC chip-mounted panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau Cape, the southernmost point of the country, smart interactive stations have appeared.

The project "Love Vietnam" opens a community of digital tourism discovery, where every citizen can become a "tourism ambassador" through the following activities: Receive digital certificates when completing discovery stations in a province or city; accumulate points - redeem attractive gifts from the program; share photos and experience clips on social networks with the hashtag #YeuLamVietNam; invite international friends to join the journey to explore Vietnam through technology.

Source: https://nld.com.vn/check-in-yeu-lam-viet-nam-lan-toa-tinh-yeu-dat-nuoc-196250417165624044.htm