While actively working in the arts, Amy Le Anh suddenly turned to a completely new field of culture and commerce. On October 10, 2022, she launched the Center for International Economic, Cultural and Art Development (abbreviated as CIECA) under the Vietnam - ASEAN Entrepreneurship Development Research Institute, Central Association of Southeast Asian Scientific Research - Vietnam.
Since its launch, Amy Le Anh has organized international trade programs, combining the promotion of Vietnamese cultural identity to international friends with the name: "Vietnam Cultural and Commercial Journey".
“I am the founder of the Vietnam Cultural and Commercial Journey. I am currently completing the legal procedures to complete the intellectual property registration for this series of activities,” said Amy Le Anh.
Amy Le Anh announced the Vietnam - Europe Cultural and Trade Journey in Hanoi.
To carry out this long-term series of activities, Amy Le Anh has refused many invitations to sing and act in films and spent most of her time exploring from one country to another. She wants to be a "connector", creating playgrounds for Vietnamese people around the world through commercial, cultural and artistic activities.
Amy Le Anh works with the embassies of France, Germany and Poland.
In 2023, Amy Le Anh Center will organize many major events, including: Vietnam - Europe Cultural Journey taking place in August in France, Germany, Poland; Vietnam - Asia Cultural and Trade Journey in Korea next November.
In addition to these two major events, Amy Le Anh is also promoting the Vietnam - UK Cultural and Trade Journey scheduled to take place in August 2024 and the Vietnam - US Cultural and Trade Journey in November 2024. At the same time, the female singer also organizes many artistic activities in Vietnam.
The beauty traveled to many countries to carry out this series of projects.
Amy Le Anh started out as a lounge singer, specializing in pre-war and lyrical music. She is the niece of famous singer Giao Linh and calls her grandmother. Amy Le Anh won second prize (silver medal) in the Radio Singing Contest organized by Ho Chi Minh City People's Radio in 2004.
Amy Le Anh with famous singer Giao Linh.
Besides singing, Amy Le Anh is also loved as an actress when participating in a number of film projects such as: Phuong Khau, Banh beo huu dung, Duong the bao la sau, Chuyen ke cua nguoi chet...
Not stopping there, Amy Le Anh also won the title of Miss Ao Dai Vietnam - Paris 2016, Miss Ambassador and Miss Vietnam Global 2017 in the United States.
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