Product quality builds the core brand

NDO – Established in 1993, the predecessor of Tan A Dai Thanh is Tan A Production and Trading Company Limited headquartered in Hanoi. Currently, Tan A Dai Thanh operates under the “holding” model with four corporations and more than 40 subsidiaries in three fields: industrial production, technology, and real estate.

Monday, October 21, 2024 – 05:47

From a family business specializing in water equipment, after more than 30 years, Tan A Dai Thanh has grown strongly, affirming its position as a leading multi-industry economic group in Vietnam, with a special strategy: "Resonance of values ​​- Spreading prosperity".

For many Vietnamese families, products such as water tanks, water heaters, and solar water heaters under the Tan A Dai Thanh brand have become familiar.

Tan A Dai Thanh has become a brand in the hearts of consumers when it holds more than 50% of the market share of both civil and industrial water tanks in Vietnam, with about one million products supplied to the market every year.

For Tan A Dai Thanh, technology plays an indispensable role as a bridge, providing the industry with access to the latest technology and global trends, promoting the development of new products and improving existing products.

After more than 30 years of accumulating research and production capacity along with solid financial resources, Tan A Dai Thanh is like a big ship continuing to set sail with a strategic map of Value Resonance - Spreading prosperity with 4 product lines occupying the number 1 market share in Vietnam including: stainless steel tanks, plastic tanks, water heaters and solar water heaters.

Tan A Dai Thanh Ha Nam Factory (Kien Khe I Industrial Park, Kien Khe Town, Thanh Liem District, Ha Nam Province) is the starting project for the group's Smart Factory standard factory projects.

This is the second European-standard factory of Tan A Dai Thanh Group invested after Stroman Vietnam factory when promoting and applying modern, environmentally friendly technology in production activities as well as optimizing human resources in production.

Tan A Dai Thanh always attaches importance to creating products that meet national quality standards, bringing practical value and closely related to people's lives.

Currently, when coming to Tan A Dai Thanh, customers not only buy individual products but are also provided with a comprehensive solution for water sources for their homes, from water tanks, water filters, solar water heaters to sinks, septic tanks, paint, and plastic pipes.

Tan A Dai Thanh products reach consumers through a system of 45 thousand points of sale. For many years, Tan A Dai Thanh has had products ranked in the Top 10 key industrial products of Hanoi city.

With impressive business results, Tan A Dai Thanh has made a greater contribution to the state budget. In the list of PRIVATE 100 - Top private enterprises with the largest budget contributions in Vietnam conducted by CafeF, Tan A Dai Thanh ranked 40th and led the group of private enterprises in the consumer goods - household appliances sector with the largest budget contributions.

Starting from a production mindset and having accumulated capital, Tan A Dai Thanh has invested in the most modern production lines. Two plastic pipe factories (construction materials segment) in Hung Yen and Long An use German production lines with nearly 200 employees, bringing in annual revenue of 1,300 billion VND.

During 30 years of development, Tan A Dai Thanh Group has always adhered to the sustainable business philosophy: "Product quality creates brand reputation". Tan A Dai Thanh's products are constantly researched, innovated, and have their features increased according to new consumption trends, meeting the diverse needs of consumers. Along with that, effective investment in modern and advanced production lines helps to synchronize quality according to international standards and bring the most competitive prices.

Inheriting the achievements of the past 3 decades, in the new period, Tan A Dai Thanh determines a new vision to become the leading multi-industry economic group in Vietnam and the region, developing sustainably with 3 pillars of Industry - Technology - Real Estate, pioneering in creating "Pure Cities" by the resonance of internal values ​​in the Tan A Dai Thanh product ecosystem, contributing to building a prosperous life for the community and society.

With a special strategy, maximizing the potential and strengths of internal and external forces, Tan A Dai Thanh has been writing a new chapter on the development journey, continuing the pride of the National Brand and integration, reaching further in the region as well as in the international arena.

SON TUNG-THUY NGUYEN

Source: https://nhandan.vn/anh-tan-a-dai-thanh-chat-luong-san-pham-tao-dung-cot-loi-thuong-hieu-post837549.html