The National Competition Commission, Ministry of Industry and Trade has just sent a document to the Department of Industry and Trade of provinces and centrally-run cities regarding the expiration of the multi-level marketing registration certificate of Aloe Trading Company Limited (Lo Hoi Company).

According to the National Competition Commission, the multi-level marketing registration certificate of Aloe Company has expired but has not been renewed. Therefore, this enterprise must terminate its multi-level marketing activities.

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The multi-level marketing license of Aloe Company has expired. Photo: TL

"The National Competition Commission informs the Department of Industry and Trade of provinces and centrally-run cities to grasp information to serve the management of multi-level sales activities" - the announcement clearly stated.

Aloe Company is headquartered at 193/11 Nam Ky Khoi Nghia, Vo Thi Sau Ward, District 3, Ho Chi Minh City. This enterprise was granted a certificate of registration for multi-level marketing activities on December 31, 2014, and was renewed for the first time on December 30, 2019. Aloe Company's renewed multi-level marketing license is valid until December 29, 2024.

Aloe Company was established in June 2002, with its headquarters at 19C Cong Hoa, Ward 12, Tan Binh District, Ho Chi Minh City. As of June 2023, the legal representative and General Director of Aloe Company is Ms. Truong Thi Nhi. Ms. Nhi is currently the President of the Vietnam Multi-Level Marketing Association.

As one of the first enterprises in Vietnam to operate under the multi-level marketing model, Aloe Company is said to be related to businessman Nguyen Quoc Vu and singer Doan Di Bang. This couple appeared at an event of Aloe Company in the role of senior managers in 2016.

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