Adsota CEO suggests 'keys' to help tourism marketing campaigns succeed

DNVN - The key to attracting tourists today is not only promoting outstanding destinations but also creating experiences that deeply connect with the local community. Each tour is not simply a sightseeing journey, but an opportunity for tourists to experience the culture and people.

In the context of digital transformation becoming an inevitable trend, on November 1, Appota Joint Stock Company coordinated with Netin Travel to organize the workshop "Digital transformation in marketing - payment in the tourism industry" in Quang Binh. The workshop gathered leading experts in the fields of tourism, marketing and digital payment, to share new ideas and strategies, enhancing the tourism experience effectively and sustainably.

The National Digital Transformation Month has emphasized the importance of digital transformation, opening up opportunities for global connectivity for the tourism industry, which is recovering positively and strongly in 2024. Despite many opportunities, many businesses are still facing barriers in the digital transformation process, especially in potential but "less noticed" localities such as Quang Binh . Therefore, the workshop is expected to provide practical solutions, helping the tourism industry not only adapt but also thrive in the digital age.

Mr. Dang Phu Vinh - CEO of Adsota spoke at the conference.

In the context of strong digital transformation, Mr. Dang Phu Vinh - CEO of Adsota Joint Stock Company shared the "secret" to help tourism marketing campaigns at Adsota succeed. He emphasized: "The key to attracting tourists today is not only promoting outstanding destinations, but also creating experiences that deeply connect with the local community. Each tour is not simply a sightseeing journey, but an opportunity for tourists to experience the culture and people here. If we do not build real values ​​for tourists and the community, maintaining the attraction in the tourism industry will become a big challenge."

Mr. Le Duc Anh - Marketing Director of AppotaPay affirmed: “With the experience of being honored to receive the Vietnam Digital Awards twice, we believe that the speed and convenience in the payment process not only enhances the experience but also builds strong trust in customers. Through continuous improvement efforts, we aim to build an optimal payment environment, helping tourists easily access services at tourist attractions, contributing to promoting the sustainable development of the tourism industry”.

In addition to in-depth presentations, the workshop also provides businesses with the opportunity to exchange and share experiences on how to optimize the tourist experience, aiming to enhance the value of sustainable tourism in the locality.

Ms. Hoang Thao Anh - Marketing Director of Appota Group.

According to Ms. Hoang Thao Anh - Marketing Director of Appota Group, at the workshop, AppotaPay has brought many innovative payment solutions, along with experience in supporting digital transformation for more than 500 tourism businesses over the past 9 years. Solutions such as Multinational Payment Gateway, SmartPOS 2in1, Payment Link... are refined and developed based on the needs of tourism and travel businesses, as well as meeting the most popular payment methods in Vietnam. These efforts not only support local tourism businesses to expand their opportunities to the international market but also enhance their competitiveness in the global tourism sector.

Appota hopes that this workshop will not only be a place to share knowledge but also a springboard to build a strong cooperation network between businesses and organizations, contributing to creating a bright future for Vietnam tourism.

Nguyen Duc

Source: https://doanhnghiepvn.vn/kinh-te/ceo-adsota-goi-y-chia-khoa-giup-cac-chien-dich-marketing-du-lich-thanh-cong/20241102104616675