CBA supports businesses in applying AI to online marketing

Students practice applying AI tools to online marketing.

Artificial intelligence (AI) technology is developing strongly and becoming an indispensable tool in many production and business activities of enterprises, especially marketing. Currently, most customers make decisions to buy products based on emotions, images, videos; the frequency of new product launches is continuous, requiring fast and flexible marketing; the need to personalize advertising by gender, age, and interests is very high. On the other hand, many stores currently do not have professional marketing staff, AI will be a maximum and effective support tool for online marketing activities... However, enterprises still face many barriers in the process of applying AI to online marketing: lack of knowledge and skills in information technology or AI, investing in AI technology and necessary systems is quite costly, concerns about security and privacy related to personal data, fear of change...

The course aims to help grasp digital transformation trends quickly, intelligently and effectively; save time, costs and human resources in the process of producing marketing content. The course is also an opportunity to inspire creativity and help students become modern, flexible and leading marketers in the digital age.

Accordingly, students are provided with knowledge and skills to apply automation to the advertising process, from writing articles, designing images, to making videos with the support of AI; increasing creativity and communication effectiveness thanks to tools such as ChatGPT, AI to create images, videos, and voices. At the same time, practice applying AI tools to online marketing for specific industries such as goods trading, spa, health care, studying abroad, tourism, finance, law, etc.

News and photos: MY THANH

Source: https://baocantho.com.vn/cba-ho-tro-doanh-nghiep-ung-dung-ai-va-o-marketing-online-a185791.html