Vietnamese families change their travel preferences and traditional travel behavior

Up to 67% of Vietnamese families are using artificial intelligence (AI) tools to plan their travel; 60% of families said they want to travel to taste the dishes they saw in movies...

Vietnamese families are changing their traditional travel habits and preferences. (Illustration photo: CTV/Vietnam+)

The results of the 2024 summer travel trends survey by online travel platform Booking.com show that destinations with beautiful natural landscapes, opportunities to explore local history and cultural experiences are the top choices of Vietnamese families.

More than half (56%) of Vietnamese families say spending time together is the main motivation behind their travel plans this year, said Varun Grover, Country Manager of Booking.com in Vietnam.

In addition, other motivations are also reflected in the way families choose destinations, including places famous for their natural landscapes, rich history or diverse cultural experiences.

Accordingly, 60% of Vietnamese families surveyed said they wanted to travel to taste the food they saw in movies or TV shows. This emphasizes the influence of the media on tourists' travel choices.

Comfort during the trip is one of the top priorities of Vietnamese families. (Illustration photo: CTV/Vietnam+)

Up to 67% of Vietnamese families are using AI tools to plan their travel in 2024, showing that families are in need of adopting new methods to optimize their trips.

Travel nanny services could become a trend this summer, with 39% of Vietnamese families saying they are willing to spend part of their travel budget on hiring someone to look after their children during their trip. This figure is even higher in neighboring countries and territories, with 57% in India, 51% in Hong Kong and 59% in Thailand.

Comfort is also a top priority for Vietnamese families, as 68% of survey respondents said air conditioning was the most important amenity they considered when booking accommodation.

Mr. Varun Grover commented: “This year, preferences and behaviors are the two main factors influencing the way Vietnamese people make travel decisions. This contributes to changing the traditional way of traveling that is often seen in trips with their relatives in the past.”./.

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