Long-time singer struggles because of game show

Recently, long-time singers and rappers such as Noo Phuoc Thinh, Lam Truong, Dan Truong, Den Vau, Karik... released new products but did not achieve high results.

Noo Phuoc Thinh and Lam Truong release investment products amid the "storm" of game shows Anh Trai - Photo: NVCC

Meanwhile, performances from game show Popular music dominates the trending charts. In a music market, the attention focused on game shows is a bit skewed.

Because the time that game shows air and cause a stir lasts for weeks and months, singers cannot postpone releasing products or stop musical activities completely.

Long-time singers are overshadowed on the trending list compared to game shows.

MV Just kidding, it hurts. the return of Noo Phuoc Thinh After 4 years of absence, it now has only 615,000 views after 6 days of release.

The MV was on the trending music chart but only at position 26, quite low compared to a name that used to be at the top of the youth music market like Noo Phuoc Thinh.

Currently the top trending music on YouTube Vietnam is Halo - song by Rhyder, Duong Domic and Phap Kieu Hi drunk brother.

Coming in next are performances from this show like Catch me if you can (Negav group, Quang Hung MasterD, Cong Duong, Nicky); You (Song Luan, Atus, Captain, Quang Trung) and Love sand (HIEUTHUHAI, JSOL, Ali Hoang Duong, Vu Thinh)...

Or fifth place is the performance Quiet Rhymastic's on the show Brother overcame thousands of obstacles.

And a series of other positions in the top 10 and top 20 trending music in Vietnam all belong to two music game shows.

Den Vau's comeback with MV FRIENDSHIP was not as successful as expected - Photo: NVCC

YouTube and trending are just one of many platforms to spread a song or prove it's a hit.

But it cannot be denied that this is the main and important platform and from here many songs have become "viral" on other platforms.

3 weeks ago, new MV FRIENDSHIP of rappers Black Vau - a character that usually "dominates" the trending top also failed to reach a high position, currently only reaching 3.2 million views.

This is a very small number compared to Den's previous famous MVs.

MV Diary of life, paving the way for a double album 421 by rapper Karik, also only reached 6.4 million views after a month, currently ranked 25th in the music trending list.

Karik is returning to the game show track with Vietnamese Rap But the show is still in the selection round so it hasn't created as much heat as the two game shows. Older brother.

Perhaps the last time a Vietnamese singer had a song that became a big hit, topping the trending list without depending on a game show was Son Tung M-TP with Don't break my heart . This MV reached 68 million views after more than a month.

"Big brother" does not compete for achievements, Vietnamese music is quiet

The above singers and rappers released new products with expectations of success. Meanwhile, the "older brothers" who have been active in Vietnamese music for longer, such as Lam Truong and Dan Truong, recently released products with a more relaxed mindset.

4 days ago, Lam Truong MV release Gentle nostalgia , a familiar song by musician Bao Chan. The MV has beautiful and invested images, filmed in Europe, including movie scenes. Crash Landing On You in Switzerland.

This is the first MV in the Lam Truong Acoustic series. He did it as a gift for his fans, not to compete for achievements.

The remix is newly produced but does not mix too many modern trends, aimed at listeners who like to indulge in deep emotions.

Still Dan Truong caused controversy again when releasing MV Hey oil wallet produced by AI, with an AI-generated image of himself, moving his mouth along to the song.

"Of course, the AI images will not be as vivid or beautiful as the outside, but this AI MV relies on new technology as a gift I want to give to the audience" - Dan Truong shared.

Although the idea tried to follow modern trends, the MV had images that were considered a bit fake, strange, and emotionally dry. The MV reached 596,000 views after 2 weeks but did not really spread.

Many audiences hope that Dan Truong will make a MV starring himself to bring more emotions.

Dan Truong's MV "Em oi vi dau" made with AI was not well received by the audience - Photo: Cut from MV

Besides the names mentioned above, it can be said that Vietnamese music has been quite quiet in the past few weeks. Along with the trending top, the hottest discussion topics mainly revolve around two programs. Older brother.

In addition to music products, the singer's performing activities have all been postponed due to national mourning, so the music industry is even quieter.

That is: live concert 1689 in Hanoi of singer Trung Quan (Moved from 26-7 to 27-7); showcase Noo's Special Night and Noo's Fansign by Noo Phuoc Thinh (originally scheduled for July 21, no new date yet); show night From now on... From now on of Tang Phuc was cancelled...

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