Recently, veteran singers and rappers like Noo Phuoc Thinh, Lam Truong, Dan Truong, Den Vau, Karik, etc., have released new products but haven't achieved great success.
Meanwhile, performances from game show Popular music is dominating the trending charts. In a music market, focusing all the attention on game shows like this is somewhat unbalanced.
Because game shows air and become viral for weeks or months, singers cannot postpone releasing new products or completely stop their musical activities.
Veteran singers are overshadowed by game show influencers at the top of trending charts.
MV You're kidding, but that hurts. the comeback of Noo Phuoc Thinh After a four-year hiatus, it has only garnered 615,000 views in six days since its release.
The music video made it to the trending music charts, but only at position 26, which is quite low for a name that was once a top star in the youth music market like Noo Phuoc Thinh.
Currently topping the trending music charts on YouTube Vietnam is: Halo - songs by Rhyder, Duong Domino, and Phap Kieu My brother said hi.
Following closely behind are performances from this show such as Catch me if you can (Negav group, Quang Hung MasterD, Cong Duong, Nicky); You (Song Luan, Atus, Captain, Quang Trung) and Love sand (HIEUTHUHAI, JSOL, Ali Hoang Duong, Vu Thinh)...
Or the fifth place is the performance Quiet Rhymastic's performance on the show My brother overcame countless obstacles.
And numerous other positions in the top 10 and top 20 trending music charts in Vietnam belong to these two music game shows.
YouTube and trending topics are just one of many platforms to spread a song or prove that it's a hit.
But it's undeniable that this is the main and most important platform, and from here many songs have gone viral on other platforms.
Three weeks ago, the new music video... FRIENDSHIP by rapper Den Vau - A character who usually "dominates" the trending list also failed to reach a high position, currently only having 3.2 million views.
This is a very small number compared to Den's previous hit music videos.
MV Diary of Life, paving the way for a double album 421 The song by rapper Karik, which only garnered 6.4 million views after a month, is currently ranked 25th in the trending music charts.
Karik They are making a comeback to the game show scene. Rap Viet However, the new program is still in the contestant selection stage, so it hasn't generated as much buzz as the two game shows. Older brother.
Perhaps the last time a Vietnamese singer had a major hit song that topped the trending charts without relying on a game show was Sơn Tùng M-TP with Don't Break My Heart . This music video has reached 68 million views in just over a month.
"Big players" aren't competing for achievements, Vietnamese music is quiet.
The aforementioned singers and rappers release new products with high expectations for success. Meanwhile, even more established veterans of Vietnamese music like Lam Truong and Dan Truong have recently released products with a more relaxed mindset.
4 days ago, Lam Truong MV release "Gentle Nostalgia ," a familiar song by composer Bao Chan. The music video features beautiful and well-produced visuals, filmed in Europe, including scenes from the movie. Landing where you are in Switzerland.
This is the first music video in the Lam Trường Acoustic series. He created it as a gift to his fans, not to compete for achievements.
The arrangement is newly produced but doesn't incorporate too many modern trends, aiming for listeners who enjoy letting their minds wander with deep emotions.
Still Dan Truong The music video sparked controversy again upon its release. Hey girl, what about the oil? Produced using AI, with his own image created by AI, mouthing the lyrics along to the song.
"Of course, the AI images won't be as vivid or beautiful as real-life images, but this AI music video relies on new technology as a gift I want to give to the audience," Dan Truong shared.
Despite attempting to follow modern trends, the music video's visuals were considered somewhat artificial, strange, and emotionally stiff. While it garnered 596,000 views after two weeks, it didn't truly go viral.
Many viewers hope that Dan Truong will make a music video in which he stars to evoke more emotion.
Besides the names mentioned above, it's safe to say that Vietnamese music has been relatively quiet in the past few weeks. Alongside the trending topics, the most heated discussions have mainly revolved around two programs. Older brother.
Besides releasing new music, singers' performances have been postponed due to the national mourning period, making the music industry even quieter.
That is: the 1689 live concert in Hanoi by the singer Trung Quan (moved from July 26th to July 27th); showcase Noo's Special Night and Noo's Fansign by Noo Phuoc Thinh (originally scheduled for July 21st, no new date yet); concert From here... From now on Tang Phuc's project was canceled...
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