Building a TikTok channel – something that seems easy but is very difficult to succeed in – Illustration: DOAN NHAN
However, many of them admit that this job is not as "easy" as imagined.
Bored with office work… build a canal
After 4 years working in communications with a good salary in Ho Chi Minh City, Thanh Mai (26 years old) decided to quit her job to build a TikTok channel.
Mai shared that she felt bored sitting in the office for 8 hours a day. “At that time, I thought I had the looks, which was my strength to create content, and I wanted to do a freelance job with a high income,” Mai said.
After more than a year of trying to make videos about fashion, I still only had a few viewers. My savings were spent on buying TikTok tools and buying products to review.
Mai is currently thinking of applying for a job again.
In the same situation, Anh Vu (31 years old) quit his job with a monthly salary of 15 million at a travel company to research and build a canal.
Vu searched for many courses online, bought books and materials to study.
But when he started working, all that knowledge was useless. Currently, to pursue his dream, Vu is having to sell some of his machinery to have money to maintain the channel.
Recently, at an event to meet young people in Da Nang with famous TikTokers, the number of young people expressing their desire to become famous on the internet platform, especially TikTok, reached hundreds.
Not simply recording footage, creating content requires serious investment and cannot be rushed - Illustration: DOAN NHAN
Many factors are needed
Mr. Nguyen Hai Dang - director of a company specializing in building personal and business brands in Da Nang - believes that TikTok should not be considered a career to leave a current stable career.
According to Mr. Dang, this platform is getting more and more difficult as more people join. TikTok currently does not pay for views, but customers pay.
While customers are getting smarter, demanding more from social media creators, viewers also verify content more... all of this creates difficulties for those who create content or build channels on online platforms.
“Young people who decide to quit their stable jobs to build a social media channel need to think carefully about what they will gain and lose. If you have a stable job, use building a channel to support your work and develop it,” said Dang.
Portraits of famous TikTokers are always images that many young people admire, but behind that fame is a difficult journey - Photo: DOAN NHAN
Another expert advises that if you are really serious about developing a social media channel, let the channel generate a steady income and maintain it for more than a year, then quit your main job.
“Consider TikTok as a part-time job. When you don't have financial reserves, your creative process will be affected,” said this expert.
Building a canal is easy, maintaining a canal is difficult.
Mr. Dao Duy Tai – owner of the Kitchen on the Hillside channel, is one of the young people who chose to leave their stable jobs to return to their hometowns and build a channel – thinking that behind the so-called trend of leaving office jobs to build channels is probably the trauma that young people have endured during the process of “stabilizing”.
Because no one wants to give up good things to pursue something that they themselves don't know will be good or bad.
Mr. Tai believes that creating a content channel can be easy, but to "feed" and develop the channel requires not only time but also ideas, skills, emotions and funds.
“In a trend where many people are building channels, I believe that those who have enough love, passion, perseverance, ideas, and careful preparation will be able to go the long way, and vice versa. If you only start with the dream of the glitz that content creation brings, you may be disillusioned without knowing who to share it with,” said Mr. Tai.
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