On the afternoon of December 19, Nhan Dan Newspaper held the launching ceremony of the special page "One Commune One Product" (OCOP special page).

Mr. Le Quoc Minh, Editor-in-Chief of Nhan Dan Newspaper, said that in May 2018, the Prime Minister officially approved the “One Commune One Product” Program for the period 2018-2020. In addition to the purpose of economic development, the OCOP program is also significant in solving many important problems in rural areas.

In the 2021-2025 period, the program aims to develop OCOP products to unleash the potential and advantages of rural areas to increase people's income; contribute to continuing to restructure the agricultural sector associated with the development of small-scale industry, occupations, services and rural tourism.

At the same time, promote sustainable rural economic development, on the basis of enhancing the application of digital transformation and circular economy, preserving cultural values, managing resources, conserving biodiversity, landscapes and rural environment, contributing to building new rural areas in depth, effectively and sustainably.

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According to Minister Le Minh Hoan, OCOP products aim to "revive the vitality" of rural communities (Photo: Nhan Dan).

"The construction and launch of the OCOP website is part of the goal of Nhan Dan newspaper, which is to firmly orient, accompany and spread the policies of the Party and State, closely follow the reality of production and business life, promptly reflect and suggest solutions for sustainable development," Mr. Le Quoc Minh shared.

OCOP website has 5 sub-sections including: news, products, development stories, questions/answers and multimedia.

At the ceremony, Minister of Agriculture and Rural Development Le Minh Hoan highly appreciated the significance of the launch of the OCOP website. According to him, behind each OCOP product, there is the cooperation of many people, contributing to activating the rural economic sector, shifting towards creating products with high added value.

Each OCOP product aims to "activate" the dynamism and "revive the vitality" of rural communities, thereby training a new generation of entrepreneurs who are young people starting businesses with OCOP products, the Minister emphasized.

In our country, there are nearly 11,000 OCOP products. Each OCOP product integrates multiple values, with pride in local cultural values ​​- a factor that distinguishes the value of OCOP products in each region. "Nowadays, people no longer buy products but buy the way they create them, including the mindset, culture, story, and emotions in the process of creating the product," said the Minister.

He believes that if selling something tangible, there will be a price to compare, but there will be no price to compare when selling the pride of the people, the indigenous cultural values ​​that are subtly integrated into OCOP products.

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Telling emotional stories through OCOP products is a way to attract consumers (Photo: Nhan Dan).

Creating a product is difficult, but putting it on supermarket shelves and maintaining it is even more difficult. “Whoever tells the most emotional story through the product will win. There will be no end to the development of OCOP products. Products need to be more refined to meet market demands,” the Minister emphasized.

Mr. Nguyen Lam Thanh, representative of TikTok Vietnam, cited TikTok's statistics, previously, there were about 10 billion views per day but there was no OCOP content. After coordinating to launch the OCOP content program, the platform now has nearly 13,000 videos about OCOP and the hashtag #OCOP has up to 1.2 billion views.

In addition, TikTok collaborates with local content creators to organize 4-6 hour livestream sessions like a festival. Thereby introducing local culture, people, and specialties. The livestreams have achieved very positive results.

According to Mr. Thanh, many consumers do not know clearly about the information about specialties and do not know where to buy them. Through the OCOP page of Nhan Dan newspaper, TikTok hopes to develop and coordinate with the newspaper so that people can easily find and enjoy Vietnamese specialties.

Mr. Tran Thanh Lam, Deputy Head of the Central Propaganda Department, said that with the launch of the OCOP Special Page of Nhan Dan Newspaper, readers have another useful special page to better understand the cultural values ​​behind each product. Manufacturers have the joy and pride of being named on the special page of the most prestigious newspaper in Vietnam.

For consumers, the website is a "reputable address" for them to visit to exchange, trade, buy and sell as well as introduce products.

Processing thousands of tons of peanuts creates 2 traditional OCOP products that reach far and wide . With only simple peanuts grown on the Lam River alluvial plain, people in Nam Dan district (Nghe An) have developed from traditional products, creating 2 rustic OCOP products that have existed for decades.