What is so expensive about the set of golf clubs worth over 1 billion VND that the oil tycoon gave Mr. Le Duc Tho?

According to information from the investigation agency, in early 2022, Ms. Mai Thi Hong Hanh, Director and Chairwoman of the Board of Directors of Xuyen Viet Oil Company, gave Mr. Le Duc Tho a set of Honma brand golf clubs worth 1.1 billion VND.

Golf is still considered a sport for the rich. To satisfy their passion, golfers are willing to spend money to invest in sets of clubs. The golf club market is also diverse, with prices ranging from several hundred million to billions of dong.

Golfers are no strangers to the Honma brand, a famous Japanese golf club manufacturer.

According to a survey on a golf club selling website, Honma is a brand from Japan. The golf clubs of this brand are priced from 1.1-1.5 billion VND.

Currently priced at 1.1 billion VND is the full set of Honma New Beres B07 5-star golf clubs. According to the advertisement, this set of clubs possesses the most perfect standards from the Honma brand. This is also one of the 10 most expensive golf clubs in the world today. This line of clubs is plated with 24k gold by the company, harmoniously combined with white, gray, and black color blocks.

golf advertising.jpg — Golf Club Set Price. Screenshot

The price of the 2020 Honma Beres 5-star Fullset golf club set is up to 1.5 billion VND. Designed in Japanese style, this set includes 14 clubs and 1 Honma club bag, with the main color being black and cherry blossom motifs.

The Honma Beres line of clubs was first introduced to the market in 2005. To this day, they are still considered by experts to be the company's highest-end golf club line.

Honma golf clubs are currently the most expensive on the market and are only available to a very select group of customers. A full set of Beres clubs retails for more than $60,000.

Not only the name makes these clubs expensive, Honma uses expensive materials such as carbon fiber, gold and even platinum. The products are made by the hands of the most skilled craftsmen in the world. They are Takumi craftsmen. They use the best materials to create a complete golf club.

honma beres b07 2020 5 stars 1.jpeg — Honma Beres B07 2020 5-star golf club. Photo: Honma

It is one of the few companies that manufactures its own shafts and assembles the entire club, from conception to testing and reality. 100 craftsmen handle each club in a 156-step production process. All clubs also undergo a final human visual inspection before leaving the factory.

One of the main philosophies that Honma adheres to is to build performance and technology around aesthetics. They believe that customers should first like what they are looking at. The owners of these clubs are often “elite” golfers who have played for many years.

For the most part, the company only produces on order. To own a set of Honma clubs, golfers have to wait in line for quite a long time.