Binh Thuan is attracting international tourists.

After the peak summer tourist season for domestic visitors, the period from the end of October to March of the following year is considered the "golden season" for Binh Thuan tourism to welcome and serve international tourists. Given the current situation, Binh Thuan is expected to see a recovery in the international tourist market in the last months of this year and the beginning of next year, thanks to its many famous natural landscapes, favorable climate conditions, and gradually improving external transportation infrastructure.

An attractive destination for tourists.

In the development of tourism, the Provincial Party Congresses have consistently identified tourism as a key economic sector, striving to become a modern service and industrial province. Based on the Vietnam Tourism Development Strategy to 2030, Binh Thuan aims to focus on investing in and completing the physical and technical infrastructure of tourism by 2025, meeting the criteria of a National Tourist Area, and attracting large-scale strategic investors to develop Mui Ne Tourist Area into an attractive destination, playing an important role in the tourism system of the South Central Coast region and the whole country. In addition, the province also aims to quickly recover and promote tourism development, building Binh Thuan into a tourism center connecting with the region and internationally, a high-class resort and entertainment center with a synchronized and modern infrastructure system. It will have diverse, unique, high-quality tourism products, a strong brand, and global appeal. With high competitiveness and effective linkages with leading international airlines, cruise lines, and tourism corporations, Binh Thuan province aims to make tourism a key economic sector, a driving force for rapid and sustainable socio-economic development, and a contributor to national defense and security. Based on these development goals and orientations, Binh Thuan province has focused on promoting tourism development, concentrating on several key areas such as: investing in infrastructure and technical facilities to boost socio-economic development in general and tourism in particular; developing tourism products; digital transformation and the application of information technology; promotion and international cooperation; training and retraining of tourism human resources; and managing the tourism business environment. With a determination to implement solutions to promote socio-economic development, the province has also made thorough preparations, creating a foundation for development in line with its orientation. Accordingly, infrastructure in the province has been formed, initially meeting development requirements, most notably the investment in and operation of strategic transportation projects and tourism infrastructure. Along with technical infrastructure and tourism products, the province has also invested in and diversified tourism types in a synchronized, modern, and attractive manner to create breakthroughs with a distinct Binh Thuan character. In particular, with the goal of developing year-round tourism and overcoming seasonal limitations, the province has also developed new tourism products. Accordingly, summer tourism products target domestic tourists, while autumn and winter focus on international visitors. Consequently, Binh Thuan's tourism space has expanded with enhanced regional linkages, connecting key tourism centers of the province, ensuring sustainability, and focusing on unique and outstanding products.

Invest in additional facilities to accommodate guests.

According to the 2023 plan, Binh Thuan aims to attract approximately 6,720,000 tourists, including 220,000 international visitors, with tourism revenue reaching 16,500 billion VND. In the first 11 months of 2023, Binh Thuan is estimated to have welcomed 7.9 million tourists (a 54.41% increase compared to the same period last year), of which nearly 237,700 were international visitors (a 3.22-fold increase compared to the same period last year), generating approximately 20,544.7 billion VND in revenue. In November alone, an estimated 23,500 international visitors were expected, mainly from South Korea, China, Germany, and the United States. To better serve the peak year-end international tourist season, many accommodation establishments have invested in additional facilities and personnel, and introduced new products in terms of cuisine and tours to increase the length of stay and spending of tourists. According to projections, the number of international tourists visiting Mui Ne continues to increase monthly, but is expected to peak from December this year to March next year. During this period, several tourism establishments are organizing programs for international tourists to celebrate Christmas and New Year, as well as offering many promotions and designing unique tourist destinations to offer visitors during their stay. Furthermore, the remaining months of 2023 will feature many events of the National Tourism Year “Binh Thuan - Green Convergence,” attracting many international tourists. Therefore, many resorts have developed Christmas and New Year 2024 programs to provide international visitors with enjoyable experiences. Some accommodation establishments indicate that the international tourist season begins in October, with peak periods in November and December each year. To cater to winter tourists this year, accommodation establishments and resorts in the province are focusing on developing their flagship products: beach resort tourism combined with experiences and learning about the lives of local communities. They anticipate a much higher number of international tourists this year compared to previous years. Currently, many accommodations have received bookings from international guests, with occupancy rates reaching approximately 50-60%. Some markets, such as Germany and Russia, are starting to return in larger numbers. Along with investing in infrastructure and facilities, and enhancing green spaces to create a fresh experience for tourists, tourism establishments are also developing various tourism and culinary products to suit different customer preferences. To encourage longer stays and increased spending, some tourist establishments offer incentives for repeat visitors or package deals, while also designing combined tours to visit scenic spots, historical and cultural relics, and explore local culture. Visitors from South Korea, China, the United States, and the Netherlands still account for a high proportion of the total international tourists to Binh Thuan. Entering the peak international tourism season in the last months of the year and the beginning of next year, along with the opportunities presented by the new visa exemption and e-visa policies effective from August 15th, Binh Thuan tourism still has ample room to welcome international tourists in the coming period.

Source: https://baobinhthuan.com.vn/binh-thuan-dang-hut-khach-du-lich-quoc-te-115339.html