Binh Thuan is attracting international tourists

After the peak summer tourist season for domestic visitors, from the end of October to March next year is considered the "golden season" of Binh Thuan tourism to welcome and serve international visitors. With the current situation, Binh Thuan destination is expected to recover the international tourist market in the last month of this year and early next year because the locality has many famous natural landscapes, favorable climate conditions, and gradually improved external transportation...

Attractive tourist destination

In tourism development at the Provincial Party Congresses, it is always determined: Developing tourism into a spearhead economic sector, striving to become a modern service and industrial province. Based on the Vietnam Tourism Development Strategy to 2030, Binh Thuan sets a goal to focus on investing in completing the system of physical and technical infrastructure for tourism by 2025, meeting the criteria of the National Tourism Area, attracting strategic investors of great stature to develop Mui Ne Tourism Area into an attractive destination, playing an important role in the tourism system of the South Central Coast tourism region and the whole country. In addition, the province also sets a goal of quickly recovering and promoting tourism development, building Binh Thuan into a tourism center connecting with the region and the world, a high-class entertainment resort center, with a synchronous and modern infrastructure system. Having diverse, unique, high-quality tourism products, strong brands and global appeal. Having high competitiveness, effectively linking with airlines, cruise lines, and leading international tourism corporations. To make Binh Thuan tourism a spearhead economic sector, a driving force for rapid and sustainable socio-economic development and contributing to ensuring national defense and security. From the development goals and orientations, in recent times, Binh Thuan province has focused on and promoted tourism development, focusing on a number of tasks such as: Investing in infrastructure development, technical facilities to promote socio-economic development in general, tourism in particular; tourism product development; digital transformation and application of information technology; promotion and international cooperation; training and retraining of tourism human resources and management of the tourism business environment. With the determination to implement solutions to promote socio-economic development, the province has also made thorough preparations, creating a foundation for development in the right direction, accordingly, the infrastructure in the province has been formed, initially meeting the development requirements, in which the most obvious is the investment in putting into operation strategic traffic works and infrastructure serving tourism. Along with technical facilities and tourism products in the province, investment and diversification of types in a synchronous, modern and attractive direction are also being made to create breakthrough developments with the unique characteristics of Binh Thuan. In particular, with the goal of developing tourism in all four seasons of the year, overcoming seasonal factors, the province has also built and developed new tourism products. Accordingly, in the summer, tourism products are aimed at domestic visitors, and in the fall and winter, they focus on international visitors. From there, Binh Thuan's tourism space has also been expanded by strengthening regional connectivity, connecting key tourism centers of the province, ensuring sustainability, associated with unique and outstanding products.

Invest in more facilities to welcome guests

According to the 2023 plan, Binh Thuan aims to attract about 6,720,000 visitors, including 220,000 international visitors with tourism revenue reaching 16,500 billion VND. In the first 11 months of 2023, Binh Thuan is estimated to welcome 7.9 million visitors (up 54.41% over the same period), of which international visitors reached nearly 237.7 thousand (up 3.22 times over the same period), revenue reached about 20,544.7 billion VND. In November alone, it is estimated to welcome 23.5 thousand international visitors, mainly from the markets of Korea, China, Germany, and the US. In order to better serve the peak international tourist season at the end of the year, many accommodation establishments have invested in additional facilities, human resources, and launched new products on cuisine, tours, etc. to increase the length of stay and spending of visitors. According to the forecast, the number of international visitors to Mui Ne is still increasing every month, but it is expected to be more crowded starting from December this year to March next year. On this occasion, some tourist establishments organize programs for international visitors to celebrate Christmas and New Year, as well as offer many incentives and design new tourist destinations to give visitors when they come to relax. In addition, in the remaining months of 2023, there are many events of the National Tourism Year "Binh Thuan - Green Convergence" that also attract many international visitors, so many resorts have built programs to welcome Christmas and welcome the New Year 2024 for international visitors to have an interesting experience. Some accommodation establishments said that the international visitor season starts in October, peaking in November and December every year. To serve winter guests this year, accommodation establishments and resorts in the province have focused on building a strong product line of beach resort tourism combined with experiences and learning about the life of local communities... The assessment of international visitors this year is much better than previous years. Currently, accommodation establishments have had many international guests booking, with room occupancy rates reaching about 50-60%. Some guest markets such as Germany, Russia... have begun to return in larger numbers. Along with focusing on investing in building infrastructure, facilities, and increasing green spaces to create a fresh feeling for visitors, tourist establishments have also launched many tourism and culinary products suitable for each guest's taste. To extend the length of stay and spending, some tourist establishments have preferential programs for repeat visitors or package combos, and design combined tours to visit famous landscapes, historical and cultural relics, and explore local cultures. The number of visitors from Korea, China, the United States, and the Netherlands still accounts for a high proportion of the total number of international visitors to Binh Thuan. Entering the peak international tourist season in the last months of the year and early next year, along with opportunities from the new visa exemption and e-visa policy that took effect from August 15, Binh Thuan tourism still has a lot of room to welcome international tourists in the coming time.

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