Saigon Beer connects people with the unique Vietnamese "dragon spirit"

Photo: Saigon Beer

Saigon Beer is not simply the “national beer” of the Vietnamese people, but has become a cultural symbol imbued with the national spirit. Each drop of golden beer, each image of the Dragon on the packaging reminds each person of the “Dragon essence” within themselves.

Symbol of the Dragon Spirit

It is no coincidence that Saigon Beer is always associated with the image of a proud Dragon. Right from the packaging, the design of Saigon Beer uses the image of a Dragon, which symbolizes the hidden strength, the desire to rise up and the indomitable spirit in Vietnamese culture. In addition, Saigon Beer also possesses a characteristic balanced flavor with a smooth aftertaste suitable for all tastes. This flavor is created by beer brewers with an understanding of Vietnamese tastes and preferences.

Not stopping there, the “Dragon quality” of Saigon Beer is also nurtured by the spirit of honoring the locality, with the customs, people and culture typical of each region. This is clearly shown through Saigon Beer’s advertising campaigns over the years. Notably, the special beer can collections celebrating Lunar New Year are always cleverly integrated by Saigon Beer with famous landscapes and local characteristics into the packaging. Therefore, every time you raise a glass of Saigon Beer, each person not only recognizes the unique flavor but also expresses their own “Dragon quality”. And that “Dragon quality” has created the beauty of the locality and Vietnam.

Spread the "Dragon spirit" through clinking glasses

Photo: Saigon Beer

For many people, the "Dragon quality" of Saigon Beer is most clearly felt when raising a glass with friends and colleagues. With its distinctive flavor, light bitterness and ease of drinking, Saigon Beer is often chosen to accompany happy, gathering moments - where everything is temporarily put aside so everyone can enjoy a common spirit. Mr. Q. Minh (28 years old, office worker in Ca Mau) shared: "Every time I gather with friends, I choose Saigon Beer. Not only because of the rich flavor, but also because of the familiar feeling when talking about work and passion together. Each bottle of beer opens up more sincere stories."

By honoring and spreading the “Dragon quality”, Saigon Beer has truly become a bridge for people to create meaningful moments together. Chi Huong (33 years old, office worker in Bao Loc) revealed: "In the past, my father used to drink Saigon Beer, he said it was because of its quality. Now it's my turn, I understand what the "quality" is that my father used to praise. Now, every time we have a family reunion, I choose Saigon Beer for the whole family. My husband, uncles and aunts all really like Saigon Beer."

Not stopping there, in order to spread the "Dragon quality" widely to the community, Saigon Beer also launched many more lucky draw activities with extremely attractive cash gifts. Welcoming the vibrant summer, Saigon Beer launched the program "Open Lager now, receive dragon gifts" bringing millions of prizes to consumers in many provinces and cities. Of which, there are up to 200 First Prizes worth 5,000,000 VND each. Mr. Tuan (29 years old, sales staff in Hue) excitedly said: "There is nothing better than drinking delicious beer and having the chance to win gifts."

Photo: Saigon Beer

Join Saigon Beer in the program "Open Lager now, receive dragon's gift" for a chance to win valuable prizes and spread the "dragon quality" to everyone!

Source: https://baocantho.com.vn/bia-saigon-ket-noi-moi-nguoi-bang-chinh-tinh-than-rong-viet-nam-doc-dao-a185506.html