The secret to lasting livestreams: Cay Rom Cosmetics and the story of keeping heat for 20 consecutive hours

The secret to lasting livestreams: Cay Rom Cosmetics and the story of keeping heat for 20 consecutive hours

Scientific operating strategy

According to Statista, the global e-commerce livestream market is expected to exceed $500 billion by 2025. In Vietnam, platforms such as Tik Tok Shop, Facebook, and Shopee Live are increasingly popular, helping sellers reach customers directly in a more authentic and interactive way.

However, maintaining livestreaming for a long time while still maintaining its appeal is a difficult problem. Many individuals and businesses face the situation of "exhaustion", lack of ideas or being unable to maintain a stable broadcasting frequency.

When asked about the secret to maintaining energy during long live broadcasts, a representative of Cay Rom Cosmetics, an online cosmetics business, shared: “The most important thing is how to organize staff and content. We do not let a single person take on the entire 20-hour livestream, but instead allocate work in rotating shifts. Thanks to that, everyone has time to rest and stay alert when on air.”

In addition, creating a detailed script for each time frame helps the content not to be boring. Cay Rom Cosmetics combines product introduction, chatting with customers and sharing beauty tips to keep viewers interested.

Behind the scenes: A day in the life of a livestream staff

With a broadcast schedule that lasts almost all day, running the team is not easy. A livestream staff member of Cay Rom Cosmetics shared about his shop's schedule: “We divide into 4-5 hour shifts. Before going on air, each host will have about 30 minutes to prepare costumes, check products, scripts and mentality. During the livestream, we not only introduce products but also have to continuously interact with customers, maintain energy to keep viewers. After each shift, the logistics team will receive orders, handle logistics to ensure the fastest possible delivery.”

In addition, to avoid the situation of "running out of ideas", Cay Rom Cosmetics regularly updates new trends, organizes internal training sessions, and even invites beauty experts to participate to diversify livestream content.

Creating Connections with Customers - The Secret to Successful Livestreaming

More than just a sales channel, Cay Rom Cosmetics’ livestream also acts as a community where customers can communicate, learn and interact directly with our team of consultants. “We always prioritize listening to customers, answering questions sincerely and personalizing their shopping experience,” said a representative of Cay Rom Cosmetics.

A customer who regularly watches the brand’s livestream also said: “I like watching Cay Rom’s livestream because not only do I get dedicated advice, but I also learn many skin care and makeup tips. There was a day when I intended to watch for 5 minutes but then I got caught up without realizing it.”

Livestreaming for long periods of time requires good physical and mental health. A representative of Cay Rom Cosmetics shared that their team always focuses on health, from diet to proper rest between shifts.

They also invest in technology, using supporting equipment such as specialized livestream lights, high-quality microphones, and smart order management software. Thanks to that, the broadcasts not only ensure image and sound quality but also help reduce the workload for the operating team.

It can be seen that the success of Cay Rom Cosmetics comes not only from diligent livestreaming but also from smart operating strategies, creative content and the ability to connect with customers. In the digital age, selling via livestream is not simply a business method, but also the art of building a brand and creating a loyal community.

When asked about upcoming plans, a representative of Cay Rom Cosmetics said: “Livestream will still be our core channel, but besides that, we want to build a stronger brand on the e-commerce platform and expand the distribution system. In addition, we are also testing AI chatbots to support automatic customer consultation.”

They also plan to cooperate with KOCs (Key Opinion Consumers) to expand their customer base, while experimenting with new content formats such as livestreams combined with talk shows with beauty experts.

The story of Cay Rom Cosmetics shows that effective livestreaming not only requires time but also strategy, understanding of customers and most importantly – a spirit of perseverance and constant enthusiasm.

Source: https://baoquocte.vn/bi-quyet-livestream-ben-bi-cay-rom-cosmetics-va-cau-chuyen-giu-nhiet-20h-lien-tiep-310447.html