“Golden launch pad” for breakthrough startups

In the modern technology era, the development of the digital economy (DECO) has created a potential environment for start-up businesses. From the ability to expand the market, attract a diverse customer base to easier access to financial resources, DECO has changed the way young businesses develop and compete.

Digital economy is an important factor helping the products of Spico Company Limited (Ham Rong ward, Thanh Hoa city) develop.

In the past, promoting product images to consumers across the country required a lot of money and time. However, with the development of the internet and online shopping platforms, businesses in general and startups in particular can reach customers anywhere with just one "click".

Right from the early days of establishing the Spico chili brand, Mr. Le Minh Cuong, Director of Spico Company Limited (Ham Rong Ward, Thanh Hoa City) has always been "firm" in the thought that it is necessary to integrate KTS into the production and business of the enterprise. He believes that, in addition to investing in product quality, it is also necessary to learn how to sell so that his brand can get closer to consumers. In the 4.0 era like today, it is not possible to only introduce products in traditional ways, but enterprises need to quickly approach digital platforms. This is not only a way to integrate with the whole world, but also the "key" to open up many great opportunities for their own enterprises. Mr. Cuong said: “KTS has played an extremely important role in my entrepreneurial journey. From customers, revenue to brand reputation... all thanks to KTS. Currently, we have completed our own website to introduce and sell products. In addition, Spico chili products are available on major e-commerce platforms such as Shopee, Lazada, Tiktok, Tiki, OneOne... and social networking sites as well as at some supermarkets and food stores in Thanh Hoa, Hanoi, Ho Chi Minh City. On average, each month, the company sells from 4,000 to 6,000 products, with revenue reaching 150-200 million VND/month.

Similarly, thanks to meticulousness in production and sensitivity in accessing digital platforms, the products of Quang Anh Oriental Medicine Company Limited in Quang Khe Commune (Quang Xuong) have gained a certain position in the market. Up to now, the company has expanded its market share through many different digital platforms such as lazada, tiktok shop, shopee... Thanks to that, revenue from online platforms accounts for more than 35% of the total revenue of the company. Company Director, Ms. Nguyen Thi Lan Anh shared: “As a company that produces products from oriental medicine, I used to think that I should only focus on improving product quality and there was no need to advertise on digital platforms. However, since my products achieved 3-star OCOP in 2020, the brand has become more widely known. Consumer demand is increasing, so building a separate website and setting up a Facebook fanpage is a long-term solution to help customers access our products more easily; at the same time, the company also has a large number of customers across the country. KTS is considered a "launching pad" to help the company develop more dramatically in both customer base and revenue."

In addition, KTS also helps businesses significantly reduce start-up costs. Cloud computing services, SaaS software and online marketing tools have helped businesses manage work more effectively, thereby saving both time and human resources. In addition, businesses can use digital technologies such as AI to analyze data, improve customer service, optimize business operations... Director of TND Service and Trading Company Limited, Mr. Le Ngoc Tung said: "When we first started our business, we did not have much capital. Thanks to online tools such as Canva, Shopify... we were able to build a professional management system and create effective advertising campaigns without spending much money. This really helped our business survive and develop in the early stages".

Lessons from successful startups show that, in addition to improving product quality, businesses need to be agile, take full advantage of technology benefits, and have a clear strategy and the ability to adapt to today's ever-changing business environment. Digitalization is not just a trend but an indispensable part of the development of the startup market. Businesses need to seize opportunities, overcome challenges, and constantly innovate to create sustainable values ​​and develop strongly in the future.

Article and photos: Chi Pham

Source: https://baothanhhoa.vn/be-phong-vang-cho-khoi-nghiep-dot-pha-226833.htm