ANTD.VN - On November 9, Sun World - the entertainment brand of Sun Group Corporation officially signed a Strategic Cooperation Agreement with Be Group Joint Stock Company - the owner and developer of the multi-service consumer platform Be, to promote domestic tourism, while "digitalizing" business activities, promoting tourism, bringing greater value to customers.
According to the strategic cooperation agreement between Be Group and Sun World, the two sides will focus on cooperation in three main categories to promote the strengths and advantages of the two brands.
Sun World and Be Group will implement the BeWorld communication project to promote two leading tourism and transportation brands in Vietnam to tourists in at least 5 localities nationwide with Sun World presence in 2024.
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| Strategic cooperation signing ceremony between Be Group and Sun World |
Within the framework of the project, the two partners will jointly promote domestic tourism to a customer base of up to 25 million people on both sides, helping tourists find information and access famous tourist attractions in the localities.
In terms of technology, Be Group will integrate and build new digital services, starting with the electronic ticket sales service for entertainment and sightseeing at Sun World on the Be multi-service platform, with diverse payment methods. At the same time, Be Group will also develop and integrate digital experiences for tourists visiting Sun World facilities in the future.
These digital technology solutions are expected to help simplify the Sun World ticket booking process, create favorable conditions, help customers easily plan their trips, and bring unique and impressive travel experiences from online to offline.
Also according to the Cooperation Agreement, Be Group will become a transportation partner at amusement parks in the Sun World system nationwide. Through this cooperation, visitors only need to download the Be application to be able to buy amusement tickets and book transportation to and from Sun World tourist areas at reasonable costs, safe transportation and easy to look up and share with groups of friends and family.
Sharing about this Cooperation Agreement, Ms. Nguyen Huong Giang - General Director of Sun World expressed: “Not only investing in a system of high-class products and services, Sun World also focuses on investing in enhancing the emotions and experiences of customers at every touch point. Cooperating with Be Group - a Vietnamese transportation brand is one of the steps to improve the quality and services of domestic tourism, while bringing unique and new values and experiences to customers. We hope that both sides will join forces to support each other in developing, enhancing the brand, and at the same time contributing to promoting the digital transformation process of Vietnam tourism”.
Ms. Vu Hoang Yen, General Director of Be Group shared: “The number of searches for Vietnam tourism on Google's market trend tracking tool grew strongly in the first and second quarters of 2023, and ranked 7th in the world. With this growth momentum as well as the concerted efforts of many units, the Vietnamese tourism industry has achieved many tourism goals this year.
One of the priority strategic directions of Be Group is to cooperate and share strengths in technology platforms, as well as operations with partners, to bring superior values to customers. Therefore, the opportunity to sign a cooperation agreement with Sun World is an honor for us so that both sides can work together to do business, operate and continue to develop new products, to bring interesting and useful experiences to customers of both sides".
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| Sun World Ba Den Mountain (Tay Ninh) |
Sun World is an international-class entertainment brand invested by Sun Group in leading tourist destinations in Vietnam, with 6 amusement parks and tourist areas, including: Sun World Ba Na Hills, Asia Park (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai), Sun World Halong (Ha Long, Quang Ninh), Sun World Hon Thom beach entertainment complex (Phu Quoc), Sun World Ba Den Mountain tourist area (Tay Ninh).
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| Golden Bridge, Sun World Ba Na Hills (Da Nang) |
Over the years, Sun World has made Vietnam's tourism famous with many prestigious international awards. Most recently, the World Travel Awards 2023 in Asia and Oceania honored Aquatopia Water Park - Sun World Hon Thom (Phu Quoc) as Asia's Leading Water Park; Sun World Ba Na Hills (Da Nang) was honored as Asia's Leading Theme Park 2023.
Previously, Sun World Fansipan Legend was also honored 4 times by the World Travel Awards 2022 in Asia and Oceania with the double award of "World's Leading Cultural Tourist Destination" and "World's Leading Natural Scenic Tourist Destination"; Sun World Ba Na Hills was also honored with 3 awards of "World's Leading Cable Car System", "World's Leading Iconic Tourist Attraction" and "World's Leading Iconic Tourist Bridge" for the Golden Bridge...
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| Be Group is the most developed Vietnamese technology company in the field of technology transportation services. |
Meanwhile, Be Group is the most developed Vietnamese technology company in the technology transportation service sector, holding 35% market share in the technology ride-hailing sector alone, currently having many advantages in terms of customer scale, technology platform and large partner network: Be has a customer base of 10 million users with regular and continuous transaction behavior every day and every week.
Be is an experienced platform providing more than 15 services, including transportation services such as cars, motorbikes, taxis, buses, airline tickets, etc., at the top scale in Vietnam. Be's partner network currently has more than 50,000 businesses nationwide, spanning industries and scales from food, retail, technology, telecommunications to the largest payment gateways and banks in Vietnam.
In the context of digital technology playing an increasingly important role in tourism development globally, the cooperation between Sun World and Be Group promises to bring many attractive experiences and preferential costs to customers of both sides, contributing to enhancing the strength and position of the two brands. This is also considered a step to promote the digital transformation journey of Vietnam's tourism industry, contributing to improving customer experience, while raising the level of digital technology of Vietnam's tourism to be on par with other countries in the region.
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