Music tourism is a combination of enjoying music entertainment events with sightseeing and relaxation. In recent years, the demand for enjoying music combined with tourism in the world has increased. Many event organizers and travel agencies in Quang Ninh have also coordinated with each other to organize music tours, initially bringing certain success.
Quang Ninh possesses many beautiful natural landscapes and a rich, diverse culture, which can combine music with many other elements to create unique music tourism products. In addition, the friendliness and hospitality of the people of Quang Ninh, the vibrant pace of life in urban areas are also favorable conditions for music tourism activities. Currently, this trend is beginning to be enthusiastically received by the public, contributing to opening up a fairly large flow of visitors to Quang Ninh.
According to Associate Professor, Dr. Nguyen Thi My Liem, Member of the Executive Committee of the Vietnam Musicians Association, Member of the Executive Committee of the Ho Chi Minh City Music Association, former Deputy Director of the Ho Chi Minh City Conservatory of Music, lecturer at the Faculty of Arts, Saigon University, music tourism is a cultural product. And as a cultural product, it must always be new and creative. "Therefore, I think Quang Ninh will be able to do it. Why? Because Quang Ninh has a lot of potential, of which tourism is one of the potentials of the cultural industry, a type that is prioritized for development and has brought many economic benefits" - Ms. Liem analyzed.
The trend of music tourism is currently being researched and promoted by Quang Ninh. Some tourism programs combining small-scale performances have been quite successful, such as: Music Night on the Pine, music performances on cruise ships visiting Ha Long Bay, regularly inviting famous singers and artists, including foreign singers. Quang Ninh not only organizes international music events, but also organizes performances by famous Quang Ninh singers such as: Quang Tho, Ho Quynh Huong, Den Vau... attracting a large audience to watch, and at the same time experience tourism services at the destination.
However, we cannot develop massively just for the number of tourists. The authorities need to research and introduce policies to encourage investment for businesses and individuals in developing music tourism as well as activities related to organizing music events. According to Associate Professor, Dr. Nguyen Thi My Liem, in Ha Long, we have to think about what kind of music has the identity of Ha Long. Music will have a more effective impact on tourism activities, but we must bring music with the identity of Quang Ninh into tourism products. That is Quang Ninh folk music, bringing the stories of famous singers and artists of Quang Ninh. It can also be brought from other places, we mix it with light music, youth music to make it more cheerful.
Along with that, large-scale, high-quality music festivals should be regularly organized in a fixed period of time to form the habit of music tourism. Associate Professor, Dr. Nguyen Thi My Liem believes that we should support the organization of the Quang Ninh music festival to create opportunities for people to meet, exchange, and from there discover more problems. If we are the performers, we watch others perform, we will realize what they do better than us, what is more special to promote. Music festivals always bring about effects and effects afterwards, not just immediately. Gradually, people will come to travel even in winter, knowing more about Quang Ninh. And in the long run, the effects of music festivals will spread more widely.
"Quang Ninh has something that surprises me: it has given birth to many children with beautiful singing voices. They have existed in the past and they still exist today. So, should we raise the issue of gathering famous voices at a music festival that makes a mark on Quang Ninh, creating encouragement for the people of Quang Ninh themselves?" - Ms. Liem assessed.
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