Surprise: Vietnam is the only Asian country in the conscious tourism group

Summer tourism is at its peak, recording many crowded and bustling destinations - Photo: QUANG DINH This is the result of the research on the APAC Travel Confidence Index 2023, a study of 8,800 tourists from 11 countries and territories in the Asia-Pacific region in April and May that Booking.com has just announced. This research report focuses on the travel behavior of tourists in Asia-Pacific markets (Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, South Korea, Taiwan, Thailand, Vietnam) after major changes in the current economy and the impacts from that on travel decisions. Are Vietnamese tourists most interested in sustainable tourism in Asia- Pacific (APAC)? "Vietnam is the only market in the APAC region to be included in the "Mindful Voyagers" group - approaching travel with caution, a sense of responsibility for the environment and a desire to support the local community. In other words, Vietnamese tourists are the group that shows the highest interest in sustainable tourism in the region," Booking.com's announcement wrote. This information is quite surprising, because Vietnamese tourists have long been complained about bad habits such as littering and overexploitation of tourism resources including natural and cultural resources. Perhaps it is this context that makes Vietnamese people start to pay more attention to sustainable and responsible tourism, especially in the context where environmental protection issues are emerging globally. Economic difficulties, 83% of Vietnamese still want to plan to travel in the next 12 months Good news for the Vietnamese tourism industry in the current gloomy economic situation, while 40% of Vietnamese tourists said that financial concerns are their biggest concern, 83% still love and want to plan to travel in the next 12 months, 45% have booked a domestic trip, and 26% have booked their next international trip. For nearly half (45%) of tourists, leisure travel is still a very important part of daily life. The rate of 40% of Vietnamese tourists concerned about financial issues is still low compared to many other countries, such as Thailand leading with 57% and New Zealand 55%. To balance financial constraints and travel needs, 44% of travelers said they would choose to travel during off-peak months, 43% would take advantage of loyalty programs to offset additional costs, and 28% would choose less expensive means or forms of transportation during their trip. In terms of destination choices, the study found that the majority of Vietnamese travelers tend to choose to visit beaches and islands (61%), followed by big cities (60%); and choose physical activities and sports (45%)./.

40% of Vietnamese tourists are still afraid of contracting COVID-19 In addition to financial concerns, the survey results show surprising information, currently 40% are still afraid of contracting COVID-19 or other diseases while traveling (this rate for Singaporean tourists is 42%, Thailand 36%). In addition, administrative processes and procedures during international travel, including quarantine regulations at destinations or host countries, are still the main concern of 30% of Vietnamese tourists, of which 25% said that the cost, complicated and expensive procedures for visa registration also make them think when deciding to travel internationally. Special travel groups in the Asia-Pacific region In addition to the "Conscious Travelers" group this year, which only includes Vietnam, the APAC Tourism Index 2023 also includes the following groups: Responsible Explorers: Travelers from Hong Kong, India, China, and Taiwan. They actively seek sustainable, environmentally friendly travel experiences. They explore but minimize their impact on the environment, prefer eco-tourism, stay in sustainable establishments, and support local people. Travelers who value comfort: Travelers from Singapore and Australia. They value comfort and ease. They want to have a luxury trip, enjoy it to the fullest extent possible, want personalized services, and a high level of amenities. At the same time, they still pay attention to sustainable development. Travelers who like to travel close to home: New Zealand, South Korea, Japan, and Thailand travelers who want to travel close to home. They prioritize comfort, efficiency, and making the most of their time and resources through thoughtful, well-curated travel experiences.

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