Lao Cai has many agricultural, forestry and fishery products due to the diversity of terrain, soil and climate. The implementation of intellectual property registration for agricultural products and goods is very necessary, helping to increase the value of products and goods.
In 2020, Muong Khuong pineapple was recognized by the Intellectual Property Office (Ministry of Science and Technology) with the product trademark "Muong Khuong Pineapple". Since being protected, the pineapple area has nearly doubled, from 755 hectares to 1,480 hectares and the average yield has increased from 25 tons/ha to 27 tons/ha.
According to the assessment of the People's Committee of Muong Khuong district, the protected product trademark "Muong Khuong Pineapple" has contributed to increasing product value, promoting market expansion, and creating stable output. In 2020, Asia Food Joint Stock Company built a factory to produce and purchase Muong Khuong pineapples to process into pineapple juice and pineapple jelly, contributing to improving commercialization and increasing income for people.
In Muong Khuong district, there are also cardamom products that have been granted a certified trademark. Muong Khuong tangerines, yellow soybeans, black pigs, Na Lang leaf wine, and Cao Son Oolong tea have been recognized as collective trademarks. Common trademarks include Seng Cu rice, corn wine, chili sauce, and stone mountain wine...
Some protected product brands are promoting their value, creating brands, increasing sales prices and having stable output in the market, bringing practical economic value to the locality of billions of dong each year.
For Muong Khuong tangerines, the output is about 122.25 tons/year, the selling price after having the brand increased by 5,000 - 10,000 VND/kg; Oolong tea products - dried tea buds increased by 20,000 - 30,000 VND/kg. Since building the brand, Cao Son soybeans, tangerines and Oolong tea have created jobs for more than 2,832 regular workers and 500 seasonal workers.
Like Muong Khuong, other localities in the province are increasingly interested in intellectual property work. The whole province currently has more than 100 protected trademarks for agricultural and rural products. The province is supporting the building of trademarks and developing geographical indications for 16 new products such as safe vegetables in Bao Thang district; black pigs and cold-water fish in Van Ban district; green rice and black banh chung in Bac Ha district; red-fleshed dragon fruit, Hong Cam royal banana, seedless persimmon in Bao Yen district; developing geographical indications of Tham Duong in Van Ban district.
Recently, the Department of Science and Technology has advised the Provincial People's Committee to issue Decision No. 1246 dated May 24, 2023 on the Intellectual Property Development Program until 2030 in Lao Cai province. This is the basis for implementing support for building and developing agricultural product brands bearing the province's geographical name.
Implementing Decision No. 1246, many solutions have been implemented, including solutions to promote the value of protecting and developing product brands. The Department of Science and Technology has organized many training courses on intellectual property, guiding hundreds of organizations and individuals on the procedures for registering, establishing and protecting brands; organizing dozens of conferences to announce product brands. The province's product brands are used by organizations and individuals in production and business. Brands are printed on packaging, stamps, labels on products, printed on promotional media to promote to consumers and become well-known products, with great competitiveness in the market inside and outside the province, bringing economic value due to the difference.
For example, in 2023, the "Bac Ha Plum" brand will help plum products increase in price by an average of VND 2,000/kg, increasing VND 6 billion/year; the collective brand "Su su Sa Pa" will help chayote products increase in price by VND 2,000/kg, increasing VND 14.6 billion/year or the brand "Nghia Do duck" will help increase the price by VND 5,000 - 6,000/duck... Protected products such as ginseng root (Bat Xat district) have been purchased by large factories and companies such as Dong Giao Food Export Joint Stock Company (Ninh Binh province) and processed into soft drinks; Cao Son O Long tea (Muong Khuong district) has been used by Muong Hoa One Member Co., Ltd. (Sa Pa) to purchase tea from people, process, label and export products to the Taiwanese market.
Despite many achievements, the branding and protection of agricultural products in the area still show limitations. Mr. Nguyen Manh Hong, Deputy Director of the Department of Science and Technology, added: Some products are protected but the products are developed in a fragmented manner, with small quantities, so they have not really become key goods. Many products have not been well managed in terms of quality, have not been produced according to food safety standards and technical procedures, and do not have processing and preservation technology, so they do not meet market requirements, affecting the reputation of the brand.
To continue building a highly competitive agricultural product brand in the market, Deputy Director of the Department of Science and Technology Nguyen Manh Hong said that relevant departments, branches and People's Committees of districts, cities and towns need to coordinate and continue to pay attention to the work of advising on planning production areas for branded products; put the task of developing agricultural product brands into the program and resolution on socio-economic development goals, especially in the coming period (2025 - 2030) to develop production to ensure quality and long-term stability. At the same time, localities need to pay attention to attracting investment in processing and product preservation technology, and mobilizing the establishment of linkages of units to consume branded products for people.
Source
Comment (0)