Agribank Insurance is determined to transform digitally, aiming to digitize insurance services

Accelerate digital transformation, providing maximum convenience to users

Grasping the digital technology trend in social life, diversifying insurance product distribution channels and increasing convenience and experience for customers, since 2022, Agribank Insurance has deployed the service of providing compulsory civil liability insurance (TNDS) for motorbike and motorbike owners right on the Agribank plus application. Customers only need a smartphone with the Agribank plus application installed and registered to easily experience the utility of purchasing compulsory TNDS insurance for motorbikes and motorbikes online in a very simple way with just a few simple steps. The superiority of this utility is that customers can participate in insurance anywhere, anytime without having to come in person, without having to present the Vehicle Registration Certificate and without having to pay in cash. In addition, customers also do not have to worry about keeping or losing the Insurance Certificate saved on the phone.

Next, as part of the digital transformation journey, Agribank Insurance's online sales website launched in April 2023 continues to be a solution to change the customer approach, bringing customers new experiences. In particular, implementing sales on online platforms helps Agribank Insurance not only realize the solution in the digital transformation program, but also take another step forward in its efforts to improve the quality of products and services and bring better experiences to customers. Designed with the following criteria: simple insurance purchase operations, transparent benefit information, and secure security policies, making insurance purchases simple and quick.

On the online insurance website of Agribank Insurance, 3 popular insurance products are being sold and meet the needs of the majority of customers. These are the products: "Compulsory civil liability of motorbike owners", "Compulsory civil liability of car owners" and "Comprehensive private home insurance". Agribank Insurance will continue to bring products such as Account Security, Cardholder Security... to customers through the website's "Shopping Cart" and connect with e-commerce sites as well as other online applications, so that customers can easily access and experience ABIC products. With pre-packaged insurance products, each insurance package is transparent about benefits as well as premiums, meeting the needs and desires of all customer groups to buy insurance. Insurance premium payments are absolutely secure by the VNPay electronic payment gateway.

In April 2024, Agribank Insurance cooperated with Insurtech SaveMoney to distribute Compulsory Civil Liability Insurance for Car Owners on the ZaloPay platform. Customers can buy insurance online quickly and conveniently through this e-wallet. In October 2024, Agribank Insurance signed a strategic cooperation agreement with VNPAY to integrate digital insurance products into VNPAY's digital ecosystem. Customers can buy suitable insurance packages right on the banking application and e-wallet, providing a seamless and convenient experience.

Along with the implementation of insurance sales through digital channels, from 2023, Agribank Insurance will also build a product package to protect customers from fraud risks through online transactions. The product was launched in the context of increasingly sophisticated technology crimes, customers can lose money in their accounts due to fraud tricks such as bank impersonation, phishing, malware while Agribank's customers are mainly farmers, so this product helps minimize financial losses if they unfortunately encounter risks. Currently, account security is sold directly on Agribank's Agribank plus app.

Towards digitizing all insurance services

Pursuant to Resolution 57-NQ/TW of the Politburo and the Resolution of the Party Committee of Agribank, the Party Committee of Agribank Insurance, the Board of Directors of Agribank Insurance, on March 13, 2025, the Steering Committee for Digital Transformation at Agribank Insurance was officially established with Mr. Nguyen Tien Hai - Party Committee Secretary, Chairman of the Board of Directors as Head. The Steering Committee is responsible for setting out the Strategy and roadmap for investment and development of Information Technology for the period 2025-2030, with a vision to 2035, meeting the requirements of innovation, digital transformation and development of science and technology in the new situation.

On March 20, 2025, the Steering Committee for Innovation, Science and Technology Development and Digital Transformation at Agribank Insurance held its first meeting. Speaking at the opening of the meeting, comrade Nguyen Tien Hai emphasized: "Innovation is not just a slogan but must become a guiding principle in all activities. Heads of units must directly lead, direct, set an example in implementation and encourage the spirit of daring to think, daring to do, daring to take responsibility."

In the coming time, Agribank Insurance will focus on promoting innovation, encouraging creative thinking, promoting initiatives and improvements to promote all activities. The company also focuses on developing science and technology, increasing investment in technology and data infrastructure, dedicating sufficient resources to ensure the development of information technology according to the principles of modernity, synchronization, safety and efficiency. At the same time, the entire company will accelerate digital transformation activities, comprehensively digitize operating processes, especially internal processes in the direction of streamlining the apparatus, optimizing operations, diversifying training forms and developing human resources in accordance with the requirements of the digital age.

Realizing that digital transformation plays a particularly important role in the insurance sector in general and agricultural insurance in particular. Agribank Insurance, with its specific focus on serving farmers and small-scale production and business households, requires a simple, fast and accessible process.

The application of digital technology will help automate the application process, loss assessment, compensation, shorten the time for processing documents, improve transparency and operational efficiency. In particular, Big Data and Artificial Intelligence (AI) technology will support risk analysis, optimize products, and help provide insurance packages suitable to the needs of each region and each customer group. As a result, agricultural insurance can reach more widely, improving the financial protection capacity for farmers against natural disasters, epidemics and production risks.

To achieve these goals, leaders of units need to raise awareness and political determination, strengthen leadership, direct direction and set an example in implementation, launch a movement of innovative thinking, dare to think, dare to do, dare to take responsibility. The company will also have a mechanism to encourage innovative thinking in management, operation and business. The meeting also pointed out bottlenecks that need to be removed such as the compensation appraisal system, technology, bidding, in order to create a premise for stronger development in the coming time.

With advice from leading technology partners, Agribank Insurance aims to build an information technology development strategy until 2030, with a vision to 2035. The focus is on comprehensive digital transformation of business processes, digitizing 100% of internal processes, creating a solid foundation for sustainable development. The company also prioritizes investment in upgrading information technology systems, building centralized databases, and applying big data analysis to optimize products and services. Recognizing the role of people in digital transformation, the company will streamline its apparatus, build a team of high-quality human resources, implement specialized training programs on information technology, digital project management, and attract talent in the fields of technology and innovation.

Agribank Insurance aims to expand cooperation with technology enterprises, participate in digital ecosystems, and utilize advanced platforms to enhance competitiveness. The combination of modern technology and creative thinking will be the key to help Agribank Insurance continue to affirm its pioneering position in the insurance industry in Vietnam. With strategic steps and determination from the leadership team, Agribank Insurance is gradually realizing the goal of becoming a pioneering insurance enterprise in digital transformation, ready to meet the development requirements in the new era.

In the digital age, insurance is no longer limited to traditional transactions but is shifting strongly to digital platforms. Digital insurance is not simply the digitization of processes but also a comprehensive change in the perception of both businesses and customers. Today's customers want to buy insurance quickly, transparently, easily look up information and receive compensation conveniently. Thanks to digital platforms such as banking applications, e-wallets, websites and AI chatbots, they can access insurance anytime, anywhere without having to meet a consultant in person. This requires insurance companies to think flexibly, apply technology to simplify procedures and improve user experience.

Source: https://thoibaonganhang.vn/bao-hiem-agribank-quyet-tam-chuyen-doi-so-huong-den-so-hoa-dich-vu-bao-hiem-161979.html