Cong Thuong Newspaper opens mailbox to receive feedback on product advertising by influencers

According to the National Competition Commission, in recent times, businesses have cooperated with artists, celebrities, especially with influential individuals on online platforms to advertise and introduce products and goods, which has become a popular method to reach consumers. This method not only brings positive communication effects but also contributes to promoting consumption activities in the digital economy.

In addition to positive results, in reality, there have been many cases of violations of the provisions of the Law on Consumer Protection 2023 and its implementing documents, negatively affecting consumer rights as well as reducing the transparency and health of the business environment.

The Industry and Trade Newspaper will collect opinions, survey and receive feedback from consumers about specific cases of influencers participating in promoting goods and products with false information and exaggerating their uses. Illustrative photo

Decree No. 55/2024/ND-CP of the Government detailing a number of articles of the Law on Consumer Rights Protection stipulates that an influencer is an expert, a prestigious person, a person who receives social attention in a specific field, industry, or profession, sponsored by a business organization or individual in any form to use the image, advice, or recommendations of this person to promote trade or encourage consumers to buy or use products, goods, or services.

Using influencers to promote products is an inevitable trend in the economy, contributing to promoting consumption and spreading information effectively. However, the rapid development of this form also poses an urgent requirement for transparency and honesty in providing information to consumers.

To contribute to promoting a healthy and transparent media and business environment on e-commerce platforms, Cong Thuong Newspaper conducts surveys and receives feedback from consumers nationwide about specific cases of influential people (who can be doctors, KOLs, Tiktokers) participating in promoting goods and products with false information, exaggerating their uses, showing signs of violating the Law on Consumer Protection, the Law on Advertising and related regulations on competition.

Readers can reflect through the following forms:

- Fill in information HERE

- Contact Hotline of Industry and Trade Newspaper: 0866.59.4498

- Send a direct message to the Facebook page of Cong Thuong Newspaper

- Send feedback directly to Industry and Trade Newspaper at the address: 10th - 11th Floor, Ministry of Industry and Trade Building, No. 655 Pham Van Dong, Bac Tu Liem, Hanoi.

According to Decree No. 55/2024/ND-CP of the Government detailing a number of articles of the Law on Consumer Rights Protection, an influencer is an expert, a prestigious person, a person who receives social attention in a specific field, industry, or profession, sponsored by a business organization or individual in any form to use the image, advice, or recommendations of this person to promote trade or encourage consumers to buy or use products, goods, or services, falling into one of the following cases:

a) A person with qualifications, expertise and experience in a specific field or profession, recognized by a competent authority or organization;

b) Outstanding people with many achievements, contributions, and prestige in society, specific fields and professions, recognized by competent agencies and organizations;

c) People who are noticed by society, have a significant number of followers on the media or have accounts that are eligible to participate in advertising and business programs on digital platforms.

PV Group

Source: https://congthuong.vn/bao-cong-thuong-mo-hop-thu-tiep-nhan-phan-anh-ve-quang-cao-san-pham-cua-nguoi-co-suc-anh-huong-384007.html