In just over a year, the 14th National Party Congress will take place. Major orientations in the vision for national development have been and are being shaped in documents prepared for the Congress. In particular, the articles and speeches of General Secretary To Lam - the highest leader of the Party, have clearly pointed out the basic ideas on the path forward. The destination is for the country to enter a new era, the era of the Vietnamese people's rise. The aspiration for a strong nation, a civilized society, a prosperous and happy people, with a vision towards the 100th anniversary of the Party's founding and the 100th anniversary of the country's founding is gradually emerging. The General Secretary has pointed out that to achieve that goal, we must strive to overcome bottlenecks, streamline the apparatus, in a practical, effective and efficient manner; We must step up the fight against waste in addition to fighting corruption and negativity, creating truly strong and synchronous changes... The press, with its mission of being a vanguard on the ideological front, must also rise up in the era of the nation's rise. The baggage of revolutionary journalism is its long history, its attachment to the people, and its devotion to the country. In the field of journalism, the individual talent of journalists plays a very important role (Illustration: CV) The Party and the State always attach importance to the role of the press, pay attention to directing and promoting the press to do its job well. However, standing on the practical land of Vietnam, the press must be creative, enterprising, and strongly innovate to meet the public's trust. No one can replace the journalist's self-effort when facing the daily flow of information. Who to write for, what to write, and what to write for are the questions that urge every journalist when life is moving very quickly, the public's need for information is increasing, and the competition for information is increasingly fierce. The power of the press is to tell the truth. Identifying the true nature of the problem is the talent of the journalist. Expressing that truth in the most convincing and timely way is the task that the press must carry out. Journalism always needs journalists with steadfast courage, clear political responsibility, and wholeheartedly for the benefit of the country and the people. But the individual talent of the journalist plays a very important role. Journalists with vision, unique identity, and charm, who win the public's trust, are always a great asset to the agency. They must work hard, suffer, grasp the problem, think deeply, worry about each message, and be careful with every detail. Journalist Huu Tho once pointed out that journalism is 1% talent, and 99% personal effort, but without that 1%, it is impossible to become a professional. Respecting talent and journalistic qualities, and promoting training, journalism has never been easy, but it has never ceased to be attractive. The problem of journalism economics is a big challenge. Social media platforms have taken away more than 50% of traditional journalism's revenue. Print newspaper circulation has decreased sharply, and the amount of advertising on radio, television, and even online newspapers is no longer the same as before. The lack of revenue makes investment and development much more difficult, while the requirement for technological innovation is urgent. More than ever, the press must rise up, renew itself, and keep up with the flow of life and the times. We cannot let time lag, and we cannot expect the public to wait for late news or monotonous articles like reports. We must have unique products, fast and timely information that reaches the hearts of the public. Journalists are happy because they are always cared for by the Party and the State, encouraged and recognized by the public. President Ho Chi Minh wrote thousands of articles, and was directly the editor of the French-language Nguoi Cung Kho newspaper and Thanh Nien newspaper published in Guangxi (China) to propagate the revolution. In the midst of the many busy days of the Party and country leader, he still maintained the column "Speak and Listen" in Nhan Dan newspaper. When the leader of the nation directly held a pen to write articles, and dialogued with readers in the Party newspaper, the flow of life seemed to have become more closely connected between the Party and the people, working together for the common cause. General Secretary Nguyen Van Linh, with his column "Things to do immediately", defined a leadership style of "Speaking and doing" as he explained the famous pen name NVL in the early days of renovation. How many concerns, worries, how many obstacles need to be resolved, how many barriers need to be removed. The leader of our Party expressed them in short articles on the front page of Nhan Dan newspaper. That message was resonated by the press with the articles "Responding to things to do immediately". The strong, decisive changes of the renovation process have an irreplaceable role for the press in the renovation period. The press in the era of national growth must live in the breath of the nation, attached to every thought and concern of the people. Vietnamese culture is a great resource, a priceless asset that must be preserved. Innovative and modern technology, but Vietnamese qualities and Vietnamese identity must be imbued in every article, every page of the newspaper, every daily and hourly published press product. The press in the new era must have a new vision. The world is changing unpredictably. The guiding principle is to do whatever is beneficial to the country, and avoid whatever is harmful to the country. Carefully consider the pros and cons, sharpen your thinking and promote more appropriate channels of communication. The press will only be vital when it can convince the public. Resolutely fight against bad and toxic information, stop hostile arguments, and encourage the spirit of innovation. The press in the new era must be the mainstream, building more trust and vitality to rise up. Innovation is not easy. Not only is it difficult for press agencies to be heavily staffed and heavily administrative, but it is also difficult to manage the flow of information. Even the transition and the will to rise up within the organization will be difficult. Choose the right person to take the lead in the right job, at the right level. Remove mechanisms for the press to develop, clear the ordering mechanism, reasonable unit prices, and clear norms for effective implementation. In particular, it is necessary to have the attention and facilitation of the directing and management agencies in providing and orienting information so that the press can promote its leading and pioneering role on the ideological front as the Party has set out. The press in the new era must integrate strongly. In today's flat world, the power of the media often lies not in having a lot of money but in ideas and creativity. With a firm grasp of technology, reasonable and solid investment, training and employing talented people, the press will be able to rise up with the rise of the nation. Moreover, the press must be a pioneer, go ahead, and take the initiative in the battle as the core values of revolutionary journalism have always shown. Great changes are taking place on a global scale. The country is facing a historic opportunity to break through and rise up. Fight corruption, waste, negativity, and innovate the political system in a practical, streamlined, effective and efficient direction. Removing three bottlenecks, creating three breakthroughs in institutions, infrastructure and human resources... The tasks are urgent and difficult, but if we want to develop, we cannot help but do it. The vision and messages of General Secretary To Lam are inspiring strong development to all levels, all sectors, every party member, voter and people nationwide. The press needs to take the lead, be creative, orient public opinion, do a good job of ideological work, and create a favorable environment for the country to grow. Each press agency and each journalist must also strive, make greater efforts, strive more, and improve their professional qualities and abilities to better contribute to the revolutionary cause of the nation. Only by doing that can the press be worthy of the tradition of revolutionary journalism, maintain its core values and truly be a vanguard on the path of national development in the new era that is opening up before our eyes!
Author: Mr. Do Chi Nghia is an Associate Professor, Doctor of Journalism; he has worked for many years at the Academy of Journalism and Communication (Ho Chi Minh National Academy of Politics). Besides his teaching career, Associate Professor, Doctor Do Chi Nghia also held the position of Editor-in-Chief of Business Times and Editor-in-Chief of People's Representative Newspaper. Currently, Associate Professor, Doctor Do Chi Nghia is a National Assembly delegate and a standing member of the Committee on Culture and Education.
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