Inspirational journalism creates new era for startups

(CLO) The relationship between the press and businesses has long been recognized as inseparable for sustainable development. The press always promotes pioneering activities with businesses, spreading diverse economic values, entrepreneurial spirit and business development orientation.

Widespread press, thriving business

Over the past few weeks, we have seen the news about gold prices being hot in the newspapers. Going back more than 10 years, there was a period when the news about gold prices was equally hot; and the policy of managing the gold market was truly a headache for management agencies and macro policy makers.

Discussing this issue in more detail, Associate Professor Dr. Dinh Trong Thinh - Senior Lecturer of the Academy of Finance said that in 2009 - 2010, the gold market fluctuated in an unprecedentedly complex and chaotic manner, due to the relaxed management regulations at that time allowing parties to participate in the free market.

Although many measures were continuously applied that year, the problem was only solved in the short term. Gold fever returned because the habit of holding and speculating on gold was deeply ingrained in the people's psychology.

With the support of the press, the picture of Vietnamese startups has taken on many impressive colors in recent years. (Illustration photo)

"At that time, Decree 24 was issued and faced mixed reactions from society. The press was a channel to provide information, convey the Party's guidelines and the State's legal policies to businesses and people in society. The press also became a forum for businesses to express their views, opinions and recommendations to agencies responsible for the Party and the State, from which Decree 24 really brought into play the positive effect of bringing the gold market into a framework", Associate Professor, Dr. Dinh Trong Thinh emphasized.

Another example mentioned by Associate Professor Dr. Dinh Trong Thinh is that recently, the program "Vietnamese people use Vietnamese goods" has gained a firm foothold in the hearts of consumers, thanks to the great contribution of press agencies in propaganda and dissemination. "The press helps businesses have an overview of the market, thereby orienting the production of goods suitable to the needs. Press agencies promote the brand of businesses, help businesses develop further, and promote production" , Associate Professor Dr. Dinh Trong Thinh commented.

Emphasizing the important role of the press, Mr. Dinh Viet Hoa - Chairman of the National Startup Association said that the Association was established with the purpose of promoting the entrepreneurial spirit and developing the Vietnamese business founding community. "Through organizing many programs over the years, we have realized the important role of the press in promoting business development is very important," said Mr. Dinh Viet Hoa.

According to Mr. Hoa, in 2016, when the Government issued Decision 2016 as the year of the start-up nation, it created a new wave, a new era, the number of established enterprises increased to a record. The average in previous years was about 50-70 thousand newly registered enterprises/year. By 2016, this number increased to 110 thousand enterprises.

In recent years, despite the huge impact of the Covid-19 pandemic and many other negative impacts, the number of newly established businesses has still increased sharply. In the first 9 months of 2024 alone, there were 122,000 newly established businesses - twice as many as in 2014. "To achieve such strong development, there is a great support contribution from the press and media channels, creating a widespread entrepreneurial spirit from the central to local levels, arousing the desire to start a business among young people," said Mr. Dinh Viet Hoa.

Improve the quality of economic and business information in the press

Mr. Dinh Viet Hoa acknowledged that the press plays a very important role in improving business performance capacity. The press helps business leaders to improve their level. The press also contributes significantly to the process of business management, development orientation, product selection, business operations, etc.

However, Mr. Hoa said that in the context of the rise of e-commerce platforms, Vietnam's retail market is gradually disappearing. In fact, currently, large supermarkets in Vietnam are in the hands of foreigners, and the owners of e-commerce platforms are not Vietnamese. Vietnamese businesses are facing many difficulties in distributing goods.

The relationship between the press and businesses has long been recognized as inseparable for sustainable development.

To support businesses and improve the quality of economic and business information in the press, Mr. Le Quoc Minh - Member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association cited that in the era of data journalism, Nhan Dan Newspaper has built an OCOP Special Page combining information, data with technology and creative ideas, aiming to contribute to spreading the values ​​of quality and culture of Vietnamese OCOP products.

Thereby, further promoting policy communication activities, going into depth, better responding to the new requirements of the OCOP Program. Nhan Dan Newspaper continuously coordinates with the Departments of Agriculture and Rural Development across the country, to date has updated nearly 12 thousand OCOP products to build an important database.

Last week, Nhan Dan Newspaper also coordinated with the Ministry of Industry and Trade to launch the National Brand page - with comprehensive and transparent information about each enterprise and product, which will be a very reputable search channel at home and abroad, contributing to promoting, developing and protecting Vietnamese brands.

"Nhan Dan Newspaper is also developing a plan with VCCI to launch a website about Vietnamese Enterprises. If all enterprises contribute to the database, it will become a gold mine of data ," Chairman Le Quoc Minh emphasized.

Mr. Le Quoc Minh said that Reuters news agency - one of the largest and most trusted news agencies in the world with a content department of only 5-7 people, but their data entry department has up to 100-200 people - shows that data journalism is an inevitable trend.

"We expect that press agencies will research new ways of reporting to further promote the relationship between the press and businesses towards the biggest goal of making maximum contribution to the overall socio-economic development of the country," the Chairman of the Vietnam Journalists Association shared.

Regarding the business side in cooperating with the press for mutual development, Mr. Phan Xuan Thuy - Deputy Head of the Central Propaganda Department said that businesses should not avoid the press, need to proactively provide information to the press, be ready to cooperate with the press even when incidents occur; in necessary cases, there should be a plan to develop an information outline and send it to the press agencies. "Positive information is the information provided most accurately and promptly", Mr. Phan Xuan Thuy commented.

Mr. Phan Xuan Thuy also paid special attention to improving the quality and effectiveness of information and communication about businesses and entrepreneurs; encouraging the spirit of entrepreneurship and business in society, promoting the building of press agency culture and corporate culture, actively contributing to the socio-economic development of the country.

Hoang Anh

Source: https://www.congluan.vn/bao-chi-truyen-cam-hung-tao-ra-ky-nguyen-moi-cho-doanh-nghiep-khoi-nghiep-post318377.html