According to The Verge , Apple has acquired Mira, an augmented reality wearable startup, for an undisclosed sum. Mira was founded in 2016 by entrepreneur Ben Taft and is based in Los Angeles, USA.
This startup specializes in producing AR headsets for major clients, including Universal Studios for attractions at Nintendo World theme parks. Investment funds such as Blue Bear Capital, Happiness Ventures, and Sequoia have invested $17 million in the company, placing high hopes on its software and live displays to create AR applications, games, and experiences.
The acquisition of startup Mira attracted attention following Apple's introduction of Vision Pro.
Mira initially introduced its hardware as a light introduction to the world of AR, emphasizing consumer applications. But the company later shifted its focus to industrial deployment when it realized this was a more lucrative market.
The Verge reports that Mira has secured several military contracts, including agreements with the U.S. Air Force and Navy. It remains unclear whether those contracts belong to Apple.
News of this acquisition emerged after Apple's Vision Pro headset launch at WWDC 2023. Apple's new space computer has been rumored for quite some time and marks the company's first official foray into the AR field. It remains unclear what role Mira will play in the company's AR roadmap, but it's noteworthy that Jony Ive, Apple's legendary designer, previously advised Mira.
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