Apple has 'very detailed' plans for CEO Tim Cook's successor

VietNamNetVietNamNet22/11/2023


Apple, the world’s most valuable company, has no plans to shake up its senior team. Big Tech has been rocked in recent days by the decision by OpenAI’s board of directors to fire Sam Altman , overshadowing even its biggest investors like Microsoft.

CEO Tim Cook says Apple won’t be going through such a change. He has no plans to step down in the next few years. But like any big company, there are always contingencies to consider, which is why Cook’s succession plan has more than one option.

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Apple CEO Tim Cook guested on singer Dua Lipa's podcast. (Photo: iphonefirmware)

Speaking to singer Dua Lipa on her podcast “At Your Service” last weekend, Cook said he couldn’t imagine life without Apple.

“I don't know how long I'll be here. I love working here. I can't imagine my life without it and I'll be here for a while.”

He did not prevent Apple from planning for his successor . “We are a company that believes in succession planning, so we have very detailed plans. Because something unpredictable can always happen, I could very well be gone tomorrow…”.

Cook, who has been with Apple for 25 years, admits he never expected to be CEO. But those who could take his place know their potential. In fact, there is more than one. He declined to comment on candidates for Apple CEO, but said it was more likely to be an insider than an outsider.

“My job is to groom someone for succession, and I really want that person to come from Apple,” he explained. “So my role is to make sure there are a few people for the board to choose from.”

Tim Cook has been CEO of Apple for 12 years, but the Apple brand is still closely associated with the late Steve Jobs. Cook doesn't envy that.

In August 2011, when he became the leader of Apple, the company's stock price was just under $13, but now it has increased more than 14 times, trading around $191.45. This year alone, the value has increased by 53%.

Cook doesn't want glory, saying it's an honor to lead Apple and his job is to give back to everyone.

“Steve was the original. I think only Steve could have created Apple and we owe him a debt of gratitude. I have no doubt that if he were alive today, the company would continue to be great and he would still be CEO.”

(According to Fortune)

Google must share 36% of Safari search revenue with Apple . The antitrust lawsuit between the US Department of Justice and Google also took place at the same time as the secrets about Google's search agreements with Apple gradually became clear.


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