Vision Pro glasses were first announced by Apple at WWDC 2023 and will officially be available in the US market from February 2, 2024, with the lowest price starting from 3,499 USD. This is also the first new product category of "Apple" since the launch of Apple Watch in 2015.
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| Apple Vision Pro glasses will be available for sale from February 2. |
“We believe the success of Vision Pro in 2024 will be limited and have longer-term potential,” Morgan Stanley analyst Erik Woodring wrote in a note to investors in December 2023.
Meanwhile, UBS analyst David Vogt estimated that Apple will generate about $1.4 billion in revenue from Vision Pro in 2024, assuming it ships about 400,000 devices. By comparison, the iPhone contributed about $43.81 billion to Apple in the third quarter of 2023.
The lowest-priced Vision Pro mixed reality headset comes with 256GB of storage and an M2 chip. There are also 512GB versions for $3,699 and 1TB for $3,899. The headset offers a “spatial computing” experience, serving as a virtual reality screen for people to watch movies or “pin” several different apps to view while still observing the real world.
Apple’s pre-order website requires customers to use an iPhone or iPad with Face ID to find the right size. In addition to the one-time payment option, the company also offers a 12-month installment plan.
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