Not only did the film "Dao, Pho and Piano" paralyze the website of the National Cinema Center (NCC), it also caused a "sold out" phenomenon at many cinema complexes across the country.

Most recently, the appeal of this film has also caused the number of app downloads of cinema systems to increase dramatically. This is a positive effect that the film brings to the 3 Vietnamese film distribution units: National Cinema Center, Beta Cinema and Cinestar.

According to statistics from Apple's AppStore, all three ticket booking apps of the National Cinema Center, Beta Cinema and Cinestar are in the top 5 most downloaded apps in the Entertainment category.

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The appeal of "Dao, Pho and Piano" helped the ticket booking app of the National Cinema Center, Beta Cinemas and Cinestar become one of the most downloaded entertainment apps. Photo: Trong Dat

Specifically, the Beta app of the Beta Cinema theater chain is currently ranked 1st in the Entertainment category on the AppStore. In 3rd place is the National Cinema (NCC) app. Meanwhile, the publisher Cinestar is ranked 8th.

Even the National Cinema (NCC) app climbed to the number 1 position for most downloaded entertainment app yesterday (February 21).

Notably, in this ranking, the social networking application TikTok is currently only in 2nd place. The applications of 2 foreign film distributors, CGV Cinemas and Lotte Cinema, are currently only in 4th and 5th place.

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The scene of Hanoi in winter 1946 is recreated in the film.

Previously, to serve domestic audiences, two private film distributors, Beta Cinemas and Cinestar, both said they would release "Peach, Pho and Piano" for non-profit purposes. All revenue from screening the film will be returned to the State.

Thanks to those proactive and goodwill actions, after more than 10 days of screening in Hanoi, today (February 22) is also the first day the movie "Dao, Pho and Piano" is officially premiered in Ho Chi Minh City at two theaters Cinestar and Beta Cinemas.

On a broader scale, the Beta Cinemas app is currently ranked number one in the top most downloaded free apps on the AppStore. Meanwhile, the National Cinema app is currently ranked number 10 in the top most downloaded free apps.

According to data from the independent statistics unit Box Office Vietnam, as of February 21, the films Dao, Pho and Piano have recorded a total revenue of 1 billion VND.

"Peach, Pho and Piano" is a film written and directed by Meritorious Artist Phi Tien Son. The film is set in the context of the heroic 60-day and night battle of the army and people of the Capital at the end of 1946, opening the nation's resistance war against the French.

The story of the main characters in the film reflects the elegance and grace of Hanoians, while also conveying a message of patriotism, thereby creating many emotions for viewers. That is also the reason why the film "Dao, Pho and Piano" has become a phenomenon on social media platforms.

Beware of scams when buying tickets for the movie "Dao, Pho and Piano" online. According to the National Cinema Center, there are cases of audiences being scammed when buying tickets for the movie "Dao, Pho and Piano" from groups on social networks.