Pham Hai Hoang was born in 1997 in a suburb of Hanoi. Because he was born into a poor family, Hai Hoang had to earn a living and do many jobs while studying at university. It was also thanks to difficult circumstances that forged in the young man the courage and determination to overcome difficulties and rise up in life.
Pham Hai Hoang used to do many jobs, tried his hand at online business of all kinds of products from fashion, cosmetics, etc. At that time, Hai Hoang did not ignore any product that could make money. However, because he did not have much experience and did not have family support, the young man's business at that time also encountered many difficulties in capital turnover.
After many failures, Hoang has learned from his experience and determined to pursue his passion for the fashion business. Starting out as someone who loves a different fashion style that expresses his personality, Hoang received a lot of support from his friends because of his creativity and unconventional outfit combinations.
After only a short time, Pham Hai Hoang established the local brand De' Base, which is loved by everyone, breaking the stereotype that Vietnamese fashion is "boring".
Not choosing the same path as other fashion brands, Pham Hai Hoang positions De' Base as a local brand store with a unique, individual style, not duplicated and especially creating value for users. Hoang said: " Hoang himself is just a fashion enthusiast, and does not have much experience in designing and operating a professional fashion shop.
However, with a strong passion as well as a desire to express oneself and create the best value for customers in terms of both quality and quantity. De' Base always wants users to have a more open mind about local brand products, because each design here has the ability to convey a different emotion and message that the brand wants to send to everyone .
The designs in the De' Base brand collection are all inspired by Hoang's ideas and stories from the team's daily life. Hoang always believes that a brand that wants to develop in the long term must create practical values for users. Therefore, all stages from design, tailoring, modeling... at De' Base are carried out by the team in the most meticulous and perfect way before being delivered to customers.
“ A value that the creative team of De' Base as well as Hoang always keep in mind during the brand development process is the close connection between art and fashion. Hoang always wants to bring contemporary art values with high personalization and artwork prints created by young artists are the factors that make the difference for De' Base ”, Pham Hai Hoang shared more.
When starting a fashion brand, the most important thing for Hoang is the founder's mindset. Persistence is the prerequisite to pursue a long-term fashion business.
The determination of the team in the process of operating a brand in this saturated business era is also extremely important, because on that journey it will certainly never be smooth and sometimes there will be challenges that the leader must find a way to overcome, thereby accumulating experience to move towards the common goal.
Pham Hai Hoang confided: “ Each person working in the brand is never allowed to rest. When we solve a difficult problem, each person must continue to find more problems to solve, from there we can develop and help the brand go further.
When working with young people, the core value that De' Base brings to you is empowerment and trust so that Hoang's associates know what their destination is when accompanying the brand, from there everyone will join hands to build De' Base to grow not only domestically but also spread to the international market .
Contact information:
Address: No. 83 Luong Van Tuy, Ninh Binh
Phone: 0815611888
Email: [email protected]
Bao Anh
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