Amee releases album after 2 years of absence, is the rescue story a trick?

Amee's appearance in the new MV - Photo: NVCC

At 0:00 on August 3, Amee returned to the music scene with the mini album MONGMEE featuring rapper MCK.

This comeback, besides the careful investment, catchy melody and sweet voice, what caught the audience's attention was the "Amee rescue" that exploded in the media before.

“Rescue Amee” or media stunt?

A week before the mini album was released, many social media posts called for the "rescue" of singer Amee, because her management company had left her out of the spotlight for too long. Videos on the TikTok platform about this content have received hundreds of thousands of views.

The "rescue Amee" trend is causing a stir on social networks - Photo: NVCC

Even Vietnamese artists close to Amee such as Van Mai Huong, Trung Quan... also simultaneously posted questions.

Amee's disappearance in the midst of a bustling music market also raises many questions about the management company.

For more than 2 years, she has not released any new products, except for advertising projects.

However, just a few days later, she released a poster introducing the mini album. Besides the comments of joy at Amee's return, many viewers also doubted the authenticity of this "rescue" campaign.

Audience comments: "The team that created the topic released a new song, this is a bit revealing"; "So Amee hasn't released any music for years just to do marketing"; "Running another campaign"; "Since she's about to come back, she's doing it right away, turns out she's been led by the nose by the company all this time"...

Despite many questions on the sidelines, Amee's return has created a wave of public opinion and rekindled her reputation in the Vietnamese music industry.

First collaboration with rapper MCK

If in her debut album dreAMEE , the female singer brought the image of a sweet, bright princess, then MỘNGMEE is the thoughts of a girl in adulthood at night.

The mini album has 5 songs: Mong Yu , Midnight Call , Beautiful Nightmare , Dreamland and 2,000 Questions Why .

In particular, the title song Mong Yu marks the first collaboration between Amee and rapper MCK.

Amee plays a dream god - Photo: NVCC

The MV is inspired by the story of the god Morpheus, who has the ability to transform into anyone in his dreams. Amee plays a dream god who owns a special pillow shop.

One day, a customer walked into the shop hoping to see his cat again.

She fell in love with the boy and decided to enter his dream, instead of just putting a picture of a cat, she added a picture of herself on the back of the wish card...

The MV sends a meaningful message about love that don't be forever immersed in beautiful dreams, confidently pursue love so that it can come true.

Although attracting attention when trying to renew the musical image, the song Midnight Call is more loved by the audience than the theme song Mong Yu .

Overall, the mini album MỘNGMEE does not have many breakthroughs, but this is still an entertaining product in the volatile music market, especially for those who are long-time fans of Amee.

Source: https://tuoitre.vn/amee-ra-album-sau-2-nam-vang-bong-chuyen-giai-cuu-la-chieu-tro-20240803113915411.htm