DNVN - Within the framework of the 2024 Cross-Border E-commerce Conference with the theme "Accelerate. Reach. Breakthrough to success" recently held, Amazon Global Selling Vietnam honored the efforts of Vietnamese sales partners on Amazon.
Over the past 5 years, thousands of Vietnamese businesses have started doing business globally through Amazon. The number of products sold on Amazon by Vietnamese sales partners has increased by more than 300%. The number of Vietnamese businesses achieving sales of 1 million USD/year on Amazon has increased 10 times in 5 years.
In recognition of these results, Amazon Global Selling Vietnam has honored Vietnamese sales partners with outstanding growth rates, innovative spirit and strong adaptability on the global business journey. The honored sellers include: The Polaris - Seller of the Year 2024: Thyoi; The Rocket - Seller of Outstanding Growth 2024: Greenvibe; The Rising Star - Outstanding New Seller 2024: Carve Vietnam Tech; The Innovator - Innovative Seller 2024: HT Trading Group; The Companion - Service Provider 2024: Vinalink.
Vietnamese sales partners on Amazon are honored.
Ms. Quynh Giang, representative of Thyoi shared: “Thyoi is honored to receive the Seller of the Year 2024 award from Amazon Global Selling Vietnam. Amazon is an ideal launching pad for all brands, including those newly converting from manufacturing to retail e-commerce like Thyoi, to develop and reach out to the international market. This is just the beginning; we will continue to strive to bring more Made-in-Vietnam products to the world and expand Vietnam's footprint in the field of global trade.”
The businesses honored at this year’s event represent many Vietnamese sales partners who are constantly developing and improving their business strategies and products to meet the needs of the international market. With support from Amazon, they are gradually seizing the opportunity to expand globally, while affirming the quality of Made in Vietnam products in the international market.
Just 7 months after launching on Amazon in early 2024, Thyoi has achieved certain success, with its cajuput wood floor mats being one of the brand's best-selling items on Amazon.
Meanwhile, Sunhouse has set a new goal: to enter the cross-border game, aiming to become a global brand. Sunhouse has taken advantage of the opportunity from Amazon to launch 8 key products in the home appliances category. Through Amazon's advanced tools such as Product Opportunity Explorer and Brand Analytics, Sunhouse has gradually read the preferences of consumers, thereby allowing the company to re-evaluate its sales strategy and refine its product portfolio.
Combined with the strength of the leading domestic home appliance manufacturing ecosystem and optimal warehouse solutions, Sunhouse not only improved its cost structure but also exceeded growth expectations. By the end of September 2024, total revenue increased by 30% compared to the same period in 2023, with typical months growing by 50-100%.
Similarly, Trung Nguyen Legend, a famous Vietnamese coffee brand, changed its global strategy through data from Amazon’s Seller Central. Having relied solely on internal market analysis, Trung Nguyen Legend then turned to leveraging Amazon’s database, allowing the business to explore the preferences of American consumers.
Notably, data shows that consumers prefer popular flavors like hazelnut and mocha. The company has since focused its resources on these products, while expanding its coffee portfolio to include other products like roasted and ground coffee and, in the future, coffee capsules. After four years on Amazon, Trung Nguyen has firmly established its position globally, while also establishing a position for its “Made-in-Vietnam” coffee specialties in the international market.
At the 2024 Cross-Border E-commerce Conference, Amazon Global Selling Vietnam announced its strategic focus for 2025 with the orientation of "Accelerate. Reach out. Breakthrough to success." Thereby, promoting export growth through e-commerce, consolidating the position of Vietnamese products and brands in the international arena.
Trang Linh
Source: https://doanhnghiepvn.vn/kinh-te/amazon-vinh-danh-doi-tac-ban-hang-made-in-vietnam/20241024035059826
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