Amazon joins the AI ​​race.

According to Reuters, Amazon's cloud computing division has just launched technology to help other companies develop their own chatbots and AI-powered image creation services.

Microsoft and Alphabet are integrating AI chatbots into their products, but they are also eyeing another huge market – cloud-based technology businesses.

As the world's largest cloud computing provider, Amazon has approached the AI ​​technology race in a different way. AWS will offer a service called Bedrock that allows businesses to customize what it calls a platform model – the core AI technology that enables tasks such as responding to queries with text or creating images from prompts – using customer data to create a unique application. This approach is similar to OpenAI, which provides a service allowing customers to create custom chatbots based on the models behind ChatGPT.

Amazon has not yet announced the fees for using Bedrock.

According to NBC, the Bedrock service will allow customers to work with the Amazon Titan model, which can help users create text for blog posts, emails, or other documents, while also offering other models from AI21 Labs, Anthropic, and Stability AI startups, which assist in searching and personalization, and converting text to images.

Bedrock's service allows customers to test these technologies without having to manage the data center servers that power them. Amazon claims the infrastructure supporting Bedrock will utilize a combination of Amazon's proprietary AI chips (AWS Trainium and AWS Inferentia) and Nvidia GPUs.

Bratin Saha, Vice President of AWS, emphasized that the company is very concerned about accuracy and ensuring that their Titan samples produce high-quality feedback.

Customers can customize Titan models using their own data. However, that data will never be used to train the Titan models, ensuring that other customers, including competitors, will not benefit from that data.

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