Music to promote tourism

MV "Tu Than" by Sao Mai 2022 runner-up Thu An.

Inspire travel

With the development of social networking platforms, music videos made by artists in recent times are creating positive effects in inspiring Vietnamese tourism in a unique and impressive way. Recently, Sao Mai 2022 runner-up Thu An introduced the folk music product "Tu Than" with a new style. In the MV, in addition to the folk music material, the highlight is that it was performed on the stage of the live performance "Tinh Hoa Bac Bo" (Quoc Oai district, Hanoi). The MV also introduces the unique lotus silk weaving art of Hanoi with the scene of the female lead weaving lotus silk. This form of lotus silk weaving originated from the traditional weaving village in Phung Xa commune, My Duc district, researched by artisan Phan Thi Thuan. Currently, artisan Phan Thi Thuan's silk weaving facility is also a tourist destination attracting domestic and foreign tourists.

Singer Thu An shared that through the stage setting of the live performance “Quintessence of the North”, she hopes to contribute to spreading the appeal of Hanoi’s unique nighttime tourist destination. Along with that, filming many scenes introducing Hanoi’s cultural quintessence will spread the elegant beauty and unique culture of Hanoians, attracting young people to pay more attention to its own values.

It can be said that the background of famous landmarks and destinations in Vietnam is a source of inspiration for many young artists to introduce their music products to the public. We can mention singer Quach Beem with the MV "Ha Giang oi" made in the land of the Fatherland's border, Ha Giang. The MV was elaborately filmed at famous landscapes and landmarks of Ha Giang such as Ma Pi Leng pass, Nho Que river, Lung Cu flagpole, Dong Van stone plateau... Or Den Vau is also one of the artists who actively exploits the beauty of many regions in his "million view" MVs: Dien Bien in "Nau com cho em", Da Lat in "Di ve nha", Hoi An, Quang Nam in "Mang tien ve cho me"... And most recently, Cat Tien National Park in Dong Nai in the MV "Nhac cua rung". Singer Tan Nhan also recently released the song "Tieng khen mua ban blooming", bringing the brilliant beauty of the typical ban flower season, making viewers excited and ecstatic with many other beautiful scenes of the Northwest region.

Not only with the participation of domestic singers, recently, the beauty of Vietnam's mountains and rivers has also been chosen by many international artists as the backdrop for their music products. Initiated in 2023, recently the world's leading saxophone artist Kenny G collaborated with IB Group Vietnam to launch the MV "Going Home" - a special music product promoting Vietnam tourism. In the MV, the audience can enjoy the skillful saxophone in Kenny G's familiar music, admire the cultural and historical landmarks of Hanoi and the country such as: Long Bien Bridge at dawn; Hoan Kiem Lake at the end of the year, Thang Long Imperial Citadel; Temple of Literature - Quoc Tu Giam...

Avoid the beaten path

Introducing and spreading beautiful images of the homeland and country through music projects is also a way for young artists to easily find a common voice and sympathy from listeners. Music is one of the powerful communication tools that easily penetrates the human subconscious. In fact, promoting tourism through music products has created impressive and profound effects.

There, to have a quality MV that attracts audiences, Vietnamese singers have constantly invested in both the audio and visual aspects. Even at this time, many experts believe that the visual aspect must account for 50% of the success of the MV. The trend of putting beautiful scenes of the homeland into music videos is a positive trend that needs to be supported and encouraged. These MVs show that singers do not need to go far away, right in Vietnam there are many dreamlike beautiful scenes.

Deputy Director of the Vietnam National Administration of Tourism Nguyen Le Phuc said that when young artists promote their homeland in their works, they convey their love for the country and bring a genuine, rustic, and close perspective on the nature and people of Vietnam. This has great power of transmission, because viewers will easily sympathize with stories told from a personal perspective compared to elaborate advertising images and macro messages.

However, to bring a positive message requires careful preparation from the performers. In fact, many music products when exploiting natural materials and regional cultures of the country have encountered mixed opinions from the public due to carelessness and lack of understanding. A typical example is the incident of singer Quang Vinh and Pham Quynh Anh when filming a beautiful scene of the sea, both sat on and touched the coral reef, this action was condemned by the audience for destroying nature. In addition, music products set in the country's famous landscapes, if not careful, can easily have overlapping ideas, causing boredom.

Great Unity Newspaper

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