After a booming year of music TV shows, Vpop 2025 is expected to continue to exploit this aspect, along with new music trends that are strongly emerging.
2024 is a very exciting year for Vietnamese music. The number of music products is large, with the participation of both new, young names and veteran names, who have established a position, even those who have not been active for a long time, all helping to make the Vpop picture more vibrant.
In 2025, Vietnamese music is predicted to continue to increase in both quality and quantity, and artists will continue to exploit aspects and trends that have been blooming recently.
Game shows continue to dominate
After a long period of losing popularity, along with the obstacles of the epidemic, music game shows no longer have as great an influence as before. Vietnam Idol good The Voice are still making waves. There are still a few TV shows that are gaining attention like Vietnamese Rap good The Masked Singer, The Beautiful Sister Who Makes the Waves , but only this year, through 2 shows Brother Overcame Thousands of Thorns and Say “Hi” brother , the new game show really rose to become a new “force” and gained control of the music market.
Aired at almost the same time and created a series of attractive competitions in both music and media, Brother Overcame Thousands of Thorns and Brother Say “Hi” has almost changed the face of Vpop.
If Brother Says “Hi” Dominate digital music and media, shaping music trends in 2024 with a series of outstanding hits such as Catch me if you can, Ngo ngo, First love too drunk , then Brother overcame thousands of obstacles stands out when bringing new aspects of many veteran artists and exploiting folk materials in performances, achieving high professional efficiency as in the shows. Drum Rice, Mother Loves Child, Nostalgic Night Song .
Both programs have contributed to promoting idol culture, which is not as strong in Vpop as compared to the Kpop, Jpop or even Thailand entertainment industries. If in the past, the number of fan clubs of artists with a large number of members, professional activities, and regular activities could be counted on the fingers, now there have appeared a series of "newly emerging" FCs that are very willing to spend, with campaigns raising up to hundreds of millions to support idols such as FCs of Bui Cong Nam, Quang Hung Master D or Duong Domic.
In particular, both shows created a huge wave of concert attendance, with Brother Say “Hi” is 4 shows, and Brother overcame thousands of obstacles are 2 shows, all of which have good ticket sales. This not only helps the music market, making the market more vibrant, encouraging audiences to spend more on domestic art, but also contributes to raising the standards for the show organizers themselves, helping music events in Vietnam become more professional and unique.
With great potential, the game show segment at Vietnamese music 2025 will certainly continue to be exploited. Season 2 of Brother overcame thousands of obstacles with the "female version" of Brother said "Hi" - You are so pretty "Hi" - is also being actively produced. Not to mention the programs that have been broadcast before such as Rap Viet, Chi dep dap gio rou song , or the rare vocal-oriented program like The Masked Singer, still maintains its popularity and has a stable viewership.
Album/EP continues to be the top choice
In the past 2 years, the number of albums and EPs from Vietnamese artists has grown significantly. In particular, the series of albums by Gen Z artists released in 2023 has created a big explosion, changing the face of Vpop and establishing the dominance of a new generation of artists in the market.
In 2024, this trend will continue to flourish. Besides the Gen Z names that continued the wave from 2023 such as My Anh, Orange, Nan, the Vietnamese music market also welcomed a number of new names who also released albums and EPs quite carefully right from the first product such as The Thien, m tu, Thoai Nghi, Anh Sang Aza. The rappers are still showing their undiminished appeal with a series of albums that received great attention such as 421 by Karik, Human by Big Daddy, An by Lil Wuyn, The Wxrdies by Wxrdie, Medicine by Coldzy, FLVR by Low G combined with tlinh,...
In particular, 2024 is also the year that witnesses the return of many veteran names. At the beginning of this year, listeners enjoyed 2 albums from Vietnamese music divas: Hong Nhung with the album Public radio includes 7 compositions from musician Nguyen Duy Hung; Tran Thu Ha with album Finger Rivers Includes 13 songs by musician Phan Duc Minh, with lyrics by Phan Le Ha.
In the second half of the year, Tung Duong returned with his 6th studio album titled Multiverse was built with an elaborate multiverse concept, selecting works from many different musicians. In the last days of 2024, Nguyen Thao also officially returned with the album Smile collaborated with musician Vo Thien Thanh, after a long period of hiding.
Obviously, with the strong development of streaming platforms, releasing EPs/albums will be more beneficial than releasing singles as in the past. Achievements on online music platforms are now also valued by artists, not just competing for views or top trending anymore. Moreover, with the rise of streaming, artists do not need to invest too much in image but still have the opportunity to make their songs a hit.
The most obvious is Tung Duong, when he chose to invest in MV for Phoenix Wings and Men don't need to cry , but the song Rebirth The new album is a hit, bringing Tung Duong back to the trending position on par with his juniors.
With many obvious advantages, albums and EPs will still be the trend of 2025 in Vietnamese music. This is also a positive trend for Vpop, when not only competing in quantity, artists also focus on building a harmonious musical space with a unique concept, something that a single single cannot do. It allows artists to express their artistic personality more clearly, and the audience also has more choices than just one song, one MV.
Pop and Rap/Hiphop Still Dominate the Market?
Since 2020, after Vietnamese Rap Season 1 aired, Rap/Hiphop had a very different flavor in Vpop. Not only did pure rap artists appear more, popular rap trends in the world were imported into Vietnam more, but even in the pop field, rappers also entered the field with melodic rap products (like tlinh, MCK) or collaborated with mainstream artists.
Vietnamese Rap Season 4, which aired in 2024, was at times doubtful of its success. However, towards the end, the show proved that the appeal of this genre has not diminished. The contests in the show continuously climbed to the top of the trending list, receiving a huge amount of discussion such as Surfing the waves, what have I done ,...
So, by 2025, rap/hiphop is expected to remain the leading genre in the market. Especially, with Hustlang Robber crowned champion at Rap Viet , the development of rap may turn to a new direction. Previously, melodic rap or trap was still the most popular genre thanks to its trendy arrangement and catchy melody, while lyrical tendencies were often highly appreciated in terms of expertise.
Next Vietnamese Rap Season 4, Robber has proven that mumble rap is also very attractive and can achieve quality recognition. This genre has been popular for many years in the US - UK market, but is still quite new in Vietnam. Robber's success is expected to lead this school to develop, creating a new, colorful look for Vietnamese Rap/Hiphop.
Additionally, pop will remain the dominant genre and will be able to shape the market. In 2024, hits from Brother said "Hi" has done this very well with youthful dance pop songs combined with rap, along with ballads with a lot of freshness that have dominated the top trending. It is expected that in 2025, this trend will continue because it is easy to listen to and easy to access for the general public.
However, besides that, there are still some interesting highlights that other artists bring to pop. A typical example is Mono when he combines funk and popping performance art in the song Looking for love highly appreciated by experts.
Orange and Phung Khanh Linh tried to bring rock and alternative influences into seemingly basic pop songs but with good results ( Em should love her, Uoc anh tan tan con tim ). Marzuz renewed pop with bold electronic genres such as trance, drum and bass in the album. Aza Light, although new, has already attracted attention by bringing the trendiest sounds from Kpop such as Atlanta Bass, New Jack Swing into their first EP. Synth Pop is used by many indie artists with strange and attractive variations. These directions are also suggestions for pop artists to choose new and more interesting materials for their products released in 2025.
The strong development of the Vietnamese music market in 2024 signals a year of even more positive changes in 2025. In the end, the public will still benefit the most, when they can enjoy a variety of musical materials as well as participate in an increasingly professional and sophisticated market.
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