Who will dominate Vietnamese music in 2025?

Following a year of explosive growth in music- related television programs, Vpop in 2025 is expected to continue exploring this aspect, alongside the strong influx of new musical trends.

2024 was a very vibrant year for Vietnamese music. The large number of music releases, featuring both new, young talents and established, even long-time, veteran artists, contributed to a more dynamic Vpop landscape.

In 2025, Vietnamese music is predicted to continue to increase in both quality and quantity, and artists will continue to explore aspects and trends that have been flourishing recently.

Game shows continue to dominate.

After a long period of declining popularity, coupled with the disruption caused by the pandemic, music game shows no longer have the same significant influence as they once did. Vietnam Idol good The Voice It's still making waves. There are still a few TV shows that are getting attention, such as Rap Viet good The Masked Singer, Beautiful Woman Riding the Waves , but only this year, through two programs. My older brother overcame countless obstacles. and With its predecessor, Say “Hi” , the new game show truly rose to become a new “force” and gained control of the music market.

Released at almost the same time, creating a series of fascinating rivalries in both music and media, My older brother overcame countless obstacles. and Say "Hi" to your brother It has almost completely changed the face of Vpop.

If My older brother says "Hi" Dominating the digital music and media landscape, shaping music trends in 2024 with a series of outstanding hits such as Catch me if you can, Be clueless, First love, too drunk , then My brother overcame countless obstacles. They also stand out by bringing new perspectives from many veteran artists and exploring folk elements in their performances, achieving high professional effectiveness, as seen in their performances. Drum Song, Mother Loves Her Child, Nostalgia for the Old Woman .

Game shows in 2024 have fostered many positive trends for Vietnamese music, most notably the trend of organizing concerts.

Both programs have contributed to promoting idol culture, which is not as strongly developed in Vpop compared to the Kpop, Jpop, or even Thai entertainment industries. While previously, the number of large, professionally active fan clubs for artists could be counted on one hand, now a series of "newly emerging" fan clubs have emerged that are very generous, with fundraising campaigns reaching hundreds of millions of VND to support their idols, such as the fan clubs of Bui Cong Nam, Quang Hung Master D, and Duong Domic.

In particular, both programs generated a huge wave of concert viewership, with Say "Hi" to your brother That's four nights of performances, and My brother overcame countless obstacles. With two nights of performances, both have the potential to sell well. This not only benefits the music market, making it more vibrant and encouraging audiences to spend more on domestic art, but also contributes to raising the standards for the organizers themselves, making music events in Vietnam increasingly professional and distinctive.

With its vast potential, the game show segment in Vietnamese music in 2025 will certainly continue to be explored. Season 2 of My brother overcame countless obstacles. along with the "female version" of My brother said "Hi". But The pretty girl said "Hi". - is also being prepared for production. Not to mention previously aired programs like Rap Viet, Beautiful Sister Riding the Waves , or the rare program focusing on vocals like The Masked Singer, It still maintains its popularity and has a stable viewership.

Album/EP continues to be the top choice.

In the last two years, the number of albums and EPs from Vietnamese artists has increased significantly. In particular, the series of albums released by Gen Z artists in 2023 created a huge boom, changing the face of Vpop and establishing the dominance of this new generation of artists in the market.

In 2024, this trend continued to flourish. Besides Gen Z artists who continued the wave from 2023, such as My Anh, Orange, and Nân, the Vietnamese music market also welcomed several new names who debuted and released quite polished albums and EPs right from their first products, such as The Thien, M Tu, Thoai Nghi, and Anh Sang Aza. Rappers are still showing undiminished appeal with a series of albums that have received significant attention. 421 by Karik, Artemisia annua by Big Daddy, An by Lil Wuyn, The Wxrdies by Wxrdie, Medicine by Coldzy, FLVR Low G's collaboration with Tlinh,...

Notably, 2024 also marked the return of many veteran artists. At the beginning of the year, listeners were treated to two albums from Vietnamese music divas: Hong Nhung with her album... The public radio program includes 7 compositions by musician Nguyen Duy Hung; Tran Thu Ha with the album. Finger rivers It includes 13 songs by composer Phan Đức Minh, set to poems by Phan Lê Hà.

In the latter half of the year, Tung Duong returned with his sixth studio album. Multiverse The album features an elaborate multiverse concept, incorporating works from various composers. In the final days of 2024, Nguyên Thảo officially made her comeback with the album. Smile He collaborated with musician Vo Thien Thanh, after a long period of seclusion.

Tung Duong had a spectacular breakthrough in 2024 thanks to his album Multiverse.

Clearly, with the rapid development of streaming platforms, releasing EPs/albums is far more advantageous than releasing singles as in the past. Artists now value achievements on online music platforms, rather than just competing for views or top trending spots. Furthermore, with the rise of streaming, artists don't need to invest heavily in visuals to have a chance of making their songs hits.

This is most evident in Tung Duong's decision to invest in a music video. Phoenix wings and Men don't need to cry , but the song... Rebirth His new album is a huge hit, bringing Tung Duong back to a trending position on par with younger artists.

With many clear advantages, albums and EPs will continue to be the trend in Vietnamese music in 2025. This is also a positive trend for Vpop, as artists are not only competing in quantity but also focusing on building harmonious musical spaces with unique concepts, something that a single track cannot achieve. It allows artists to express their artistic individuality more clearly, and audiences have more choices than just one song or one music video.

Do Pop and Rap/hip-hop still dominate the market?

Since 2020, after Rap Viet With the airing of season 1, Rap/Hip-hop had a very different flavor in Vpop. Not only were there more pure rap artists, and more popular rap trends from around the world entering Vietnam, but even in the pop realm, rappers were venturing into melodic rap (like those of Tlinh and MCK) or collaborating with mainstream artists.

Rap Viet Season 4, which aired in 2024, faced initial doubts about its success. However, as the show progressed, it proved that the appeal of this genre remained undiminished. The competition segments consistently climbed to the top of trending topics, generating significant discussion. Riding on the waves, what have I done ...?

Therefore, by 2025, rap/hip-hop is expected to remain the leading genre in the market. Especially with Hustlang Robbers' victory at the top of the charts. With Vietnamese rap , the development of rap may take a new direction. Previously, melodic rap or trap was the most popular genre thanks to its trendy arrangements and catchy melodies, while lyrical rap was often highly regarded from a professional standpoint.

Next Rap Viet In season 4, Robber proved that mumble rap is also very appealing and can achieve recognition for its quality. This genre has been popular in the US and UK markets for many years, but is still relatively new in Vietnam. Robber's success is expected to drive the development of this style, creating a fresh and diverse image for Vietnamese rap/hip-hop.

Hustlang Robber's victory in Rap Viet Season 4 could usher in a new direction for rap music in 2025.

In addition, pop will remain the dominant genre and is likely to shape the market. In 2024, hits from My brother said "Hi". They have done this very well with youthful dance-pop songs incorporating rap, along with fresh ballads that have dominated the trending charts. It is expected that this trend will continue in 2025 due to their easy-to-listen-to and accessible nature to a wide audience.

However, alongside that, there are still some interesting highlights that other artists bring to pop. A prime example is Mono, who combines funk and popping dance art in his songs. Searching for love Highly regarded by experts.

Orange and Phùng Khánh Linh sought to incorporate rock and alternative influences into seemingly basic pop songs, achieving good results (e.g., "You Should Love Her," "I Wish My Heart Was Broken "). Marzuz revitalized pop with bold electronic genres like trance, drum, and bass in his album. Aza Light, despite being a newcomer, has garnered attention by incorporating the trendiest sounds from K - pop, such as Atlanta Bass and New Jack Swing, into his debut EP. Synth Pop, on the other hand, is being used by many indie artists with unique and appealing variations. These approaches also offer suggestions for pop artists to choose fresh and interesting elements for their releases in 2025.

The strong growth of the Vietnamese music market in 2024 signals an even more positive change in 2025. Ultimately, the biggest beneficiaries will be the public, who can enjoy a wider variety of musical styles and participate in an increasingly professional and well-structured market.

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