The “Trust Vietnam” program is an annual event organized by VnEconomy since 2006. The program is organized to announce and honor products and services surveyed and voted by the community of consumers, readers, experts, reporters and editorial boards of publications under VnEconomy.

In the context of sustainable consumption trends becoming an important highlight in purchasing decisions, the program “Trust Vietnam 2024” aims to find and honor the most excellent products and services. This is an opportunity for Vietnamese brands to affirm their position and spread their values ​​to consumers nationwide.

With the theme “Positive Brands - Sustainable Consumption”, the Vietnam Trust 2024 program emphasizes the role of businesses: not only innovating and improving the quality of products and services, but also actively contributing to environmental protection and increasing long-term benefits for the community.

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Agribank representative, Mr. Le Hai Ha - Head of Personal Customer Department received the award. Photo: Agribank

From innovative technology applications to environmentally friendly products, the representatives in the list of “Top 10 Trusted Products and Services in Vietnam 2024” affirm their pioneering role in the green consumption trend of Vietnamese people, while spreading the message of a more sustainable and positive consumption future.

“The fact that the ecosystem and payment on the Agribank Plus application achieved the “Top 10 Trusted Products and Services in Vietnam 2024” further affirms Agribank’s brand and quality of payment services. This is also a motivation for Agribank to continue to seek solutions to improve and promote the trend of cashless payments,” said a bank representative.

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The ecosystem and payment on the Agribank Plus application bring a consistent and convenient experience to users. Photo: Agribank

In May 2024, Agribank launched the latest updated version of Agribank E-Mobile Banking called "Agribank Plus". The application is designed and built according to 4 "PLUS" criteria including: P - Prime: Excellent; L - Leading: Leading; U - United: Connected; S - Smart: Smart, Modern.

This new version not only has a breakthrough in interface and technology but also expands the utility ecosystem, bringing users a seamless and convenient experience from computers to mobile devices with a variety of payment, money transfer, shopping features...

The special feature of Agribank Plus is the uniformity of username and password. Instead of users having to remember many different usernames and passwords like before; now with only 1 username and 1 password, users can use Agribank Plus on many different platforms. The Agribank Plus username is also the phone number the user registered with the bank. Currently, Agribank Plus is serving more than 12 million customers, meeting the increasing needs of users of all ages and regions.

In the context of increasingly developing digital banking, from November 1, 2024, Agribank launched "Plus Account" - a breakthrough in personalizing and optimizing customer experience. Plus Account helps users transact quickly, safely and brings many special privileges. Agribank customers can perform all transactions, from money transfer, bill payment to online shopping, taxi booking... in just a few seconds. The multi-layered security system ensures safety. In addition, Plus Account also brings attractive benefits when 100% service fee is free, helping users save costs while still enjoying all modern banking utilities.

As a commercial bank that always strives to apply digital technology, aiming to transform the digital banking model as a core factor for sustainable development in the current trend, Agribank is moving towards covering digital banking nationwide, improving access to banking and financial services for people.

Dinh Son