“Japanese technology, Vietnamese flavor”
Acecook currently owns 11 factories and 06 branches across Vietnam, each factory has an investment cost of up to tens of millions of USD, with modern imported machinery, production lines with an automation rate of more than 90%, average productivity of about 600 noodle packs per minute/line.
The company's revenue in 2022 is about 14,000 billion VND and provides the market with more than 3 billion instant food products each year, including Hao Hao instant noodles, known as the "national dish" and loved throughout Vietnam. The company's achievements to date are thanks in large part to the efforts of the leadership team and staff, along with an effective business strategy.
From the very beginning of its establishment, Acecook realized that the company’s high-quality food safety management platform, technology and extensive experience in instant noodle production in Japan were not enough, it needed to create products with flavors suitable for the local people. To overcome this challenge of culinary culture differences, Acecook’s approach is: integration and respect.
Bringing instant noodles - one of the dishes representing modern Japanese inventions to Vietnam, Acecook did not impose its production formula and flavor, but chose to adapt to the local culture, using the characteristics of Vietnamese cuisine to conquer the taste of Vietnamese people.
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| New General Director of Acecook Vietnam Kaneda Hiroki. |
Therefore, the company has assigned the task of finding the favorite flavors of consumers to its own Vietnamese product research and development team. Acecook's strategy of "instantizing" traditional Vietnamese flavors has helped the company break through the market. At the same time, the company has invested in modern machinery, equipment, and production lines, as well as completely transferred instant noodle production technology from the parent company.
The combination of "Japanese technology, Vietnamese flavor" has helped create the famous Acecook brand such as: Hao Hao noodles with spicy and sour shrimp flavor, Hang Nga noodles with fish sauce flavor or Nhip Song noodles with Nam Vang noodles flavor... In 30 years of conquering the taste buds of Vietnamese people, Acecook has created hundreds of product flavors whose "inspiration" is taken from the culinary treasure trove not only domestically but also internationally. Hao Hao instant noodles alone have been the best-selling instant noodle product in Vietnam for many years. By the end of 2021, the company had sold 30 billion Hao Hao noodle packages, equivalent to an average consumption of more than 1.4 billion packages/year.
Not only limited to the domestic market, the company also contributes to bringing Vietnamese cuisine to the world by exporting products to the world by introducing to international consumers products with the beauty of traditional Vietnamese rice flavor both in instant and dry form for processing such as pho, vermicelli, hu tieu...
From its base in Vietnam, the company has exported to about 30 countries, including Japan. Acecook Vietnam has exported two main products to Japan: pho noodles and Hao Hao instant noodles. Notably, the company's Hao Hao instant noodles have always been a bestseller at the annual cultural exchange - Vietnam Festival.
Creating a happy workforce
Acecook Vietnam currently has more than 6,000 employees with more than 20 Japanese experts holding leadership and senior specialist positions. Although it is a Japanese enterprise, Acecook's management philosophy is oriented towards an inclusive, friendly and cohesive working culture based on the core value of 3 H's ( HAPPY) : happiness for consumers (and partners), happiness for employees (and their families), and happiness for society .
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| Acecook Vietnam's head office in Ho Chi Minh City. |
Employees are always given the opportunity to work with passion and pride to create good, safe and delicious products for consumers. They are given the best working environment through competition programs, rewards and worthy benefits. Moreover, the company always spends a large amount of money to invest in domestic and foreign training for potential employees, as well as organizing regular professional training classes, cultural exchange programs, etc.
As a result, for many consecutive years, Acecook Vietnam has received the honor of being in the Top 10 typical enterprises with happy human resources, in addition, the company is also proud to be in the Top 100 best places to work in Vietnam. Mr. Kaneda Hiroki - General Director of Acecook Vietnam shared: "To achieve big goals, solidarity is very important.
At Acecook Vietnam, employees always support the leadership's direction, are enthusiastic in their dedication and long-term commitment. I think this is a great success for a foreign enterprise, because overcoming cultural differences is quite difficult. But we have done it through learning, absorbing, filtering, combining and promoting the quintessence of the two cultures of Vietnam and Japan."
Contribute to society – where success is nurtured
Creating a happy society is part of Acecook’s core value. Therefore, the company is always proactive in creating positive changes in the instant noodle production and trading industry in Vietnam by accompanying suppliers in applying modern technology, instructing on skills to manage domestic raw materials, etc.
The differences in business and cultural perspectives between the two countries' enterprises have been skillfully reconciled, thereby leading to the improvement of the quality, food safety and value of the entire instant noodle industry. On the other hand, the company also actively sponsors and organizes CSR (Corporate Social Responsibilities) activities, environmental activities to contribute to the sustainable development of Vietnamese society and to make it better and better.
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| Acecook Vietnam's production line has an automation rate of up to 90%. |
Among them are volunteer programs, disaster relief, joining hands to repel the Covid-19 pandemic, improving the environment, scholarships to nurture the future, helping children in difficult circumstances such as increasing food rations, warm clothes for children in remote, isolated and disadvantaged areas, supporting learning tools, scholarships for poor but studious children....
After 30 years of establishment and development, Acecook Vietnam has gained a strong position in business and above all, invaluable spiritual values: the trust of consumers, the love and loyalty of employees, and sustainable contributions to society.
Celebrating 50 years of diplomatic relations between Vietnam and Japan.
2023 marks an important event: The 50th anniversary of the establishment of diplomatic relations between Vietnam and Japan. As a Japanese enterprise with many years of experience in the Vietnamese market, Acecook Vietnam has been implementing many special programs and events to spread the spirit and traditional cultural values of the Japanese people to Vietnamese consumers. These include:
Participate in activities celebrating the 50th anniversary of Vietnam - Japan organized by the Embassy such as festivals, the Opera performance Princess Anio... In particular, the company also launched Japanese-flavored Zeppin noodles in both cup and package form (non-fried noodles) to introduce Japanese cuisine to Vietnamese people.
Vietnam and Japan are a multilateral strategic partnership, Acecook Vietnam hopes that this success will continue to develop and become stronger in the future. Through this, the Company also expects many economic policies to be expanded for businesses of both sides when investing in the two countries.
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