ANTD.VN - 30 years of establishment and development in Vietnam (1993 -2023), Acecook Vietnam - a member of Acecook Group Japan, has continuously grown, becoming the leading instant noodle manufacturer in Vietnam. The success of the enterprise comes from creating a fusion between Japan and Vietnam in product strategy and corporate governance.
“Japanese technology, Vietnamese flavor”
Acecook currently owns 11 factories and 06 branches across Vietnam, each factory has an investment cost of up to tens of millions of USD, with modern imported machinery, production lines with an automation rate of more than 90%, average productivity of about 600 noodle packs per minute/line.
The company's revenue in 2022 is about 14,000 billion VND and provides the market with more than 3 billion instant food products each year, including Hao Hao instant noodles, known as the "national dish" and loved throughout Vietnam. The company's achievements to date are thanks in large part to the efforts of the leadership team and staff, along with an effective business strategy.
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Head Office Building of Acecook Vietnam Joint Stock Company
From the very beginning of its establishment, Acecook realized that the company’s high-quality food safety management platform, technology and extensive experience in instant noodle production in Japan were not enough, it needed to create products with flavors suitable for the local people. To overcome this challenge of culinary culture differences, Acecook’s approach is: integration and respect.
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Acecook Vietnam constantly researches to produce delicious and safe products for consumers.
Bringing instant noodles – one of the dishes representing modern Japanese inventions to Vietnam, Acecook did not impose its production formula and flavor, but chose to adapt to the local culture, using the characteristics of Vietnamese cuisine to conquer the taste of Vietnamese people. Therefore, the company assigned the task of finding the favorite flavors of consumers to the Vietnamese product research and development team.
Acecook’s strategy of “instantizing” traditional Vietnamese flavors has helped the company break through the market. At the same time, the company has invested in modern machinery, equipment, and production lines, as well as completely transferred instant noodle production technology from the parent company.
The combination of "Japanese technology, Vietnamese flavor" has helped create the famous Acecook brand such as: Hao Hao noodles with spicy and sour shrimp flavor, Hang Nga noodles with fish sauce flavor or Nhip Song noodles with Nam Vang noodles flavor...
In its 30-year journey to conquer the taste buds of Vietnamese people, Acecook has created hundreds of product flavors whose “inspiration” is taken from the culinary treasure trove not only domestically but also internationally. Hao Hao instant noodles alone have been the best-selling instant noodle product in Vietnam for many years. By the end of 2021, the company had sold 30 billion packs of Hao Hao noodles, equivalent to an average consumption of more than 1.4 billion packs/year.
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Acecook Vietnam Factory in Tan Binh Industrial Park, Tan Phu District, Ho Chi Minh City
Not only limited to the domestic market, the company also contributes to bringing Vietnamese cuisine to the world by exporting products to the world by introducing to international consumers products with the beauty of traditional Vietnamese rice flavor in both instant and dry forms for processing such as pho, vermicelli, hu tieu... From the "base" of Vietnam, the company has exported to about 30 countries, including Japan. Acecook Vietnam has exported to Japan two main products: pho and Hao Hao instant noodles. Notably, the company's Hao Hao instant noodles are always sold very well at the annual cultural exchange - Vietnam Festival.
Creating a happy workforce
Acecook Vietnam currently has more than 6,000 employees with more than 20 Japanese experts holding leadership and senior specialist positions.
Although it is a Japanese enterprise, Acecook's management philosophy is oriented towards an inclusive, friendly and cohesive working culture based on the core values of 3 H's (HAPPY): happiness for consumers (and partners), happiness for employees (and their families), and happiness for society.
Employees are always given the opportunity to work with passion and pride to create good, safe and delicious products for consumers. They are provided with the best working environment through competition programs, rewards and worthy benefits. Moreover, the company always allocates a large amount of money to invest in domestic and foreign training for potential employees, as well as organizes regular professional training classes, cultural exchange programs, etc.
As a result, for many consecutive years, Acecook Vietnam has received the honor of being in the Top 10 typical enterprises with happy human resources. In addition, the company is also proud to be in the Top 100 best places to work in Vietnam.
Mr. Kaneda Hiroki - General Director of Acecook Vietnam Company shared: “To achieve big goals, solidarity is very important. At Acecook Vietnam, employees always support the leadership's direction, enthusiastically contribute and stay long-term. I think this is a great success for a foreign enterprise, because overcoming cultural differences is quite difficult. But we have done it through learning, absorbing, filtering, combining and promoting the quintessence of the two cultures of Vietnam and Japan”.
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General Director of Acecook Vietnam Company Kaneda Hiroki
Contribute to society – where success is nurtured
Creating a happy society is part of Acecook’s core value. Therefore, the company is always proactive in creating positive changes in the instant noodle production and trading industry in Vietnam by accompanying suppliers in applying modern technology, instructing on skills to manage domestic raw materials, etc.
The differences in business and cultural perspectives between businesses of the two countries have been skillfully reconciled, thereby leading to an improvement in the quality, food safety and value of the entire instant noodle industry.
On the other hand, the company also actively sponsors and organizes CSR (Corporate Social Responsibilities) activities, environmental activities to contribute to the sustainable development of Vietnamese society and to make it better and better. Among them are charity programs, disaster relief, joining hands to repel the Covid-19 pandemic, improving the environment, scholarships to nurture the future, helping children in difficult circumstances such as increasing food rations, warm clothes for children in remote, isolated and disadvantaged areas, supporting learning tools, scholarships for poor but studious children....
After 30 years of establishment and development, Acecook Vietnam has gained a strong position in business and above all, invaluable spiritual values: the trust of consumers, the love and loyalty of employees, and sustainable contributions to society.
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