9X Pham Thi Hanh Chi: Founder of a "living museum" to preserve traditions

Through hundreds of videos made over 5 years, Net Viet Nam, founded and directed by young 9x girl Pham Thi Hanh Chi, is like a "living museum" that authentically records the cultural quintessence of craft villages from all regions of the S-shaped strip of land. This is not only a journey to arouse the interest of Gen Z - young people living in the digital age, but also a strong affirmation that the young generation is the one who directly inherits and promotes this precious heritage.

Pham Thi Hanh Chi, born in 1992, founded and directed the production of Net Viet Nam.

Choose storytelling through technology to reach Gen Z

Talking to Knowledge and Life, Pham Thi Hanh Chi said, Net Viet Nam focuses on recording and broadcasting videos on Youtube documenting the journey of following Gen Z to discover traditional values ​​throughout Vietnam.

Through the creative and dynamic perspective of Gen Z, Net Viet Nam is not only a place to provide information, the project also strongly inspires, encourages young people to learn, love and be proud of the history as well as the unique cultural beauty of the country. Through practical experiences such as exploring craft villages, learning about cuisine and approaching cultural heritage, "Net Viet Nam" creates a bridge connecting the young generation with the heritage of their ancestors, preserving and spreading Vietnamese identity in the modern flow.

"Gen Z returns to the village" in Nam Dinh.

Starting with the program " Gen Z returns to the village ", young people directly experience life in traditional craft villages such as the basket weaving village in Nam Dinh, the ceramic village in Hai Duong, and the Do paper making village in Bac Ninh. There are craft villages with only one artisan left, many professions have almost completely disappeared.

The project implementation process encountered many difficulties, from accessing official documents to support from agencies. "Many places do not have clear data, and the artisans are old. Once, when the group had just arrived at the craft village to interview, they received news that the only artisan there had to be hospitalized. But that made me realize that if we do not do it right away, maybe tomorrow we will have nothing left to record," Hanh Chi confided.

About Co Chat silk village in Nam Dinh.

To reach Gen Z, Hanh Chi chose to tell stories using technology. Net Viet Nam not only produces documentaries but also applies animation and VFX to make the content more vivid. As a Gen Z, Hanh Chi knows that the young generation likes to watch short, easy-to-understand videos. Therefore, the group made films lasting from 9 to 12 minutes on YouTube, then cut them into short clips and released them on TikTok, Facebook Reels, and YouTube Shorts to reach more people.

This strategy quickly brought results. The first videos on TikTok received hundreds of thousands of views, with many young people excitedly commenting: "My hometown has this profession that I never knew about!" or "I'm so proud, this is the first time I see my hometown's craft village appearing online."

Faced with the reality that the video and short film market is almost saturated, to be successful, there must be a difference. Hanh Chi is concerned about how to make cultural content not only educational but also attractive enough to spread widely. To achieve that goal, Hanh Chi and her team decided to focus on quality, paying attention to each scene and each detail. "Each film of Net Viet Nam not only records images but also must convey the soul of Vietnamese culture," Hanh Chi shared.

Culture is present from a meal with morning glory dipped in soy sauce…

Hanh Chi said that her love for her country's culture was nurtured by family traditions, customs, and traditional beauty in her hometown. Chi's childhood was filled with bedtime stories from her grandmother about ancient customs and historical stories that were not in textbooks.

"Dong Ho paintings of chickens and pigs have fresh and clear lines, and the national colors shine brightly on die-cut paper."

As she grew older, that love grew stronger. While studying at the Diplomatic Academy, Hanh Chi realized that young people were not indifferent to history and national culture as many people thought. Chi saw that on social networks, many people were very excited to watch content related to history, but the traditional approach was too rigid and dry. Chi wondered, why don't we tell the story in a different, more receptive way?

Along with that, when witnessing the "inferiority" of many traditional values ​​​​before the wave of imported culture, Chi wondered where Vietnamese culture would be in the changes of the times? Would it fade away or would it survive under a new coat? Chi remembered the words of General Secretary Nguyen Phu Trong when he repeated the saying of his predecessors at the National Cultural Conference: "If culture exists, the nation exists; if culture is lost, the nation is lost"... Chi was determined to do something, to contribute her small efforts to the cause of preserving the country's culture.

Then, Net Viet Nam was born in 2024, concretizing the love and concern of Chi and the Net Viet Nam team for the culture of our country. “I believe that culture is not something far away, but is present in our daily lives – from our mother's lullaby, from the meal with water spinach dipped in soy sauce, from the morning hawker calls. But if not preserved, those things can disappear very quickly,” Hanh Chi confided.

With that in mind, Hanh Chi hopes to build a project that can systematize these cultural values, helping young people realize that culture is really close, existing in everything around us - in what we can hold, touch and feel every day. It is these factors that have formed the characteristics and personality of the Vietnamese people today.

Hanh Chi and her team not only want to preserve traditional beauty but also want today's youth to understand and love these values ​​through the most realistic and authentic experiences of Vietnamese craft villages, cuisine and heritage.

In the coming time, Net Vietnam will be deployed with a complete scale and organization. “Net Vietnam's goal is to build a comprehensive Vietnamese cultural foundation, with the desire to create a living museum, helping the younger generation approach history and culture in a new and more receptive way,” Hanh Chi shared.

Vietnamese Features includes 3 Series. In which, “Gen Z returns to the village”: Discovering traditional craft villages that are fading away, while connecting craft village culture with young people and heritage lovers.

“Gen Z with Vietnamese Flavors” will focus on learning about the history of Vietnamese cuisine and its regional differences. The episodes not only recreate the cooking process but also convey the cultural story behind each dish through the creative lens of Gen Z.

Meanwhile, “Gen Z with Vietnamese Heritage” will focus on exploring folk arts, from traditional music, folk dance to ancient theater forms such as cheo and tuong. These episodes promise to bring a younger and more intimate perspective on folk arts.

Through hands-on experiences, such as exploring traditional craft villages, learning about culinary flavors and accessing unique cultural heritages across the three regions of the country, Net Viet Nam hopes to create a solid bridge between the young generation and the precious values ​​of our ancestors.

Dear readers, please watch the video of Pham Thi Hanh Chi, founder of Net Viet Nam, sharing about the meaning of reunion on traditional Tet holiday. Video produced by PV Tri Thuc and Cuoc Song.

Source: https://khoahocdoisong.vn/9x-pham-thi-hanh-chi-sang-lap-bao-tang-song-luu-giu-truyen-thong-post266802.html