Developing print newspapers in a specialized and in-depth direction
In 2025, Tuyen Quang Newspaper will be 60 years old. This is an important milestone, marking the glorious historical journey of Tuyen Quang Newspaper. In any period, the newspaper always receives timely attention and encouragement from the provincial Party Committee; the coordination of all levels, sectors and localities in the province and the reception of a large number of readers inside and outside the province. This is a great source of motivation for Tuyen Quang Newspaper to successfully complete its assigned tasks.
Not disappointing that expectation and trust, the collective of cadres, reporters and editors of Tuyen Quang Newspaper always strive to build Tuyen Quang Newspaper to develop more and more, worthy of being the mouthpiece of the Party Committee, government and people of all ethnic groups in Tuyen Quang province.
From publishing one issue/week consisting of four pages, the newspaper now consists of 12 pages, published four issues/week, along with many rich and attractive publications such as Tuyen Quang Weekend and News and Photos of Tuyen Quang Highlands.
Keeping up with the development trend, in June 2007, the Tuyen Quang Electronic Newspaper was officially launched and in October 2018 it was converted to Tuyen Quang Electronic Newspaper. One year later, in June 2019, the English version of Tuyen Quang Electronic Newspaper was also officially put into operation.
Since 2020, Tuyen Quang Newspaper has successively launched social media platforms including Facebook, YouTube, TikTok, Zalo, Instagram. Currently, Tuyen Quang Newspaper's online Fanpage and Tuyen Quang Newspaper's TikTok channel have achieved a blue tick, ranking in the top 10 social media channels with the highest number of followers among local Party newspapers.
Tuyen Quang Newspaper currently has three publications (regular newspaper, weekend newspaper, news, photos of Tuyen Quang highlands), with a circulation of 4,000 to 6,000 copies/issue.
Faced with the explosion of information technology and fierce competition among media types, especially social networking platforms, Tuyen Quang printed newspapers have improved both in content and form to affirm their position compared to other types of journalism.
Tuyen Quang printed newspapers make the most of their advantages in analyzing, commenting, and explaining with a multi-dimensional perspective so that readers can thoroughly understand the ongoing issues. In particular, Tuyen Quang Weekend has focused on creating thematic issues that both address social issues and have literary qualities, contributing to the “softening” of the local Party newspaper.
With the motto "wherever readers are, Tuyen Quang Newspaper is there", in addition to distributing newspapers in traditional ways, Tuyen Quang Newspaper promotes distribution on social networking platforms such as Facebook, TikTok, YouTube, Zalo. Up to now, Tuyen Quang Newspaper is maintaining five Fanpages, one TikTok channel, one YouTube channel, one Zalo channel, one Podcast account, one Instagram account... In 2024, the newspaper has posted QR codes to distribute Tuyen Quang Newspaper and all of its social networking platforms to all villages, hamlets, and crowded places in the whole province. This not only spreads information widely to the people but also contributes to building and developing a reading culture that is somewhat fading today.
The quality of propaganda content on Tuyen Quang Newspaper has been affirmed through Central and local press awards. For 5 consecutive years (2019-2023), Tuyen Quang Newspaper won the National Press Award on Party building - Golden Hammer and Sickle Award (3 B prizes, 1 C prize and 1 consolation prize). The Newspaper also won the National Press Award for two consecutive years (2022, 2023) (1 Consolation prize, 1 C prize); B prize in the Political Writing Contest on protecting the Party's ideological foundation, fighting against erroneous and hostile views, and many awards organized by central ministries, branches and the province.
Multimedia, multi-platform journalism
Keeping up with modern journalism trends, from 2020 to now, Tuyen Quang Newspaper has quickly caught up with modern journalism. In 2023, Tuyen Quang Newspaper was in the top 10 local press agencies in digital transformation; in 2024, it was ranked well in digital journalism transformation.
Overcoming difficulties in human resources, technology, and mechanisms, the newspaper has promoted digital transformation of journalism. Based on the application of technology, effectively utilizing existing equipment, and promoting the advantages of social networking platforms, the newspaper has developed and implemented news management software; planned print newspapers for each issue; innovated the interface of electronic newspapers; developed multimedia and multi-platform journalism... Thereby, it has contributed to changing the thinking and awareness of reporters and editors in editorial management and content production.
Accordingly, e-newspapers focus on using new technology and artificial intelligence (AI) in producing press products. Typically, using AI to read news; producing videos using smart devices; performing multimedia and multi-platform press works, applying artificial intelligence, organizing and operating a converged newsroom; making live TV, podcasts, etc.
In particular, the newspaper has boldly applied technology to produce live television programs. Starting in 2020, the newspaper was assigned by the province to produce live television of the 17th Provincial Party Congress. Since then, each year the newspaper has produced 30-40 programs on major events such as Thanh Tuyen Festival, provincial People's Council meetings, Hot Air Balloon Festival and many other major political events. Tuyen Quang Newspaper has also gone to Bac Kan and Lang Son to help colleagues broadcast live their events. Perhaps, that was the impetus for Tuyen Quang Newspaper to be trusted by the Central Committee of the Vietnam Journalists Association to be assigned the task of broadcasting live the International Journalism Conference "Digital Press Newsroom Management - Theory, Practice, Experience in the ASEAN Region" held in Hanoi, at the end of 2023.
This is also an honor and pride because it is the first time a local Party newspaper has organized an international event. Some heads of delegations from Laos, Cambodia, and the Philippines expressed their admiration when they learned that the program was organized by Tuyen Quang Newspaper - a local newspaper. They went to the area where Tuyen Quang Newspaper reporters work to see the newspaper's live production equipment.
Building a humane editorial office
In addition to performing well the tasks of information and propaganda, Tuyen Quang Newspaper also actively participates in social activities. From 2015 to present, the newspaper has continued to strengthen coordination with units and enterprises to carry out social and charitable work. These include activities of awarding scholarships to poor students who have overcome difficulties and studied well in Tuyen Quang province; giving gifts, school supplies, building roads, installing electricity and repairing schools in remote, isolated and disadvantaged areas; coordinating to organize programs to examine and provide free medicine for the poor. In 2024, mobilize support to build five charity houses worth nearly 1 billion VND. Mobilize support of more than 1.8 billion VND (1.2 billion VND in goods and nearly 700 million VND in cash) to help households in the province affected by storm No. 3.
Since 2021, Tuyen Quang Newspaper has opened the Nhip cau nhan ai column in print and electronic newspapers, providing information about cases in difficult circumstances that need the community's help. In 2024, through the column, the Newspaper has helped 30 cases, with a total amount of more than 2.3 billion VND. Since 2021, 70 cases have been helped, with a total amount of more than 6.2 billion VND.
With its positive contributions to propaganda work, Tuyen Quang Newspaper was honored to receive the Third Class Labor Medal (2004), Second Class (2009) and First Class (2014) from the President. In 2024, Tuyen Quang Newspaper was awarded the Emulation Flag by the Prime Minister. Many collectives and individuals were awarded medals and certificates of merit from the Party, the State and certificates of merit from all levels and sectors.
The achievements over the past 60 years are the premise for the collective of cadres, reporters and editors of Tuyen Quang Newspaper to continue to strive, propose new, innovative and creative solutions, and join the press of the whole country in entering a new era, an era of the Vietnamese people's rise.
Source: https://baoquangnam.vn/bao-tuyen-quang-60-nam-phat-trien-doi-moi-sang-tao-va-nhan-van-3149231.html
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