5 years of Bamboo Airways shaping its name in the domestic aviation industry

Experience 'more than a flight'

Launched on August 18, 2018, Bamboo Airways has become a private airline that has set the goal of providing international standard-oriented services since its inception. Taking passenger service experience as a guiding principle, Bamboo Airways pursues the goal of setting new standards in providing aviation services. The airline quickly created and spread its own brand mark in aviation services, despite being born late in an increasingly competitive market.

Among the countless reminders of aviation services in the domestic market, Bamboo Airways became a phenomenon that attracted attention at the time of its launch with the act of bowing and placing a hand on the left chest instead of a hospitable greeting. The unique marks in the passenger service process gradually scored points with customers and were highly appreciated. "Attentive, thoughtful, professional" became the brand keywords when referring to the flight attendants and ground staff of Bamboo Airways.

The image of a flight attendant with her hand on her left chest and a constant smile on her lips has made Bamboo Airways' brand.

“The journey towards international standard aviation services must begin with actions that touch the hearts of passengers. At Bamboo Airways, every action of each employee is aimed at that goal,” said Mr. Nguyen Ngoc Trong, Vice Chairman of the Board of Directors and General Director of Bamboo Airways.

Bamboo Airways plane carried the Vietnam Women's Football Team back home after winning tickets to the 2023 Women's World Cup.

Flights carrying smiles and satisfaction have brought more and more passengers to the airline. To date, Bamboo Airways has transported more than 20 million passengers on absolutely safe flights. Bamboo Airways' aviation service quality has been positively evaluated, demonstrated through many major awards: "Airline with the best service in Vietnam", "Asia's leading regional airline", "Asia's most progressive airline" and "Asia's best flight attendants", top "World's and Asia's best regional airline"...

Since its operation, Bamboo Airways has continuously led the rankings of airlines with the highest on-time takeoff rate (OTP) among the three largest domestic airlines, as well as the entire Vietnamese aviation industry, with an average rate of 95%. When time is likened to money, Bamboo Airways' on-time operation criteria is the most optimal and professional way to protect customers' interests.

Specialized Business Lounge system meets customers' resting needs while waiting for take-off

Assessing the formation and development journey of Bamboo Airways, Director of the Civil Aviation Authority of Vietnam - Mr. Dinh Viet Thang once commented: “Bamboo Airways is one of the airlines with a very good start-up process. The Authority evaluates Bamboo Airways as an airline with impressive indicators of service quality and on-time flights. In particular, Bamboo Airways' aviation safety index is among the top”.

Pioneering Journeys

If the on-time flight rate and the quality of dedicated, hospitable service towards international standards are the most intuitive criteria to evaluate operational capacity, the flight network is the element that strengthens the airline's role in aviation connectivity, bringing about a "spillover" effect in socio-economic development and tourism attraction.

Appearing on the domestic aviation map with a fleet of only 4 aircraft operating on 7 routes, Bamboo Airways has continuously expanded its modern fleet and completed connections to 22 airports. Many direct routes opened by the airline have contributed positively to the process of regional economic connectivity in particular and promoting the country's socio-economic development in general. The name Bamboo Airways is associated with the phrase "pioneer" when the airline consecutively opened routes Hanoi - Rach Gia, Hanoi - Con Dao, Ho Chi Minh City - Dien Bien, Hanoi - Ca Mau, connecting a strip of mountains and rivers.

Embraer's report once selected Bamboo Airways as a typical example of applying this method in Vietnam and highly appreciated the role of the airline's niche market routes.

Bamboo Airways aircraft in Con Dao. (Photo: Le Dan Nam)

For example, after Bamboo Airways launched its flight network to Con Dao using Embraer aircraft, the travel and tourism of local people and tourists has significantly improved thanks to the opportunity to experience quality services and save maximum time, costs and travel effort. Bamboo Airways' flight routes have become the driving force for Con Dao tourism to develop to its full potential. In 2022, Con Dao welcomed 523,515 visitors, more than double the same period, including 9,215 international visitors. In the first 6 months of 2023, Con Dao district welcomed 385,765 tourists, reaching 77.58% of the yearly plan, up 45% over the same period in 2022. Tourism revenue reached nearly 1,388 billion VND, up 51.5% over the same period in 2022.

The goal of expanding service quality to key areas, thereby contributing to creating economic development momentum, is also applied in the international market. In 2022, Bamboo Airways will be the first airline to operate the Hanoi - Melbourne route, promising to further promote connectivity activities between the two countries Vietnam - Australia, further connecting Australia with Southeast Asia and contributing to enhancing Vietnam's competitive position as a destination.

Open horizons

Turning 5 years old in the context of general market fluctuations and internal difficulties posing many challenges, Bamboo Airways is making great strides towards new goals.

Bamboo Airways is restructuring to move towards new goals. (Photo: Huy Bao)

The airline said it is vigorously carrying out a strong restructuring process to optimize resources and improve operational efficiency, ensuring stable and sustainable development. In parallel with the restructuring process, the airline continues to pursue the goal of further upgrading the quality of high-quality aviation services and expanding its recognition on the international flight network.

“After 5 years of taking off, more than half of that time we had to face many unpredictable changes, but persistent efforts and strong will have urged Bamboo Airways to always move forward. With the support of the authorities, accompanying partners, and the consensus of Bamboo Airways people, I believe that the 'wide open horizon' and a series of new destinations are still waiting for us to conquer,” said Mr. Nguyen Ngoc Trong.

Looking back at Bamboo Airways' "more than a flight" journeys With Bamboo Airways, in 5 years of spreading its wings to distant lands, beyond taking passengers from the starting point to the final point, many flights are also bridges connecting compatriots across borders, or adding hope to people's vital moments...

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