“The unprecedented demand for travel we saw last year continues into 2023. Next year, people will be looking for deeper, more experiential connections with their most desirable destinations,” said Zane Schafer, vice president and general manager of OvationNetwork.
OvationNetwork shared its list of the 24 best destinations for 2024 exclusively with Forbes.
Sardinia, Italy
Sardinia attracts tourists with its pristine beaches and high-end fashion boutiques. Visitors can explore coastal villages, enjoy delicious food and rich local experiences.
Urla, Türkiye
Urla, a quiet Aegean coastal town just half an hour from Izmir, is known for its wineries and vibrant arts scene. Who should go to Urla? Those looking for a truly cultural experience, wine enthusiasts, adventure-seeking kitesurfers and those craving a peaceful seaside escape.
Niseko, Japan
If you want to experience an unforgettable winter destination outside of the usual US or European destinations, Niseko is the place to visit. It is Japan's premier ski resort and offers a wide range of activities on and off the slopes.
Jeju, South Korea
Located just off the coast of the Korean Peninsula, Jeju is a UNESCO World Heritage Site with a distinctly different character than Seoul. It even has its own dialect and local culture. The volcanic island has a tropical climate but is more than that with its lava caves being a wonder...
Orkhon Valley, Mongolia
The Orkhon Valley is renowned for its natural beauty and nomadic culture. Visitors can explore lush landscapes, ancient ruins and traditional Ger camps, while enjoying outdoor adventures such as horseback riding and hiking. It is a tranquil getaway where you can reconnect with nature and explore the Mongolian countryside.
Pokhara, Nepal
Pokhara offers postcard-perfect lakeside scenery with dramatic mountain backdrops, a wealth of adventure activities, a wide range of accommodation and dining options. The city has a laid-back vibe with bars and restaurants lining the tranquil lakeside.
For adventure seekers, Pokhara is arguably the best paragliding destination on the planet and is surrounded by white-water rivers that are ideal for rafting. For hikers, Pokhara is the gateway to world-famous trails in and around the Annapurna mountain range.
Nile River, Egypt
A 7-night Nile cruise from Luxor to Aswan explores more of the area, including the famous Esna Locks; Karnak, the Valley of the Kings and Queens and Philae Temple. Also island hop to see the Aga Khan Mausoleum overlooking the river; take a 30-minute flight to Abu Simbel, home to the impressive and enchanting temple of Ramses II, built some 3,200 years ago.
Lake Saimaa Region, Finland
Europe's largest lake region formed at the end of the last ice age, Finland's Lakeland is a green wonder of lakes, islands, rivers and canals with beautiful pine forests.
Ha Long Bay, Vietnam
Halong Bay, a UNESCO World Heritage Site, is one of the most unique ecosystems and geological formations in the world. Few places offer such a combination of natural beauty, outdoor activities, fresh food, tranquility and easy access.
“Whether you are a history buff, nature enthusiast, foodie or adventure seeker, Halong Bay has something to offer everyone,” advises Andrew Lewis Harrison, travel advisor for OvationNetwork. “The limestone karsts and islets add to the magic of this unique location.”
And here's a tip: If you're worried that Ha Long Bay might be too crowded, book a trip north to adjacent Bai Tu Long Bay instead.
The remaining 15 destinations on the list include: Goa, India; Tangalle, Sri Lanka; Oaxaka, Mexico; Comporta, Portugal; San Sebastian, Spain; Marrakesh, Morocco; Milos, Greece; Iguazu, Brazil/Argentina; Isla Baru, Colombia; Biarritz, France; Tallinn, Estonia; Bergen, Norway; Franschhoek, South Africa; Nuku Hiva, French Polynesia; Easter Island, Chile
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