Kinhtedothi - Information from the National Tourism Administration shows that in February 2024, Vietnam's tourism industry welcomed 1.9 million international visitors; in the first two months of 2025, Vietnam's tourism industry welcomed 4 million international visitors, an increase of 30.2% over the same period last year.
Notably , the Chinese market continued to grow strongly by 77.8%, while other markets increased steadily: South Korea increased by 4.9%, Taiwan increased by 10.1%, the US increased by 15.7%, and Japan increased by 37.3%.
Neighboring markets in the Southeast Asian region grew well, including the Philippines up 99.8%, Thailand up 93.2%, Cambodia up 79.6%, Indonesia up 18.5%, Malaysia up 12.5%; The Singapore market alone decreased by 8.2%. The potential market of India achieved an increase of 16.3% and Australia up 7.6% compared to the same period in 2024.
Markets in Europe continued to grow impressively, especially markets enjoying unilateral visa exemption policies such as: UK increased by 24.1%, France increased by 30.2%, Germany increased by 26.7%, Italy increased by 31.5%), Spain increased by 19.9%, Russia increased by 104.3%, Denmark increased by 20.9%, Sweden increased by 21.8%, Norway increased by 21.4%. In addition, the Polish and Swiss markets also recorded an increase in the number of visitors, up 54.2% and 14.2% respectively compared to the same period in 2024.
Analyzing the reasons for the strong growth in the number of international visitors to Vietnam in the first two months of 2025, tourism experts shared the same opinion that the Government has recently exempted visas for key markets, which has contributed to attracting tourists to Vietnam.
In addition, Resolution 11/NQ-CP on short-term visa exemption for Polish, Czech and Swiss citizens from March 1, 2025 to December 31, 2025 under the 2025 Tourism Development Stimulus Program is also expected to create momentum to attract more visitors from these three European markets in 2025.
In order to attract international visitors, especially from Poland, the Czech Republic and Switzerland... the Ministry of Culture, Sports and Tourism has just announced the 2025 tourism stimulus program with the theme "Vietnam - go to love". Accordingly, the 2025 tourism stimulus program includes many promotional activities, incentives and important events.
Notably, tourist areas and scenic spots will apply a policy of exempting or reducing entrance fees, many accommodation, transportation, food and entertainment service packages will be discounted up to 50%. Diverse tourism programs will be designed to suit the tastes of international visitors from cultural and culinary tourism to eco-tourism, golf and resorts.
Source: https://kinhtedothi.vn/2-thang-dau-nam-2025-viet-nam-don-4-trieu-luot-khach-quoc-te.html
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